Results-driven DTC Sales Leader with over a decade of experience in wine club management, tasting room optimization, and e-commerce strategy. Scaled wine club membership from 1,100 to over 5,200 members—achieving 30% growth in the past year through targeted promotions and personalized member engagement. Oversaw wine club shipments totaling over $1.9 million in 2024, with a forecast of $2.4 million in 2025. Club members account for 60% of the company’s total revenue. Skilled in Microworks Wine Software, Xudle (Commerce7-acquired), ShipCompliant, and Tock, with marketing execution via Mailchimp, SlickText, and Adobe Creative Suite. Strong cross-functional leader with expertise in budgeting, reporting, fulfillment logistics, and technology systems including UPS WorldShip and Microsoft Office Suite.