Ericka Johnson
Bethesda,MD
Summary
Dedicated And Seasoned Political Organizer with a proven track record of orchestrating successful grassroots campaigns and mobilizing communities. Backed by a solid foundation in digital marketing, community engagement, and team leadership. Adept at forging strong relationships with diverse stakeholders to amplify campaign presence and drive results. Skilled in collaborative problem- solving and engagement. Exceptionally organized with keen attention to detail, committed to driving efficient solutions for diverse challenges. Eager to leverage a unique blend of strategic planning, data-driven insights, and creative communication to advance the mission of David Trone for Senate.
Overview
11
11
years of professional experience
Work History
Community Advocate
DemiAmir Consulting LLC
08.2018 - Current
- Pioneering the integration of Subject Matter Expert (SME) analytics into campaigns, fostering a stronger client support base
- Developing and prioritizing comprehensive Marketing/Advertising strategies for each project, seamlessly integrating visual communication across social media platforms including Twitter, Facebook, Mobilize, ActBlue, etc
- Identifying crucial engagement factors for enhanced public outreach, and implementing performance optimization techniques
- Devising and executing targeted audience strategies across diverse marketing platforms like Instagram, Blogspot, ISPolitical, etc., resulting in increased campaign effectiveness.
Digital Marketing Assistant
The Minority Eye
01.2022 - 06.2022
- Manage the use of the company’s assets, ensuring it aligns with the brand’s message in every newsletter
- Created insightful reports using analytics tools, guiding management decisions with data-driven insights into digital marketing effectiveness
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created social media content with innovative brand messaging to support new product launches.
Community Development Assistant
Lowcountry Equitable Land And Resource Trust
08.2020 - 01.2021
- Successfully collaborated with Nonprofit A.L.E.L.R.T to elevate living conditions across Lowcountry districts
- Orchestrated impactful town hall meetings and conducted comprehensive surveys, leading to heightened community engagement and a deeper understanding of local needs
- Introduced diverse industries to the region, significantly amplifying employment opportunities and fostering economic growth
- Developed short- and long term community development strategies to draw businesses and consumers to rural areas.
Fundraising Coordinator
American Civil Liberties Union of the District of Columbia
05.2020 - 08.2020
- Achieved and surpassed daily and weekly sales targets, significantly contributing to overall success
- Planned and implemented fundraising events.
- Oversaw in-house solicitation mailings and other fundraising initiatives by developing and routing materials, generating mailing lists, executing mail merges and managing collation and sends.
- Developed impactful fundraising strategies to maximize donations and meet fundraising goals.
Campaign Manager
Maryann Wright For School District
06.2022 - 08.2022
- Utilized social media advantageously for free and persuasive media.
- Planned and executed events with public and private donors.
- Networked among donors and fundraised to generate money for campaign.
- Oversaw teams of volunteers and monitored effectiveness of each area.
Field Organizer
Tom Steyer For President
06.2020 - 11.2020
- Fostered collaborative efforts to schedule, host, and facilitate events and identify further opportunities to reach members of community.
- Recruited and trained volunteers to handle field canvassing functions.
- Coordinated volunteer activities and facilitated distribution of promotional and marketing materials.
- Participated in strategy development and planning to grow organizing program and advance campaigns.
Digital Marketing
Julian Castro For President
12.2019 - 03.2020
- Collaborated with internal departments to build digital experiences and achieve marketing goals.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
- Monitored and optimized advertising campaigns using Google, Facebook and Twitter.
Field Organizer
Stacy Abrams Gubernatorial
06.2018 - 10.2018
- Fostered collaborative efforts to schedule, host, and facilitate events and identify further opportunities to reach members of community.
- Recruited and trained volunteers to handle field canvassing functions.
- Coordinated volunteer activities and facilitated distribution of promotional and marketing materials.
- Participated in strategy development and planning to grow organizing program and advance campaigns.
Field Canvasser
David Trone Congressional
09.2018 - 10.2018
- Responded to customer questions and objections to address concerns and build rapport.
