Ericka Granata
Lapeer,MI
Summary
Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.
Overview
11
11
years of professional experience
Work History
Digital Marketing Executive and Affiliate
Self-employed
Lapeer, MI
01.2024 - Current
- Develop and implemented multi-channel digital marketing strategies.
- Knowledge of B2B operations.
- Worked closely with clients in order to understand their needs and develop tailored solutions accordingly.
- Managed SEO activities including keyword research, link building and content optimization.
- Assisted in the development of online advertising campaigns to generate leads and increase brand awareness.
- Created content for website, social media accounts, email campaigns and other digital channels.
- Conducted market research to identify trends in industry sectors relevant to the company's products or services.
- Tracked competitors' activities in order to stay ahead of the competition in terms of innovations in the field of digital marketing.
- Monitored performance of campaigns using analytics software such as Google Analytics.
- Drafted reports to summarize key metrics related to website traffic and conversions.
Auction Chair
St. Thomas More Academy
Burton, MI
08.2022 - 06.2024
- Organized silent auctions when appropriate for certain types of items.
- Inspected donated items prior to their inclusion in the auction catalog.
- Maintained accurate records of all auction items, bids and sales proceeds.
- Created signage for display at auction venue describing rules and regulations regarding bidding.
- Presided over auction events, ensuring smooth running of the proceedings.
- Resolved any disputes or complaints that arose during the course of the auction.
- Calculated final purchase prices based on winning bids and applicable taxes and fees.
- Developed promotional materials for upcoming auctions.
- Integrated online bidding in live auctions to maximize number of bidders, increase competition and enhance profitability.
Oxford Virtual Online Learning Instructor
St. Thomas More Academy
Burton, MI
08.2022 - 06.2024
- Researched emerging technologies related to digital learning solutions and best practices in educational technology.
- Provided technical support to students in the use of digital learning platforms and resources.
- Reviewed existing course content for accuracy and relevance before delivering it digitally.
- Performed troubleshooting tasks related to hardware and software issues encountered while using digital learning platforms.
- Maintained records of student progress in online courses using Learning Management Systems.
Presidential Diamond Leader/Direct Marketing Sales Representative
It Works Global
Bradenton, Florida
11.2013 - 06.2020
- Achieved outstanding sales results and remarkable income earnings, securing a position among the top 150 out of more than 110,000 marketing executives/distributors.
- Lead a team of almost 5,000 distributors and managed 22,000 customers.
- Led in-person training seminars to teach digital marketing sales strategies, successfully boosting sales skills for as many as 300 team members in each session.
- Provided and led online training seminars for up to 1000 marketing executives/distributors per session on digital and network marketing sales techniques to increase sales and traffic.
- Developed and implemented a comprehensive digital marketing sales strategy to increase brand awareness and customer engagement.
- Tracked KPIs such as website visits, conversions rate, to measure success of campaigns.
- Designed creative visuals for online advertising campaigns including banner ads, display ads, video ads.
- Created, managed, and optimized campaigns on multiple social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.
- Interacted with customers via emails or phone calls regarding their inquiries about products or services offered by our company.
- Optimized SEO keywords for webpages across all websites owned by the company.
- Developed content for email newsletters and other promotional materials to drive sales growth.
Education
Some College (No Degree) - Business
Eastern Michigan University
Ypsilanti, MISkills
- Google Analytics expertise
- Multichannel marketing
- Search Engine Optimization
- Pay-per-click advertising
- Data-driven decision-making
- Email marketing campaigns
- Market Trends Analysis
- Sales Forecasting
- Product Promotion
- Campaign Performance Tracking
- Training and Onboarding
Timeline
Digital Marketing Executive and Affiliate
Self-employed
01.2024 - Current
Auction Chair
St. Thomas More Academy
08.2022 - 06.2024
Oxford Virtual Online Learning Instructor
St. Thomas More Academy
08.2022 - 06.2024
Presidential Diamond Leader/Direct Marketing Sales Representative
It Works Global
11.2013 - 06.2020
Some College (No Degree) - Business
Eastern Michigan University
Similar Profiles
Sonalika SinghSonalika Singh
Spiritual Consultant at Self-EmployedSpiritual Consultant at Self-Employed
Aamuktha MadabhushiAamuktha Madabhushi
Singing teacher at Self-employedSinging teacher at Self-employed
Ava Jane Glenski VillanuevaAva Jane Glenski Villanueva
Translator at Self-employedTranslator at Self-employed
Bilal SadiqBilal Sadiq
Property Owner at Self-employedProperty Owner at Self-employed
Sawyer ShemesSawyer Shemes
Paid Intern at Whaley Historic House Museum/UM-FlintPaid Intern at Whaley Historic House Museum/UM-Flint