Eriel Grobbel

Market development lead for launch of the first AI devices in GI and across Medtronic to help prevent colorectal cancer

FY23

• 691% YoY rev growth with $12M earning largest PO in Endoscopy history $5.7M.
• People leader with one direct report
• Built and strengthened strategic relationships with creative vendors, OEMs, and physician thought leaders in the AI space as advocates for GI Genius
• Launched new GI Genius software in EMEA, CEMA, and APAC regions across 20 countries including Italy, Germany, France, Spain, UK, Sweden, Saudi Arabia, Singapore, and Australia
• Hosted and designed first Genius Summit, bringing in 50 health care professionals to collaborate on AI

FY22

• Marketer of the Year
• Created Endoscopy’s first AI workshop and initiated one of the first cross-OU partnerships surgical innovations
• Trained 150+ team members including sales representatives, regional managers, and cross- functional partners at launch and sales meetings
• Completed Hybrid Team Manager Course by Erica Dhawan

FY21

• Launched first AI-assisted colorectal polyp detection device earning De Novo clearance 2021
• Co-led PR with Communications, earning 79+ mentions including Wired, Fast Company, and Fortune – named to Change the World list
• Partnered with Global Integrated Marketing to create a product landing page, LinkedIn posts, and 30+ sales assets including a media toolkit for customer advertising and Medtronic’s first field app
• Collaborated with Health Economics and Reimbursement on economic models, CMS add-on payment application and quality improvement toolkit for payers
• Served as Vice Chair of ASPIRE ERG Liaison Committee FY21, attended Women in Leadership Conference 2021

Marketing professional bringing the voice of customer to internal key stakeholders for product launch readiness

FY21

• Introduced virtual reality to Medtronic, delivering two procedural-based apps, which replaced wet labs for endoscopic submucosal dissection and provided fellow education for AI-assisted colonoscopy – featured in the ASGE Golden Scope Awards
• Launched a new program utilizing Amazon Alexa for live technical support

FY20

• Supported market development efforts on four different technologies including three product launches (Access, ProdiGI, Cytosponge) and one project to earn Category 1 CPT code (PillCam COLON) Led P2P education, GI conference events, and patient community outreach

Territory manager for endoscopy portfolio across gastroenterologists, promoted three years consecutively to increase revenue across existing and new product lines

FY20

• Finished 82% through the first half of the year with 6/10 products on backorder
• Nominated and completed Hopkins Young Manager Leadership Course
• Executed 16 educational programs with a record attendance of 40+ HCPs at Endoflip dinner

FY19

• Inherited territory at 64% YTD and finished at 105% Continued to support open Diagnostic territory entire fiscal, finished at 92% YTD
• Sales Advisory Board Committee member
• Trained and mentored Associate Sales Rep

FY18

• Finished 99% first year in the territory Enrolled most physicians (70+) in PillCam COLON evaluation and finished 8th nationwide for HET growth Earned national Change the Game award Negotiated 20+ tiered pricing levels and leasing contracts
• Cultivated relationships with existing and new thought leaders at Johns Hopkins, George Washington, Univ of Maryland, Georgetown, and Inova Fairfax

Territory manager generating new sales for hernia grafts across colorectal, ENT and plastic surgeons

FY17

• #1 Rep in territory growth ($106,652), #1 Rookie, and #1 Rep for Q1, Q2
• Negotiated contracts, pricing, and consignment renewals with supply chain Facilitated Plastic Surgery Resident Education labs for Yale New Haven Hospital

Territory manager generating new business through cold calling, telemarketing, and networking with CPAs

FY16

• Finished #49 in the country out of 1300 reps, transferring territories midyear
• Circle of Excellence and conference qualifier

FY15

• Finished #2 out of 700 reps for Rookie of the Year, achieved 186% FY15 Finished #37 out of 1300 reps nationwide
• Circle of Excellence and conference qualifier

FY14

• Finished #1 Pre-Rookie, achieved 180% of quota
• Conference qualifier, named MVP of training class 2014

Lead generator for insurance brokers in the company

• Broker finished as top producer nationwide once assigned to him as sales associate (620K annual revenue with growth to $1M)
• Mentored other Insurance Sales Associates around the US