Erica Cooney
Bay Village,OH
Summary
Highly motivated, results-oriented professional with over 13 years of combined Sales, Marketing and Product Development experience. Passionate about launching and optimizing best-in-class products and customer experiences through strong project management skills and cross-functional collaboration.
Overview
17
17
years of professional experience
Work History
Manager, Loyalty & Rewards
Credit First National Association (Bridgestone Tires)
07.2023 - Current
- Program Owner for the myCFNA Rewards Program, CFNA’s first ever points-based rewards and loyalty program that incentivizes cardholders to keep CFNA’s credit products top-of-wallet. Responsible for program KPIs that include market share %, new account purchase activation rate %, and credit utilization.
- Responsible for developing the myCFNA Rewards Program strategic roadmap and communicating program performance to key stakeholders across the business.
- Responsible for conducting on-going market research to support and validate the Rewards Program go-to-market strategy for both consumers and merchants.
- Document and submit formal “business needs requests” to key stakeholders to gain support on future program enhancements.
- Lead a cross-functional project team by facilitating weekly technical calls, weekly marketing campaign calls as well as facilitating quarterly business reviews.
Manager, Product Development
Credit First National Association (Bridgestone Tires)
10.2017 - 07.2023
- Developed the strategy behind CFNA’s product development roadmap, with input from Sales and Marketing teammates, in order to strengthen the overall consumer value proposition.
- Conducted in-depth market research studies on new product initiatives and presented insights and recommendations back to the business.
- Served as the Project Manager for CFNA’s Salesforce Optimization project, which created a more streamlined merchant onboarding process and enhanced reporting needs for strategic field leaders.
- Served as the Team Lead for CFNA’s Business Governance Team who met regularly to discuss and approve new business needs requests. Responsible for managing all incoming requests and sequencing business needs with enterprise level initiatives.
- Served as the Team Lead for CFNA’s Credit Card Reissues Team who met regularly to launch new credit card programs for platinum accounts. This cross-functional team included members from IT, Compliance, Finance, Sales, and Marketing.
Field Sales Manager
Credit First National Association (Bridgestone Tires)
06.2015 - 10.2017
- Served as the Account Manager for one of CFNA’s largest platinum dealer accounts by meeting annual credit card sales goal of $10MM.
- Implemented effective account management practices including the facilitation of teammate training classes, presentation of CFNA’s quarterly sales action plans, as well as implemented an effective teammate recognition program.
- Launched CFNA’s first ever credit product outside of the automotive industry by prospecting and enrolling 200+ new business accounts on an annual basis. Accomplished by attending tradeshows, creating marketing campaigns, and relationship development with Outside Sales Teams.
Coordinator, Promotions & Target Marketing
Credit First National Association (Bridgestone Tires)
02.2011 - 06.2015
- Managed a team of 5+ employees who worked directly with the CFNA Sales Team to create both B2B and B2C targeted direct mail campaigns as well as consumer and employee incentive programs.
- Collaborated with the Analytics Team to effectively complete analysis on marketing campaigns. Results of the analysis were applied toward future campaigns to maximize results and ensure marketing budget was properly allocated.
- Collaborated with the Bridgestone Marketing Team to effectively plan and execute national tire promotions including creating advertising language, disclosures, and communications for potential customers as well as field teammates.
Assistant Store Manager
Kohl’s Department Store
05.2008 - 03.2010
- Managed a staff of approximately 90+ employees. Responsible for interviewing and hiring new teammates, conducting training classes, and annual performance evaluations.
- Responsible for storewide markdowns, preparation for annual physical inventory counting, and meeting daily targets for new credit card account enrollments.
Education
Master of Business Administration -
Ashland University
Ashland, Ohio05.2018
Bachelor of Science - Human and Consumer Sciences
Ohio University
Athens, Ohio03.2008
Skills
- Proficient in Microsoft Office – including Microsoft Project
- Experience with both Salesforce (Marketing Cloud) and Tableau reporting dashboards
- Experience with Productboard (developing product roadmaps)
- Team leadership
- Decision-making
- Relationship building
- Project management
- Cross-functional teamwork
Timeline
Manager, Loyalty & Rewards
Credit First National Association (Bridgestone Tires)
07.2023 - Current
Manager, Product Development
Credit First National Association (Bridgestone Tires)
10.2017 - 07.2023
Field Sales Manager
Credit First National Association (Bridgestone Tires)
06.2015 - 10.2017
Coordinator, Promotions & Target Marketing
Credit First National Association (Bridgestone Tires)
02.2011 - 06.2015
Assistant Store Manager
Kohl’s Department Store
05.2008 - 03.2010
Bachelor of Science - Human and Consumer Sciences
Ohio University
Master of Business Administration -
Ashland University
Awards
2024 Nomination for Bridgestone Americas Mentoring Program, 2023 Dan-Totsu Award Winner: participation in newly launched myCFNA Rewards Program, 2022 Dan-Totsu Award Winner: completion of successful market research project, 2020 Dan-Totsu Award Winner: outstanding demonstration of team facilitation skills through the creation, implementation and on-going efforts of the first ever CFNA Business Governance Team, 2020 CFNA President’s Trip Winner (Marco Island, FL), 2018 Dan-Totsu Award Winner – exceptional Sales Team support efforts
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