Summary
Overview
Work History
Education
Skills
Interests
Certification
Timeline
Generic

Erica Sedillos

Marketing Coordinator
Santa Maria,CA

Summary

Diligent Communications Manager with 5-year progressive career across both internal and external communications. Offering excellent management and organizational skills to coordinate multiple, concurrent projects. Articulate writer with talent for creating engaging content. Known for collaborative approach and commitment to excellence.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Communications Manager

HOAMCO
10.2023 - Current
  • Enhanced brand visibility by developing and implementing strategic communication plans.
  • Evaluated existing communication strategies and made data-driven recommendations for improvement, resulting in increased overall effectiveness.
  • Analyzed feedback from communication campaigns to refine strategies and tactics.
  • Developed compelling content for company website and social media channels, driving user engagement and conversions.

Marketing Coordinator

PB & Associates
12.2019 - Current
  • Utilized Facebook/Instagram campaigns and Google ads to drive measurable business results.
  • Created flyers, banners and brochures for real estate advertising.
  • Website maintenance and management (Wordpress & Wix).
  • Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.
  • Composed daily posts on Canva Pro for social media and boosted company presence on Twitter, Facebook, Instagram and TikTok.
  • Worked with vendors and affiliates to complete projects according to schedule and specifications.
  • Assisted with product development to drive customer engagement and firm profits.
  • Utilized Flexmls to generate and analyze market trend reports.
  • Provided administrative support for clients.
  • Manage numerous social media channels and actively engage with target audience.
  • Boosted brand awareness and audience growth with social, print and email campaigns.
  • Tracked and reported on marketing campaign responses.
  • Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
  • Utilized Final Cut Pro for video marketing and Adobe Creative Suite and Canva Pro for print.

Physical Therapy Aide

San Luis Sports Therapy
08.2018 - 05.2019
  • Participated in the treatment program planning; administered physical therapy exercises and modalities.
  • Maintained patient confidence as well as protected operations by keeping information confidential.
  • Demonstrated ability to organize and prioritize tasks efficiently and function in a team environment.

Server

Applebee's Restaurant Bar and Grill
07.2009 - 07.2018
  • Menu Knowledge: Memorization of daily specials, seasonal menu items, as well as drink options.
  • Up selling: Directed guests to meal add-ons and specialty drinks of substantial value to increase sales.
  • Received positive feedback on surveys for efficiency and guest satisfaction.
  • Skilled at working under high levels of pressure in fast paced working environment.

Marketing & Communications Intern

Dignity Health
09.2017 - 02.2018
  • Provided general administrative support and assisted with maintaining records and inventory via Microsoft Excel.
  • Assisted in developing engaging content such as press releases, radio spots, newsletters, and social media blurbs.
  • Assisted with event preparation by locating and updating marketing materials via Excel (Prepared marketing gifts and materials for local events).
  • Researched and analyzed customer service trends involving patient satisfaction by cold calling.

Education

Bachelor of Arts - Sociology

California Sate University, Northridge
Northridge, CA
08.2014 - 2016.05

Skills

    Meta campaign management

    Professional video editing

    Social media management

    Email blasts and newsletters

    Proficient in Adobe Creative Cloud

    Google analytics and SEO

    Administrative support

    Website management

Interests

Sigma Alpha Pi Leadership Honor Society
The Sigma Alpha Pi Leadership Honor Society is open to students with an exceptional academic record Students are elected by their college for membership based on academic good standing and leadership potential

Certification

Google Analytics- Enhanced knowledge on how to create and implement an account, set up views and filters, read basic reports, set up dashboards, perform basic analysis, and set up goals and campaign tracking.

Timeline

Communications Manager

HOAMCO
10.2023 - Current

Marketing Coordinator

PB & Associates
12.2019 - Current

Physical Therapy Aide

San Luis Sports Therapy
08.2018 - 05.2019

Marketing & Communications Intern

Dignity Health
09.2017 - 02.2018

Bachelor of Arts - Sociology

California Sate University, Northridge
08.2014 - 2016.05

Server

Applebee's Restaurant Bar and Grill
07.2009 - 07.2018

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Erica SedillosMarketing Coordinator