Erik Anderson
Plano,TX
Summary
Experienced Digital Asset Manager with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
28
28
years of professional experience
Work History
Digital Asset Manager
7-Eleven Corporation
12.2022 - Current
- Responsible for DAM re-organization and re-mapping per in-house and vendor asset management needs
- Upload all incoming digital assets for tagging and meta application
- This includes photos, illustrations, video and audio files
- Open and check all incoming digital assets to determine usability in all print and digital ad spaces related to project requirements
- Send and manage file links for use by in-house creative stakeholders, account teams, vendors and clients
- Develop and maintain meta and search requirements for all facets of Digital Asset Management including Excel spreadsheets of all production elements, carefully maintained for client review and assessment
- Locate, log and deliver stock assets and digital production files as requested
- Play a key role in developing and regularly updating asset libraries for incoming projects, including storage of client-supplied items, carefully uploaded and log in all incoming client assets and supplied files
- Create, maintain, and supply accurate contact sheets for all incoming or searchable digital assets upon request
- Update and inform all involved stakeholders of and all asset expiration dates and their options for use or renewal
- Lead weekly photography and DAM meeting for incoming project work to discuss strategy and project planning
- Assist with photoshoots with asset location and preparation as needed for in-house and vendor assisted photoshoots
- Remove, tag and archive all expired digital assets as needed
- Offer storage and archiving recommendation for current projects and future growth
- Developer of hi-and low-res digital elements for outgoing studio production work
- Upload backup files to the Digital Asset Management system
- Send file links for use by clients, as well as account management teams
Digital Asset Manager
Integer Dallas
03.2012 - 10.2022
- Responsible for DAM re-organization and re-mapping per in-house and vendor asset management needs
- Upload all incoming digital assets for tagging and meta application
- This includes photos, illustrations, video and audio files
- Open and check all incoming digital assets to determine usability in all print and digital ad spaces related to project requirements
- Send and manage file links for use by in-house creative stakeholders, account teams, vendors and clients
- Develop and maintain meta and search requirements for all facets of Digital Asset Management including Excel spreadsheets of all production elements, carefully maintained for client review and assessment
- Locate, log and deliver stock assets and digital production files as requested
- Play a key role in developing and regularly updating asset libraries for incoming projects, including storage of client-supplied items, carefully uploaded and log in all incoming client assets and supplied files
- Create, maintain, and supply accurate contact sheets for all incoming or searchable digital assets upon request
- Update and inform all involved stakeholders of and all asset expiration dates and their options for use or renewal
- Lead weekly photography and DAM meeting for incoming project work to discuss strategy and project planning
- Assist with photoshoots with asset location and preparation as needed for in-house and vendor assisted photoshoots
- Remove, tag and archive all expired digital assets as needed
- Offer storage and archiving recommendation for current projects and future growth
- Developer of hi-and low-res digital elements for outgoing studio production work
- Upload backup files to the Digital Asset Management system
- Send file links for use by clients, as well as account management teams
Senior Project Manager
Integer Dallas
09.2007 - 03.2012
- Develop and maintain meta and search data for all facets of Digital Asset Management including meta spreadsheets of all production elements, carefully maintained for client assessment
- Locate and deliver requested stock assets and digital production files
- Play a key role in developing and regularly updating asset libraries for incoming projects, including storage of client-supplied items; carefully upload and log in all incoming client assets
- Devise a back-up of stock log books and production tapes that include all assets and production elements
- Generate client and agency estimates for all stock assets
- Including photos, video, music and sound effects
- Collaborate with stock companies to help Creative and Artistic Directors obtain login access and manage the approval of content use; also maintain lists of rights-managed stock elements
- Inform all involved stakeholders of item expiration dates and their options for renewal
- Seek creative and client approval of all generated stock light boxes and content options
- Open and maintain purchase orders for all stock purchases of digital production content across the agency
- Assess and approve incoming vendor invoices to authorize and ensure completion of final payments
- Lead digital studio pre-production meetings for incoming work
- Take the lead on special projects in a Video Producer capacity; duties include all elements of video production, e.g
- Editing, music, sound effects, special effects and animation
- Supervised traffic management functions from working with the initial concept provided by the Art Director all the way to the mechanical shipment phase
- Distributed production documentation cross-departmentally including, art, account service, copy editing, and account management recipients
