Hi, I’m
Erica Michelle Garrett
visual merchandising
Dallas,TX
Summary
Action oriented and creative, visual merchandising leader with a strong record of efficiently increasing customer engagement and store revenues with impactful product displays. Adaptable to changing trends with the ability to establish clear directives with well-organized plans. Offers a history of success in creating a collaborative and empowering work environment, allowing colleagues and direct reports to work efficiently while maximizing brand awareness and revenue through merchandising.
Overview
10
years of professional experience
Work History
Kate Spade
Assistant Store Leader
02.2021 - Current
Job overview
- Recruited and hired top talent bringing depth and experience to tenured team for store ranked #4 in volume for kate spade new york.
- Built relationships with team members creating a psychologically safe work environment to encourage willingness to address concerns and issues.
- Mentored employees to help improve skills and enable team members to become peak performers on job with a focus on visual merchandising and store presentation.
- Managed team workload to reach production targets which incudes exceeding Annual Operating Plan for fiscal 2021, 2022, and 2023.
- Lead team to successfully bonus six months in a row for fiscal year 2023
- Delivered top sales results amongst leadership for segment accountability for fiscal year 2023 while simultaneously filling a corporate visual position.
- Conducted new-hire training with a focus on visual merchandising, rolling out standards guides and product knowledge.
- Boosted sales by effectively cultivating customer rapport and delivering superior customer service generating a consistent net promoter score of 95% or higher.
- Optimized store displays and appearance via strategic merchandising in close partnership with regional visual team and district leader.
- Designed displays to deliver interactive, engaging, and memorable store experiences for shoppers, utilizing my teams feedback.
- Established monthly goals and communicated performance expectations during team meetings to optimize sales.
- Organized meetings for up to 20 staff members to discuss upcoming promotions, key strategies, and tasks.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
- Motivated and mentored merchandise team to achieve high performance and job satisfaction.
- Oversaw visuals for the West region while West RVM was on FMLA while exceeding sales and outreach goals in ASL position.
Kate Spade
Regional Visual Merchandising Manager
11.2021 - 09.2023
Job overview
- Communicated visual merchandising information and standards via in-store training and regular meetings for the western region consisting of 36 specialty store, 12/36 being top performing doors.
- Helped stores adapt spaces to accommodate merchandise within spatial constraints and inventory storage availability to maximize sales floor capacity.
- Innovated and simplified planograms and merchandising strategies to improve processes and results leveraging field team lens.
- Oversaw store set up and visual merchandising for new store openings/new concept stores for kate spade, including three of the first new concept stores for kate spade in North America in partnership with store design team and global visual partners.
- Hosted weekly Visual Touch Bases with New Concept store leaders and category leaders in the West to collaborate as a group on VM strategy and changes needed to be executed to drive the business and maximize capacity and maintain profitability with a new store design.
- Improved field teams' sales and leadership by coaching on merchandising techniques and building effective teams through mentorship touch bases.
- Collaborated with visual merchandising colleagues to create and implementing relevant and strategic visual standards guidelines and guardrails.
- Collaborated with store managers, and multi-unit leaders to determine best placement for merchandise displays to generate the most revenue.
- Presented store update suggestions and layouts to management and stakeholders via weekly executive calls.
- Collaborated with buying team to develop solutions for balancing product assortments and strategically placed based on promotions and future markdowns.
- Created visual displays to highlight new and featured products in collaboration with the global visual team.
- Enhanced overall store appearance by applying careful consideration to product and display locations based on the store business needs and specific guest.
- Wrote merchandising guidelines for new product launces to ensure teams had clear direction resulting in impactful results.
- Supported Global and VM team with NA planning and floorset addendum, from mapping to execution at World Trade Center along with three other NYC Doors, New Concept Doors, keeping these focuses along with the focuses of the field teams in mind.
- Led and participated in New York floorsets alongside corporate partners, adapting global direction for North America doors and business needs, rolling out final layouts to North American doors month over month.
- Spearheaded monthly visual merchandising zoom calls for kate spade by creating strategic floorset presentations for the western region.
- Managed merchandising standards and maintained consistency across channels and travel retail stores through bi-weekly zoom walk throughs with each store in the western region/half of the top doors in north america.
