Erich Dobson
Director
Arkport,NY
Summary
Enthusiastic management professional with demonstrated success supervising staff and building teams. Proven history of achieving sales goals by monitoring employee performance and coaching staff on effective sales methods. Skilled in solving complicated issues and making proactive operational changes.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
Work History
Director or Retail Sales
AVI Foodsystems - AU Fresh
Alfred, NY
05.2019 - Current
- Responsible for daily operation of 7 different food concepts on campus.
- Spearheaded addition of WPS Starbucks and Freshens Food Studio, our two newest food concept on campus.
- Increased average weekly sales of our WPS Starbucks from $6,000 to $11,000 in 3 years.
- Maintained food cost and labor cost goals for all retail food locations.
- Created annual budgets and projections for each upcoming calendar year.
- Implemented and updated GET Mobile App preorder system which was utilized during Covid to maintain sales goals.
- Responsible for maintaining our Micros POS system.
- Coached team members in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Submitted reports to senior management to aid in business decision-making and planning.
- Managed day-to-day staffing and handled scheduling for all store employees.
- Multiplied earnings through sales goal achievement, customer service improvements and commitment to team objectives.
- Trained team members in successful strategies to meet operational and sales targets.
Director of Marketing & Sales
Swain Resort
Swain, NY
10.2014 - 04.2019
- Increased advanced season pass sales revenue from $80,000 to over $270,000 in one year.
- Doubled size of resort's school club program from 800 members to 1,600 members within 4 years.
- Developed and implemented strategic plan that raised resort's overnight accommodations from less than $10,000 to over $70,000 annually.
- Responsible for Swain Swamp Stomp which generated over $22,000 in single day off-season revenue.
- Created annual Swain Beer Fest which generated more that $20,000 in single day off-season revenue.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Planned and executed events and marketing programs to increase qualified leads.
- Developed and implemented marketing and communications plans.
- Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
- Assist in training seasonal staff each year.
- Head consultant for Swain's food & beverage department.
Director of Food & Beverage
Swain Resort
Swain, NY
04.2007 - 10.2014
- In charge of 3 different food venues at resort.
- Increased overall food & beverage sales from $230,000 to $340,000 during the four ski season months.
- Purchased food and cultivated strong vendor relationships.
- In charged of weekly schedules for both the FOH & BOH.
- Worked directly with chef to create menu items each season.
- Hired and trained FOH staff.
- Kept food & beverage cost under the company's 28% goal for 5 consecutive seasons.
- Kept labor cost under company's 26% goal for 5 consecutive seasons.
- Oversaw food preparation and monitored safety protocols.
- Enhanced business productivity by training over team members and servers on best practices and protocols.
- Developed unique events and special promotions to drive sales.
Education
Bachelor of Arts - English
James Madison University
Harrisonburg, VA 08.1998 - 05.2000
Skills
Strategic Planningundefined
Timeline
Director or Retail Sales
AVI Foodsystems - AU Fresh
05.2019 - Current
Director of Marketing & Sales
Swain Resort
10.2014 - 04.2019
Director of Food & Beverage
Swain Resort
04.2007 - 10.2014
Bachelor of Arts - English
James Madison University
08.1998 - 05.2000
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