Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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ERICA CHIPMAN

Cambridge,MA

Summary

Creative goal-oriented marketing expert with talents in developing and implementing successful strategies, performance measurement, data analysis and delivering quality assurance. Prepared to bring [4+] years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

5
5
years of professional experience

Work History

Campaign Manager

IDG TechNetwork
Needham
08.2021 - Current
  • Enhanced campaign performance by developing and implementing targeted marketing strategies
  • Implemented A/B testing methodologies to optimize creative elements and drive higher engagement rates within campaigns
  • Collaborated with cross-functional teams to align campaign objectives, messaging, and target audiences
  • Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives
  • Managed multi-channel campaigns for increased brand visibility and customer engagement
  • Streamlined campaign reporting processes, providing actionable insights for continuous improvement.

Copywriter Intern

Mack Media Group
01.2021 - 05.2021
  • Formatted copy to align with project-specific guidelines
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content
  • Utilized feedback from clients and colleagues to improve content quality.

Social Media Marketing Intern

Peace Of Mind Nannies
12.2019 - 05.2020
  • Enhanced audience engagement through regular posting of relevant content on social media platform
  • Improved overall social media presence with consistent branding guidelines across all platforms
  • Boosted website traffic by creating and sharing engaging blog posts and articles related to the industry.

Education

Bachelor of Science - Marketing

Roger Williams University
05.2021

High School Diploma -

Holliston High School
05.2017

Skills

  • SQL Databases
  • Analytical Problem Solving
  • Content Development
  • Email blasts and newsletters
  • Copywriting
  • Campaign Development

Accomplishments

  • Generated average of $178,898 per month through delivery operations.
  • Improved relationship with Intel by developing a unique business intelligence solution to meet complex requirements.
  • Achieved promoted title by managing campaigns with accuracy and efficiency.

Timeline

Campaign Manager

IDG TechNetwork
08.2021 - Current

Copywriter Intern

Mack Media Group
01.2021 - 05.2021

Social Media Marketing Intern

Peace Of Mind Nannies
12.2019 - 05.2020

Bachelor of Science - Marketing

Roger Williams University

High School Diploma -

Holliston High School
ERICA CHIPMAN