- Collaborated with marketing team to develop promotional materials for canvassing activities.
- Increased team efficiency by communicating frequently with coworkers about traffic and weather conditions.
- Met and exceeded daily and weekly sales targets to contribute to overall business success.
Field Canvasser
Barack Obama For President
08.2016 - 11.2016
- Discussed customer feedback with management to optimize customer experience.
- Responded to customer questions and objections to address concerns and build rapport.
- Collaborated with marketing team to develop promotional materials for canvassing activities.
- Delivered information from script regarding surveys for on-demand phone project assignment.
Field Volunteer
Gloria Bromell Tinubu For House Senate
08.2014 - 11.2014
- Fostered collaborative efforts to schedule, host, and facilitate events and identify further opportunities to reach members of community.
- Recruited and trained volunteers to handle field canvassing functions.
- Coordinated volunteer activities and facilitated distribution of promotional and marketing materials.
- Participated in strategy development and planning to grow organizing program and advance campaigns.
Voting Officer
Local Voting Polls
10.2012 - 11.2012
- Provided current and accurate voting statistics and directions to the public, aiding them in the voting process
- Registered new voters within the precinct, contributing to the expansion of the voting community
- Distributed ballots to voters and answered questions concerning voting procedures.
- Effectively trained and managed voting volunteers and election officials to optimize election day productivity.
Education
Merit America | Google IT Support Certificate | Virtual - IT Support
Merit America
12.2022
Bachelor of Science - Economics
Winthrop University
Rock Hill, SC05.2016
Skills
- Grassroots Strategy
- Policy Development
- Campaign Management
- Community Engagement
- Interpersonal Communication
- Leadership & Team Management
- Community & Political Organizing
- Data Management (Voter Databases)
- Effective Relationship Building
- Public Speaking
- SEO and PPC Analysis
- Multi-platform Exposure
- Performance Optimization
- Campaign Event Coordination
- Political Landscape Knowledge
- Targeted Audience Strategies
- Data Analysis & Event Planning
- Data Entry
- VoteBuilder
- NGPVAN
- Web Design
- Microsoft 365
- Social Media Marketing
- Social Media Management
- Grassroot Operatives
Key Qualifications
- Political Organizing: Demonstrated experience in political organizing, community organizing, or campaign management.
- Leadership Skills: Proven leadership skills, with the ability to effectively manage and motivate a team of organizers and volunteers.
- Organizing Strategies: Proven experience in developing and executing successful organizing strategies and tactics.
- Campaign Technology Proficiency: Proficiency in voter database systems, organizing tools, and campaign technology.
- Adaptability and Time Management: Ability to work in a fast-paced environment, manage multiple priorities, and meet deadlines.
- Community Engagement: Strong interpersonal and communication skills, with the ability to build relationships with diverse groups and engage with community stakeholders.
Reference
REFERENCES AVAILABLE UPON REQUEST
Timeline
Campaign Manager
Maryann Wright For School District
06.2022 - 08.2022
Digital Marketing Assistant
The Minority Eye
01.2022 - 06.2022
Community Development Assistant
Lowcountry Equitable Land And Resource Trust
08.2020 - 01.2021
Field Organizer
Tom Steyer For President
06.2020 - 11.2020
Fundraising Coordinator
American Civil Liberties Union of the District of Columbia
05.2020 - 08.2020
Digital Marketing
Julian Castro For President
12.2019 - 03.2020
Field Canvasser
David Trone Congressional
09.2018 - 10.2018
Community Advocate
DemiAmir Consulting LLC
08.2018 - Current
Field Organizer
Stacy Abrams Gubernatorial
06.2018 - 10.2018
Field Canvasser
Barack Obama For President
08.2016 - 11.2016
Field Volunteer
Gloria Bromell Tinubu For House Senate
08.2014 - 11.2014
Voting Officer
Local Voting Polls
10.2012 - 11.2012
Merit America | Google IT Support Certificate | Virtual - IT Support
Merit America
Bachelor of Science - Economics
Winthrop University
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