Erick Sencion
Pacoima,CA
Summary
Versatile marketing professional skilled in content creation, social media management, and brand development. Proven experience in driving growth through collaborative marketing strategies and data-driven decision-making. Dedicated to employing creativity and analytical insights to achieve business objectives and elevate brand presence.
Overview
1
1
Certification
5
5
years of professional experience
Work History
Social Media Intern
Cal Teach Learning Lab
02.2024 - 05.2026
- Produced weekly graphics and video content for workshops and classes using Photoshop and Lightroom.
- Photographed events and managed all social media output during the six-week summer programs & semesters starting Spring 24'.
- Showcased student engagement through visual storytelling and cohesive branding.
- Created engaging content for social media platforms to strengthen online presence.
- Assisted in creating and scheduling posts to maintain consistent audience engagement.
- Analyzed social media metrics to evaluate performance and guide future content strategies.
- Researched industry trends to identify opportunities for audience growth and brand visibility.
Marketing Assistant
UC Merced Sports & Campus Activity Board
10.2023 - 05.2026
- Developed and implemented marketing campaigns to promote recreational programs and events.
- Promoted upcoming events through on-site marketing strategies and student engagement campaigns to increase attendance.
- Designed promotional graphics and digital assets to attract attendees for university athletic events.
- Captured event photography and videography for competitions and recreational programs.
- Collaborated with cross-functional teams to boost brand visibility through targeted social media strategies.
Founder & Designer
EscapeLaVault
01.2023 - 10.2025
- Launched and scaled a streetwear brand with national sales and strong online presence.
- Designed original collections and managed e-commerce operations to enhance brand visibility.
- Executed targeted social media campaigns and paid ads, significantly expanding customer base and increasing sales.
Sales Associate
SportsTown
04.2021 - 08.2022
- Trained new hires on product knowledge and sales techniques to enhance team effectiveness.
- Provided customer service while managing order fulfillment and inventory control to ensure smooth operations.
- Ensured merchandising standards and organized stockroom for optimal product presentation.
Education
Bachelor of Science - Management & Business Economics
University of California, Merced
Merced, CA08-2026
Skills
- Social media management
- Content creation
- Marketing strategy
- Brand development
- Audience analysis
- Analytics reporting
- Performance tracking
- Data analysis
- Project coordination
- Customer engagement
- Customer focus
- Teamwork
- Analytical skills
Certification
- Global Markets Sales and Trading Analyst Job Simulation, Bank Of America - October 13th, 2025
Languages
- English
- Spanish
Timeline
Social Media Intern
Cal Teach Learning Lab
02.2024 - 05.2026
Marketing Assistant
UC Merced Sports & Campus Activity Board
10.2023 - 05.2026
Founder & Designer
EscapeLaVault
01.2023 - 10.2025
Sales Associate
SportsTown
04.2021 - 08.2022
Bachelor of Science - Management & Business Economics
University of California, Merced