- Established and led daily production status meetings to devise strategies to achieve account and client goals
- Also led pre-production meetings for all studio work in order to best complete all job with timeliness
- Generated production spec sheets and paperwork for all studio materials; also offered both client and agency estimates for production work
- Called on innovative software offerings to develop and accurately maintain schedules and print logs
- Worked in conjunction with production staff to prioritize work across departments
- Engaged in a final assessment of all completed jobs for quality assurance prior to print shipment
- Confirmed that all final products matched seamlessly with job specifications and were produced in a timely manner
- Confirmed that shipments were delivered to couriers on time and scheduled after-hours deliveries as needed
- Supervise all aspects of day and night production including job ticket management and delivery of crucial operational messages to the production staff
- Produced all project work in a timely manner, with attention to quality and client satisfaction
Project Manager
The Richards Group
09.2005 - 03.2007
- Develop and maintain meta and search data for all facets of Digital Asset Management including meta spreadsheets of all production elements, carefully maintained for client assessment
- Locate and deliver requested stock assets and digital production files
- Play a key role in developing and regularly updating asset libraries for incoming projects, including storage of client-supplied items; carefully upload and log in all incoming client assets
- Devise a back-up of stock log books and production tapes that include all assets and production elements
- Generate client and agency estimates for all stock assets
- Including photos, video, music and sound effects
- Collaborate with stock companies to help Creative and Artistic Directors obtain login access and manage the approval of content use; also maintain lists of rights-managed stock elements
- Inform all involved stakeholders of item expiration dates and their options for renewal
- Seek creative and client approval of all generated stock light boxes and content options
- Open and maintain purchase orders for all stock purchases of digital production content across the agency
- Assess and approve incoming vendor invoices to authorize and ensure completion of final payments
- Lead digital studio pre-production meetings for incoming work
- Take the lead on special projects in a Video Producer capacity; duties include all elements of video production, e.g
- Editing, music, sound effects, special effects and animation
- Supervised traffic management functions from working with the initial concept provided by the Art Director all the way to the mechanical shipment phase
- Distributed production documentation cross-departmentally including, art, account service, copy editing, and account management recipients
- Established and led daily production status meetings to devise strategies to achieve account and client goals
- Also led pre-production meetings for all studio work in order to best complete all job with timeliness
- Generated production spec sheets and paperwork for all studio materials; also offered both client and agency estimates for production work
- Called on innovative software offerings to develop and accurately maintain schedules and print logs
- Worked in conjunction with production staff to prioritize work across departments
- Engaged in a final assessment of all completed jobs for quality assurance prior to print shipment
- Confirmed that all final products matched seamlessly with job specifications and were produced in a timely manner
- Confirmed that shipments were delivered to couriers on time and scheduled after-hours deliveries as needed
- Supervise all aspects of day and night production including job ticket management and delivery of crucial operational messages to the production staff
- Produced all project work in a timely manner, with attention to quality and client satisfaction
Project Manager-Second Shift Production Supervisor
Brown and Partners
01.2003 - 09.2005
Second Shift Project Manager
Vertis/Laser Tech Color
01.1999 - 01.2003
Second Shift Shipping Manager
Vertis/Laser Tech Color
01.1997 - 01.1999
Education
High School Diploma - General Studies
South Grand Prairie High School
Grand Prairie, Texas06.1989
Skills
- Service Management
- Optimized Resource Assignment
- Effective Communication
- Effective Relationship Development
- Quality Management Proficiency
- Analytical Problem Solving
- Collaborative Leadership
- Stakeholder Engagement
- Multi-stakeholder asset management
- Asset optimization
Software Experience
Adobe Experience Manager AEM, Adobe Frame, Marcom DAM, Amplify DAM, FTP, Adsend, Epic, Final Cut Pro, Microsoft Office, Microsoft Word, Microsoft Excel, Microsoft Teams, Zoom, Slingshot, Adobe Photoshop, Adobe Premier, Adobe InDesign, Adobe Illustrator, Adobe After Effects
Military Service
United States Air Force, Security Specialist, 01/01/90, 01/01/94
Timeline
Digital Asset Manager
7-Eleven Corporation
12.2022 - Current
Digital Asset Manager
Integer Dallas
03.2012 - 10.2022
Senior Project Manager
Integer Dallas
09.2007 - 03.2012
Project Manager
The Richards Group
09.2005 - 03.2007
Project Manager-Second Shift Production Supervisor
Brown and Partners
01.2003 - 09.2005
Second Shift Project Manager
Vertis/Laser Tech Color
01.1999 - 01.2003
Second Shift Shipping Manager
Vertis/Laser Tech Color
01.1997 - 01.1999
High School Diploma - General Studies
South Grand Prairie High School
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