ERICA CHIPMAN
Cambridge,MA
Summary
Creative goal-oriented marketing expert with talents in developing and implementing successful strategies, performance measurement, data analysis and delivering quality assurance. Prepared to bring [4+] years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
5
5
years of professional experience
Work History
Campaign Manager
IDG TechNetwork
Needham
08.2021 - Current
- Enhanced campaign performance by developing and implementing targeted marketing strategies
- Implemented A/B testing methodologies to optimize creative elements and drive higher engagement rates within campaigns
- Collaborated with cross-functional teams to align campaign objectives, messaging, and target audiences
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives
- Managed multi-channel campaigns for increased brand visibility and customer engagement
- Streamlined campaign reporting processes, providing actionable insights for continuous improvement.
Copywriter Intern
Mack Media Group
01.2021 - 05.2021
- Formatted copy to align with project-specific guidelines
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content
- Utilized feedback from clients and colleagues to improve content quality.
Social Media Marketing Intern
Peace Of Mind Nannies
12.2019 - 05.2020
- Enhanced audience engagement through regular posting of relevant content on social media platform
- Improved overall social media presence with consistent branding guidelines across all platforms
- Boosted website traffic by creating and sharing engaging blog posts and articles related to the industry.
Education
Bachelor of Science - Marketing
Roger Williams University
05.2021
High School Diploma -
Holliston High School
05.2017
Skills
- SQL Databases
- Analytical Problem Solving
- Content Development
- Email blasts and newsletters
- Copywriting
- Campaign Development
Accomplishments
- Generated average of $178,898 per month through delivery operations.
- Improved relationship with Intel by developing a unique business intelligence solution to meet complex requirements.
- Achieved promoted title by managing campaigns with accuracy and efficiency.
Timeline
Campaign Manager
IDG TechNetwork
08.2021 - Current
Copywriter Intern
Mack Media Group
01.2021 - 05.2021
Social Media Marketing Intern
Peace Of Mind Nannies
12.2019 - 05.2020
Bachelor of Science - Marketing
Roger Williams University
High School Diploma -
Holliston High School
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