Erick Morris
Saint Pete Beach
Summary
Highly knowledgeable with many years of successful experience managing new and used auto sales departments. Highly experienced building a culture of high performance, and communicates well with a wide range of people (both verbally and written). Excels with implementing highly effective processes for sales (new and used) and customer satisfaction, improving profit margins, and exceeding CSI standards.
Sales expert prepared for leadership roles. Proven ability to drive revenue growth and enhance client relationships. Strong focus on team collaboration and achieving results. Known for adaptability, strategic planning, and effective communication. Skilled in market analysis, lead generation, and negotiation.
Overview
26
26
years of professional experience
Work History
Sales Manager
Keys Auto Center
11.2019 - 02.2025
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Streamlined sales processes for efficiency, adopting new CRM tools and technologies.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Sales Manager
Academy Ford
03.2019 - 10.2019
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
Ford New/Used Sales Manager
Bob Bell Ford Hyundai
12.2014 - 01.2019
- Promoted to New/Used Manager due to performance, work ethic and excellent customer service skills. Responsible for building sales revenue from the ground up, managing all aspects of the dealership, internet pricing, follow up with customers and creating a good working environment. Improved sales volume and revenue going from #15 in the region to the top 5 during tenure.
- Hired, trained and managed team of 20 (including new and used sales team. Coached team members and implemented and modified sales processes (both new and used cars) and improved the internet lead process. Improved the relationship between variable and fixed operations. Instructed proper walk around and verbal sales cues to staff. Successfully improved sales rate and profitability, and developed a brand new sales associate to the top sales person in the dealership.
- Developed processes for “meet & greet” and the qualification of potential customers. Modified existing process and ensured sales staff adhered to processes. Successfully improved sales volume and consistency.
Internet Sales Manager
Bob Bell Ford Hyundai& Kia
10.2013 - 12.2014
- Hired to improve and manage the Internet Sales Department. Responsible for building sales revenue from the ground up, improve marketing results, developed internet leads, manage vendor and lead programs and more. Achieved a significant improvement in lead volume and doubled department volume.
- Hired, trained and managed team of 7. Implemented new processes to improve “lead to walk-in” rate and improve the close rate. Successfully doubled sales volume during tenure.
- Improved the marketing for the internet program. Developed, implemented and optimized SEO & SEM results, online pricing updates, ensuring rebates were current, and managed online vendors and lead programs.
Sales Associate
Koons Ford of Annapolis
07.2012 - 10.2013
- Hired due to previous performance and relationship with the manager. Responsible for building sales revenue from the ground up, delivering excellent customer service, and developing repeat sales. Consistently achieved the top sales and exceeded all CSI standards.
- Received numerous “Sales of the Month” awards.
- Achieved perfect CSI (Customer Satisfaction Index) scores during tenure for exceeding every monthly goal.
Sales Associate
Sheehy Lexus of Annapolis
11.2004 - 07.2012
- Hired due to previous high-end customer service experience. Responsible for building sales revenue from the ground up, following facility specific sales processes, developing great product knowledge, and delivering excellent customer service. Continually improved sales on a monthly basis, achieved “Lexus Master Certification”, and surpassed all customer satisfaction goals.
- Selected to participate on the “Kaizen Team” due to exceptional performance. Met with top members of each department every 2 weeks to optimize and improve processes and customer experience. Participated in the continual refinement and improvement of the dealership.
- Awarded “Top Sales of the Month” numerous times during tenure.
- Consistently exceeded CSI goals during tenure.
Server/Bartender
Roy’s Restaurant
10.2002 - 11.2004
- Hired to serve and bartend at high-end local seafood restaurant. Responsible for ensuring customers achieve the best dining experience possible, conducting final check of food items prior to serving customers to ensure quality, multi-tasking to assist team members, and use proper etiquette. Exceeded all expectations of the position.
Server/Bartender
Ruth’s Chris Steak House
06.1999 - 10.2002
- Hired to serve and bartend at high-end steakhouse. Responsible for ensuring customers achieve the best dining experience possible, conducting final check of food items prior to serving customers to ensure quality, multi-tasking to assist team members, and use proper etiquette. Exceeded all expectations of the position and developed reputation for excellent wine knowledge and helping customers enjoy their experience.
Education
Credits towards Associates -
Anna Arundel Community College
Arnold, MD01.1988
Skills
- Proven leadership skills and able to lead by example
- Highly experienced with creating a culture of excellence and developing excellent customer service
- Proven history of sales performance, CSI success and management discipline
- Highly knowledgeable of industry best practices and excellent business acumen
- Highly self motivated, revenue and goal oriented, and able to work in a fast paced environment
- Excellent verbal and written communication
- Relationship building
Timeline
Sales Manager
Keys Auto Center
11.2019 - 02.2025
Sales Manager
Academy Ford
03.2019 - 10.2019
Ford New/Used Sales Manager
Bob Bell Ford Hyundai
12.2014 - 01.2019
Internet Sales Manager
Bob Bell Ford Hyundai& Kia
10.2013 - 12.2014
Sales Associate
Koons Ford of Annapolis
07.2012 - 10.2013
Sales Associate
Sheehy Lexus of Annapolis
11.2004 - 07.2012
Server/Bartender
Roy’s Restaurant
10.2002 - 11.2004
Server/Bartender
Ruth’s Chris Steak House
06.1999 - 10.2002
Credits towards Associates -
Anna Arundel Community College
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