ERICH LYTTLE
Summary
My role as a managing creative, whether as a producer, a director or a writer has been vast and varied. My work continues to connect brands such as Nike, Red Bull, Casio and Burton to young audiences and their lifestyle passions, with subtle effective entertainment and informative productions that expand viral opportunities for client brand objectives. I've served as a creative director for multiple agencies- creating, producing and writing television spots and corporate communications, building brand awareness through creative infomercial, digital, graphic and broadcast campaigns. Skilled in project coordination, film crew management and innovative solution development. Committed to creating engaging and meaningful content for viewers.
Mostly, I am a storyteller. My passion is to communicate, entertain and promote concepts, ideas and healthy brands for a better world- and I am always excited and prepared to lead that charge.
Overview
34
34
years of professional experience
Work History
Producer/Director/Writer
ERAY Motion Media
03.2019 - Current
- Manage my award winning full service media production company, developing projects and hiring and mentoring creatives.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Manage a full service media production and marketing company with high end clientele including Nike, Red Bull, Lindell Yachts, and many other national corporations.
Creative Director and Senior Producer
Fusion TV
01.2000 - Current
- Developed lifestyle television for ESPN, FOX, Prime Sports, USA Network, FX, MTV, Pluto and Spike TV
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
Creative Director
United States Basketball Academy
03.2019 - 09.2022
- Produced media communications that increased sponsorships for the USBA and its expansion into the Chinese Market, - Fusion TV
- In-house Creative Director for international television series- writing narration for talent, editing and producing long form television programs for international networks.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
Co-Director/Producer/Writer
University Of Oregon Athletic Department
- University of Oregon
- Produced We Grew Wings : The untold story of UO women's track teams from two different eras
- Best Sports Documentary 2012, Mt
- Hood International Film Festival, Bend International Film Festival, Screened at the Portland Art Museum as part of The Northwest Tracking Series
- Narrated by Katharine Ross
- Executive Producer Ellen Schmidt-Devlin
Creative Director
RED BULL
- Creative Director : The Stratos Jump from Space Project
- Public relations content producer for the motion media distribution for Red Bull's Stratos Project involving Felix Baumgartner's stratospheric free fall from near space
- Also served as 2nd unit director for BBC documentary on the subject.
Director
Nike World Headquarters
01.2019 - 01.2021
- Produced and Directed : Builderman, The Bill Bowerman Story
- Created for NIKE International
- The inspiring story of Nike founder Bill Bowerman, narrated by Sam Elliott, produced by Geoff Hollister and Nike CEO Mark Parker.
Director and Writer
RED BULL
- Created and Directed : The Ultimate Ride
- Award winning three-part documentary series for Starz, Genius, and Lionsgate
- The trilogy features Shaun White in Japan, kayaker Steve Fisher in Africa and daredevil Robbie Madison leaping to the top of the Arc de Triomphe in Las Vegas.
Creative Director
Chambers Communications and Westcom Productions
01.1990 - 01.2000
- Developed, produced and directed a wide range of productions from corporate to sports to commercial, including Fire On The Track: The Steve Prefontaine Story
- Co-written with Ken Kesey and narrated by Ken Kesey
- Ad campaigns included: The University of Oregon student recruiting, City of Eugene, Eugene Downtown Association, Dairy Mart
Education
BA - TV/Radio/Creative Writing
California State University, Beach
AA - Cinematography
Orange Coast College
Skills
- TECHNICAL SKILLS
- Microsoft Office, Adobe Creative Suite, Final Draft, Final Cut, AVID
- SOCIAL MEDIA
- WordPress, Facebook, Vimeo, Instagram, Twitter, LinkedIn, YouTube
- Cast and Crew Supervision
Additional Information
- AWARDS AND RECOGNITION, Television Emmy Award for Segment Producer NBC Olympic Winter GamesTelevision Emmy Awards: 2003, 2004 ESPN Winter X Games Segment ProducerBest Sports Documentary: We Grew WingsOfficial Selection Best Adventure Film X Dance- The Ultimate Ride: Steve FisherOfficial Selection X Dance- The Ultimate Ride: Maddison/MillenWinner Telluride Indiefest Film Festival, SF Independent Film Festival,Winner Nashville International Film Festival: Director/Writer: Have You Seen ClemAFI Best Sports Instructional – ESPN Home Video SeriesSeveral Telly and Addy awards for broadcast and television commercials including University of Oregon spots
Timeline
Producer/Director/Writer
ERAY Motion Media
03.2019 - Current
Creative Director
United States Basketball Academy
03.2019 - 09.2022
Director
Nike World Headquarters
01.2019 - 01.2021
Creative Director and Senior Producer
Fusion TV
01.2000 - Current
Creative Director
Chambers Communications and Westcom Productions
01.1990 - 01.2000
Co-Director/Producer/Writer
University Of Oregon Athletic Department
Creative Director
RED BULL
Director and Writer
RED BULL
BA - TV/Radio/Creative Writing
California State University, Beach
AA - Cinematography
Orange Coast College
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