Eric H. O’Neal
Staten Island,New York
Summary
Well-seasoned Ad Tech Specialist and Creative Marketing Coordinator with a vast knowledge of, and passion for, multi-platform media, digital trafficking, analysis, implementation, and problem solving. Worked in Digital Ad Operations for more than 15 years on the publisher side, agency side, and tech side. Highly organized and self-motivated professional experienced in project management, team development and process improvement. Skilled in developing and implementing strategies to increase efficiency and performance. Passionate about driving business growth and creating positive work environment.
Overview
19
19
years of professional experience
Work History
Associate Director, Media Technology
Dentsu Aegis
01.2015 - Current
- Led teams of up to 8 personnel, supervising daily performance as well as training and improvement plans.
- Trained and developed department leaders and management staff for specific projects and ongoing operational needs.
- Assisted senior leadership in managing all aspects of media tech operations.
- Maintained internal ticketing system for request from Planning/Activation teams using Smart Sheet
- Hold weekly meetings with Planning/Activation teams for latest updates from specific clients
- Book and Traffic campaigns using DCM and Sizmek Ad Serving systems
- Worked with creative agencies via DoubleClick Studios to ensure creative functioned correctly
- Work with DMP platform such as Lotame, Adobe and Neustar to implement pixels within our Ad Server
- Work with Programmatic teams to troubleshoot technical issues with DSP’s (Appnexus, The Trade Desk and DV360)
- Work with internal Finance and Google Accounts Receivable teams to reconcile billing discrepancies
Sr. Manager. Ad Operations
BlogHer, Inc
01.2013 - 01.2015
- Trafficking all creative/tags in Appnexus | Open AdStream (OAS)
- Manage workflow for team of 4 Ad Traffickers and four Inventory Managers
- Provided strong leadership to enhance team productivity and morale.
- Held weekly meetings with Client Services for latest update on campaign performance
- Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.
- Monitor ad delivery, suggest optimizations for campaigns as needed and provide ongoing quality assurance support
- Familiar with using 3rd party vendors; DoubleClick DART (DFA), DSM, Atlas, Pointroll, Mediamind, Klipmart, Mediaplex, EyeWonder
- Respond to RFP/RFI & New IO request as part of the sales process using Operative.ONE
Sales Engineer
Lotame, Inc
01.2013 - 01.2013
- Lead technical side of sales process and demonstrate Lotame’s capabilities through in-person or remote presentation
- Work with clients on integrating Ad Servers (DFP premium, etc.) SSPs (Pubmatic), DSPs (Invite Media, AppNexus, etc.) with Crowd Control platform
- Build working demos, developing tools and templates customers can use to test functionality
- Design and guide proof of concept performance test and trial engagements
- Respond to RFP/RFI request as part of our sales process using Salesforce
- Prepare documentation on client’s implementation plan for internal support teams
- Work with marketing to help create and maintain technology sales marketing materials.
Associate Director of Campaign Management
QuadrantONE, Inc
01.2012 - 01.2013
- Knowledge of using DSP systems such as DoubleClick Ad Exchange and Invite Media
- Trafficking all creative/tags in DART for Publishers (DFP)
- Familiar with using DoubleClick DART (DFA & DFP), DSM, Atlas, Pointroll, Mediamind, Klipmart, Mediaplex, EyeWonder, Unicast & Interpol
- Monitor ad delivery, suggest optimizations for campaigns as needed and provide ongoing quality assurance support
- Manage workflow for a team of six Campaign Managers, hold weekly meetings with VP of Sales for latest update on campaign performance
- Working with finance to reconcile end of month billing, impressions delivered and update insertion orders.
Sr. Manager, Ad Operation
Halogen Media Networks, Inc
01.2011 - 01.2012
- Familiar with using DoubleClick DART (DFA & DFP), DSM, Atlas, Pointroll, Mediamind, Klipmart, Mediaplex, EyeWonder, Unicast & Interpol
- Monitor ad delivery, suggest optimizations for campaigns as needed and provide ongoing quality assurance support
- Knowledge of using Ad Exchange (DSP)
- Trafficking all creative/tags in DART for Publishers (DFP)
- Manage workflow for team of two and review Campaign Status Report with Sales team weekly for latest update on campaign performance
- Main Point of contact for technical issues related to ad functions and rich media /
technology vendors - Working with internal finance department to report impressions delivered and update insertion orders.
Sr. Campaign Manager and Inventory Manager
UGO Networks, IGN Networks
01.2004 - 01.2011
- Managed workflow for a team of four and act as client and Sales liaison for campaign performance and technical questions as well as other issues
- Work with graphical advertising, 3rd party advertising tags and Rich Media creative
- Familiar with using DFA, DFP, DSM, Atlas, Pointroll, Mediamind, Klipmart, Mediaplex, EyeWonder, Silver Carrot, Unicast, Interpol & Basecamp
- Monitoring online inventory to ensure Account Executive do not over sell ad space on UGO.com and 1UP
- Implementing and testing creative/tags accurately and timely manner to ensure creative is working properly
Education
Bachelor of Arts - Communications
ST. THOMAS AQUINAS COLLEGE
Sparkill, NYSkills
- Campaign Manager 360 (CM360), Innovid, Double Verify, IAS (Integral Ad Science), MOAT, Google Tag Manager, Telium, Signal, Prisma, Sizmek, Microsoft Word, Excel, and PowerPoint, Adobe, Advertising Exchange Platforms, Accounts Receivables, Inventory Management, Ad Servers, Audience Segmentation, Project Management, Training Onboarding
Timeline
Associate Director, Media Technology
Dentsu Aegis
01.2015 - Current
Sr. Manager. Ad Operations
BlogHer, Inc
01.2013 - 01.2015
Sales Engineer
Lotame, Inc
01.2013 - 01.2013
Associate Director of Campaign Management
QuadrantONE, Inc
01.2012 - 01.2013
Sr. Manager, Ad Operation
Halogen Media Networks, Inc
01.2011 - 01.2012
Sr. Campaign Manager and Inventory Manager
UGO Networks, IGN Networks
01.2004 - 01.2011
Bachelor of Arts - Communications
ST. THOMAS AQUINAS COLLEGE
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