Ericka Tolosa

Driven and analytical professional with keen ability to lead teams and solve complex business challenges. Possesses deep understanding of market analysis and strategic planning, combined with strong skills in project management and client relations. Capable of driving significant improvements in operational efficiency and profitability.

• Strategic and results-driven advertising leader with 17+ years of experience in client services and account management.
• Proven track record of delivering strategic, integrated media campaigns, driving revenue growth, and managing high-profile accounts across diverse industries.
• Experienced working with AAA celebrities and sport figures i.e Bruce Willis, Sylvester Stallone, Pep Guardiola, d…
• Extensive experience leading multi-disciplinary teams of 25+ members, building long-lasting client relationships and optimizing staff performance and productivity.
• Adept at negotiating, budgeting, and executing integrated media campaigns spanning digital, social media, TV, film, and experiential marketing.
• Strategic thinker with a deep understanding of global and regional markets, specializing in B2B and B2C sectors including Food & Beverages, Alcoholic Drinks, Telecommunications, and Consumer Goods.
• Fluent in English and Spanish, with a strong international network and leadership experience in the USA and LATAM.

ACC Latam Program – Ad & Marcoms Training Sponsored by Ogilvy & Mather (Adopt a country). Bringing together the best talent from the company in the region to receive global strategic, executive, and creative training for one year from Miles Young; Worldwide Chairman and CEO O&M, Marcos Golfari, Chairman O&M Latam, and led by David Levitt, President Talent Developer Worldwide, providing the opportunity to amplify networking between Latam offices and the opportunity to work for Mondelez Argentina.

• 4x Jury for Effie Latam
• Grand and Gold Effie – 'Te hace Falta ver más Bax' (Tecate, 2018-2019)
• Bronze Effie – 'Rusia will make us heroes' (Tecate, 2019)
• Glass Lion, Cannes Lions – Tecate Gender Violence (2017)
• Silver Lion, Cannes Lions (2016)
• Grand Effie LATAM – Tecate Gender Violence (2017)
• Gold Effie – Alcoholic Beverages (2015-2017)
• IAB Mixx 2022 – Reactive Response: 'Hay redes que no se caen'
• Gold Award – IAB Mixx (2015-2017)
• Bronze Effie – 'Taking Care is Enjoying' (Nestlé)
• Fear Factor – Winner

• Digital- Mobile - social media

• TV - film

• Experiental

• Print

• Shopper

• Integrated Multi-Channel

• Communication strategy

• Branding - Brand Identity

• Industries & Markets: B2C-B2B,

Children´s, CPG, Ecommerce,

Financial-Banking, Wellness,

GM-Hispanic market, Tourism,

Food & Beverages, Alcoholic

drinks, Non-profit, Retail,

Sports, Telecommunications,

Tech.