- Kept consistent communication with peers, store leaders, district leaders, and regional leaders to ensure visual efficiently and accountability across the region.
- Leveraged learnings from participation in ERGs such as Mind Body Soul, Prouder Together, Black Alliance, and Working Parents to continue to create a safe environment for peers and direct reports.
- Led and participated in monthly executive walkthrough aligning merchandising strategies to business plans.
- Developed innovative approaches to store layout to optimize customer flow and optimize sales potential.
- Hosted monthly developmental calls around business reporting to help store teams money map/ partner around presentation moves.
- Stores have consistently performed to leather good goals.
Teams are more knowledgeable of all reporting and analyzing their business to make smart money moves based off of store statistics. - Expanded 3D interior and window activations within my region, increasing net promoter scores, traffic, and customer awareness.
- Coordinated with marketing and promotions teams to verify proper implementation of visual elements of display that would give store clear communication to customers.
- Analyzed sales data and customer feedback to develop creative solutions to improve customer experience in low performing doors.
- Proposed new ideas and concepts to enhance merchandise displays from the lens of the field teams, utilizing store and customer feedback.
Kate Spade
Store Leader
05.2019 - 02.2021
Job overview
- Opened new concept kate spade store during a re-brand. Hiring and building a new team from scratch.
- Carried over heritage guests to new store client book while training a new team to build store client book.
- Tracked performance and communicated global insights with corporate leaders, sharing successes and strategies to proactively tackle any deficiencies on weekly store leader calls.
- Planned optimal workflow through successful scheduling and task delegation - strategically zoning to ensure the guest's and business needs were being met.
- Built loyal customer base by consistently delivering quality products, top-notch service and efficient check-out procedures.
- Coached staff to leverage upselling and cross-selling opportunities, driving consistent sales by cultivating competitive and results-driven culture.
- Elevated team performance with motivational approach and excellent training abilities.
- Involved associates in decision-making processes to empower team and drive continued successes.
- Boosted brand awareness through creative and multifaceted marketing strategies.
- Set example for customer service by expertly handling challenging situations and modeling positive behaviors to team members.
- Educated and trained staff to equip with knowledge about products, customer service and store policies.
- Supervised daily operations by directing customer service, inventory and sales operations.
- Maintained attractive, clean and fully stocked store environments to maintain appeal for every customer.
- Arranged and organized staff work schedules to guarantee proper coverage for peak business hours.
- Boosted sales by effectively cultivating customer rapport and delivering superior customer service.
- Exceeded annual operating plans and boused during peak holiday months.
Kate Spade
Assistant Store Leader
04.2017 - 06.2019
Job overview
- Built relationships with team members to encourage willingness to address concerns and issues.
- Recruited and hired talented individuals bringing depth and experience to organization.
- Mentored employees to help improve skills and enable team members to become peak performers on job.
- Delegated daily tasks, addressed employee questions and resolved scheduling issues.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Developed detailed plans based on broad guidance and direction.
- Communicated visual merchandising information and standards via in-store training and regular meetings.
- Presented store update suggestions and layouts to management and executives
- Scheduled regular maintenance and repair of displays for longevity.
- Monitored store traffic and customer engagement to determine display effectiveness.
- Analyzed customer feedback and shopper trends to inform display designs.
Education
Texas State UniversitySan Marcos, TX
Bachelor of Science from Fashion Merchandising
05.2014
Skills
- Leading through the lens of Diversity, Equity & Inclusion
- Building Effective Teams
- Strategic Orientation & Planning
- Driving For Results
- Store Operations
- Styling
- Visual Merchandising
- InDesign
- Merchant Mindset
- Retail Business Acumen
- Collaboration
- Building Talent Through Mentorship
- Customer Impact
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Regional Visual Merchandising Manager
Kate Spade
11.2021 - 09.2023
Assistant Store Leader
Kate Spade
02.2021 - Current
Store Leader
Kate Spade
05.2019 - 02.2021
Assistant Store Leader
Kate Spade
04.2017 - 06.2019
Texas State University
Bachelor of Science from Fashion Merchandising
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