Summary
Overview
Work History
Skills
Training And Development
Timeline
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Erick Franco

San Antonio,TX

Summary

Strategic and performance-driven leader with a proven track record in technology-focused retail and customer experience operations. Over a decade of success leading teams, driving innovation, and executing sales and service strategies in dynamic, high-growth environments. Extensive experience with device rollouts, consumer technology sales, and professional development programs across both corporate and retail landscapes. Energized by mission-driven companies like Tesla and committed to advancing sustainable innovation through people-first leadership.

Overview

17
17
years of professional experience

Work History

District Manager

T-Mobile
06.2022 - 05.2025
  • Directed daily operations across 6-7 stores, leading 40+ team members in high-volume, technology-driven retail spaces.
  • Implemented leadership development strategies, succession plans, and operational best practices that improved team performance and retention.
  • Managed cross-functional priorities including sales performance, customer satisfaction, staffing, and compliance.
  • Excelled in adapting to shifting market conditions and aligning frontline execution with broader organizational goals.

Retail Store Manager

T-Mobile (formerly Sprint)
08.2019 - 06.2022
  • Promoted within 12 months due to strong leadership and performance metrics.
  • Won 3 'Champion Belt' awards for top overall store sales and customer satisfaction.
  • Trained and coached team members on consultative selling, new technology launches, and customer lifecycle management.
  • Led team through complex transition following T-Mobile's merger with Sprint.

Assistant Store Manager / Keyholder

Sprint
01.2018 - 01.2019
  • Supported store leadership in daily execution, sales training, and customer resolution.
  • Acted as interim manager during leadership absences, consistently meeting or exceeding KPIs.

Lead Concierge

Omni Mokara Hotel
01.2017 - 01.2018
  • Delivered VIP service and technology-assisted concierge solutions in a 5-star hospitality setting.
  • Recognized for professional demeanor, problem-solving ability, and attention to guest detail.

Bar Manager & Bartender

Bea's Bar
01.2008 - 01.2016
  • Managed staffing, inventory systems, promotions, and vendor partnerships.
  • Maintained high standards of service and built strong, loyal clientele.
  • Recruited, hired and trained staff on bar practices, customer service standards, and productivity strategies, providing 25% improvement over prior onboarding process.

Skills

  • Leadership in Tech & Retail
  • Performance Coaching & Team Development
  • Strategic Planning & Execution
  • Customer Experience Innovation
  • Tech Product Launches
  • Sales & Operational Excellence
  • Conflict Resolution & Escalation Handling
  • Change Management & Adaptability
  • Tactical business planning
  • Staff management
  • Multi-unit management
  • Operational oversight
  • Leadership skills

Training And Development

  • Completed hundreds of hours of structured training with T-Mobile, Sprint, Apple Inc., and third-party partners.
  • Topics included consumer tech, customer experience (CX), team leadership, and innovation implementation.
  • Experienced in leading and participating in corporate rollouts, device launches, and sales-focused initiatives.

Timeline

District Manager

T-Mobile
06.2022 - 05.2025

Retail Store Manager

T-Mobile (formerly Sprint)
08.2019 - 06.2022

Assistant Store Manager / Keyholder

Sprint
01.2018 - 01.2019

Lead Concierge

Omni Mokara Hotel
01.2017 - 01.2018

Bar Manager & Bartender

Bea's Bar
01.2008 - 01.2016

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