Ericca Hale
Anna,TX
Summary
Highly motivated and results-driven professional seeking a challenging position to leverage my skills and experience in training, sales, client relations, and goal achievement. Proven track record of exceeding objectives and driving performance through effective communication, strategic planning, and relationship building.
Overview
13
13
years of professional experience
Work History
Leasing Manager/Community Director
Flournoy Properties
04.2024 - Current
- Exceeded leasing targets consistently by driving high lead conversion rates and achieving a 60%+ closing ratio, resulting in sustained property occupancy growth and revenue generation.
- Led and motivated leasing teams across multiple properties, ensuring daily activities and leasing tactics were aligned with revenue goals and business objectives.
- Implemented performance-driven coaching and training programs for leasing agents, directly contributing to improved closing rates and team productivity.
- Managed all leasing operations, including property tours, application processing, and lease signings, with a focus on maintaining an efficient, high conversion leasing process.
- Cultivated relationships with prospective tenants and delivered exceptional customer service to ensure a positive leasing experience, leading to a high number of successful conversions.
- Tracked and analyzed leasing metrics, including lead generation, tour-to-lease ratios, and closing rates, adjusting strategies as necessary to consistently meet and exceed monthly leasing goals.
- Streamlined leasing workflows to reduce administrative bottlenecks and improve overall efficiency, ensuring a faster move-in process and maximizing occupancy rates.
- Led regular market and competitor analyses to ensure leasing rates and promotional strategies were competitive, resulting in sustained demand and high conversion rates.
- Collaborated with the marketing department to design and implement targeted advertising campaigns that increased lead flow, converting a higher percentage of leads into leases.
- Maintained high-quality customer interactions by leveraging advanced sales techniques, ensuring that all leasing communications were personalized and tailored to meet the needs of prospective tenants.
Multi-Site Leasing Consultant
Sherman Residential
04.2019 - 06.2022
- Managed leasing operations across 22 properties, consistently achieving or exceeding occupancy and leasing goals by utilizing strong customer service and relationship building skills.
- Conducted property tours and presented available units to prospective tenants, effectively highlighting amenities and unique selling points of each property.
- Generated leads through strategic marketing initiatives, digital advertising, social media, and community outreach, contributing to a significant increase in site traffic.
- Processed leasing paperwork including applications, lease agreements, and renewal contracts, ensuring compliance with all company policies, local laws, and fair housing regulations.
- Coordinated move-ins/outs, inspections, and follow up communication to ensure seamless transitions and tenant satisfaction.
- Provided exceptional customer service to prospective and current tenants, responding to inquiries, resolving issues, and maintaining positive tenant relations.
- Tracked leasing metrics and prepared regular reports on occupancy rates, conversion rates, and marketing effectiveness for senior management.
- Collaborated with property managers and maintenance teams to ensure timely repairs and property upkeep, contributing to a positive living experience for residents.
- Achieved high customer satisfaction scores by offering tailored solutions to meet diverse tenant needs and resolving conflicts in a timely manner.
Leasing Consultant/ Assistant Manager
BH Management
03.2013 - 06.2018
- Consistently exceeded monthly sales targets, contributing to sustained revenue growth and achieving top tier performance metrics.
- Recognized as the top-performing Leasing Agent for multiple consecutive years (2014-2017, 2019), consistently achieving high occupancy rates and driving leasing success across multiple properties.
- Provided leasing support across four communities on an as-needed basis, demonstrating flexibility and team-oriented collaboration to ensure operational continuity.
- Orchestrated the coordination of complex, multi-unit lease agreements, successfully managing residential accounts and driving client satisfaction through effective communication and negotiation.
- Conducted thorough property inspections before and after tenant move-ins, ensuring timely scheduling of maintenance, cleaning, and service requests to maintain property standards.
- Responded promptly to tenant inquiries and concerns, utilizing advanced active listening and open ended questioning techniques to resolve issues efficiently and enhance tenant satisfaction.
- Provided exceptional client service by greeting prospective tenants, conducting property tours, and preparing lease agreements in a professional and timely manner.
Education
New Home Sales Academy -
Everest College
03.2024
Skills
- Achieved a 60% closing ratio consistently, surpassing company average and industry benchmarks for lease conversions
- Increased property occupancy by 20% within 3 months by optimizing lead generation and conversion strategies across managed communities
- Reduced vacancy times by 30 days through process improvements and proactive follow ups, resulting in enhanced operational efficiency and profitability
- Awarded “Top Leasing Manager” for exceeding leasing goals and driving performance, maintaining the highest closing ratio across multiple properties
Timeline
Leasing Manager/Community Director
Flournoy Properties
04.2024 - Current
Multi-Site Leasing Consultant
Sherman Residential
04.2019 - 06.2022
Leasing Consultant/ Assistant Manager
BH Management
03.2013 - 06.2018
New Home Sales Academy -
Everest College