Ericka A. Michal
Puyallup,Washington
Summary
Decisive leader with over six years of experience driving company growth through creative and innovative marketing strategies and cross-functional communication tactics. Resourceful and adaptive team builder skilled at analyzing market trends and customer needs to develop highly-effective and targeted branding campaigns. Key account manager and strategic thinker.
Overview
25
25
years of professional experience
Work History
Marketing & Video Production Specialist
Digital, Zeta-Maya Entertainment
01.2023 - 04.2023
- Video creation and editing for restaurant menu display
- Development of a new podcast
- Professional presentation to fellow employees
- Meeting deadlines in a timely and professional manner
- Listening to clients, delivering on time and under budget
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Developed campaigns and specific marketing strategies for clients.
Consultant
Media Links
12.2009 - 09.2022
- Organized interior and exterior paint orders customized to individual homes and client needs
- Provided excellent customer service experience to external clients assisting with general information and inquiries
- Maintained confidentiality of sensitive information with discretion earning the trust and respect of clients
- Created opportunities for artists to re-purpose paint for murals within the South Puget Sound
- Professionally communicated and collaborated with diverse groups of customers and co-workers, to provide an inclusive and excellent experience
- Integrated technology and business operations to identify targeted solutions to customer issues.
Owner/Operator
Media Links
Puyallup, WA
04.1998 - 07.2021
- Exceeded daily sales and product add-on weekly quotas routinely
- Worked with a diverse group of clients and co-workers both verbally and written to provide an excellent customer service experience
- Responded in a timely and accurate manner to an average of 45 calls, emails, and faxes daily
- Maintained detailed records for inventory management
- Supported customer questions and issued by gathering data, analyzing needs, evaluating possible resolutions, and implementing best solutions
- Devised processes to boost long-term business success and increase profit levels.
- Evaluated sales reports and financial statements to manage cash flow and develop techniques to improve business.
- Advertised products and services online, social media and through traditional campaigns to target ideal consumers.
Kelmer Roe Fellow
Pacific Lutheran University, PLU
Parkland, WA
05.2014 - 05.2015
- Professionally assisted with administrative duties and research
- Evaluation of the material culture of the collection at the PLU Scandinavian Cultural Center
- Traveled to Decorah, Iowa and compared/contrasted collections in Parkland & Decorah
- Provided updates to stakeholders as appropriate in a timely manner, and published results in newsletter
Museum Intern
Firepower Royal Artillery Museum
Woolwich, London, UK
09.2014 - 12.2014
- Audited collection and compared to existing records for accuracy and presence of recorded objects
- Investigated and researched independently to verify provenance of Royal Army of India medals publishing photos and research for future displays and valuation
- Monitored and maintained archival and museum protocols while learning new procedures in a foreign country
- Maintained strict confidentiality with all data per museum guidelines
Senior Loan Officer
Independent Mortgage Brokerage
Puyallup, WA
07.2003 - 12.2011
- Performed complex and critical analysis of client credit portfolios
- Managed my own web site, advertising, presenting options at open houses, and counseling on mortgages
- Originated and closed mortgage loans for a diverse clientele of Veterans, NA Tribal members, and others
- Developed a solid client base via referrals from community members, both professionally and cold calling leads
Education
Bachelor of Arts - Anthropology, Art History, Scandinavian Area, Communication, Printing & Publishing
Pacific Lutheran University
Parkland, WA2015
Project Management Certificate (PMP Methodology) -
Pierce College
Puyallup, WA2014
Skills
- Finance Background
- Strong Communication; oral/written
- Customer Service
- Attention to Detail
- Maintaining Confidentiality
- Native English Speaker
- Excellent Organization
- Diversity, Equity, & Inclusion
- Effective and Creative Problem Solving
- Microsoft Office Suite
- Project Management (PMP) training
- Content Creation
- Active Listening
- Special Events
- Social Media Campaign
- Social Media Advertising
Timeline
Marketing & Video Production Specialist
Digital, Zeta-Maya Entertainment
01.2023 - 04.2023
Museum Intern
Firepower Royal Artillery Museum
09.2014 - 12.2014
Kelmer Roe Fellow
Pacific Lutheran University, PLU
05.2014 - 05.2015
Consultant
Media Links
12.2009 - 09.2022
Senior Loan Officer
Independent Mortgage Brokerage
07.2003 - 12.2011
Owner/Operator
Media Links
04.1998 - 07.2021
Bachelor of Arts - Anthropology, Art History, Scandinavian Area, Communication, Printing & Publishing
Pacific Lutheran University
Project Management Certificate (PMP Methodology) -
Pierce College
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