Erik Norwood
Framingham,MA
Summary
Talented Creative Director proficient in business operations and customer needs. Excellent communicator, problem solver and detail-oriented manager. Adept at overseeing writers, designers and artists to accomplish challenging objectives.
Overview
32
32
years of professional experience
Work History
Creative Director
EN United
01.2024 - 10.2025
- Bringing 20+ years of driving revenue through elevated creative for a roster of select client In all channels and via all mediums
- Doubled creative video output Harvard Business Publishing in a single fiscal year
- Reduced response time-to-launch by 50% with new motion graphics template design systems
- Increased BJ’s production ops efficiencies by 30% via new tools and streamlined processes for a team of editors, designers, photo editors, prepress and print vendors
Design Lead, Broadcast & Social
Vistaprint
01.2016 - 12.2023
- Developed commercials and social campaigns that improved brand awareness.
- Oversaw Motion Design and Content system standards
- Increased scale of TV campaigns to $150 million budget per year
- Grew annual revenue from $1.8 billion in 2016 to $2.6 billion in three years
Creative Director
Vistaprint
01.2011 - 12.2016
- Evolved the global e-commerce Vistaprint website into a contemporary, intuitive, customer-focused experience.
- Directed Vistaprint to 10%-20% revenue increase for 4 years straight
- Acquired 7.5 million new Vistaprint customers in one fiscal ear
Associate Creative Director
Valassis 1 to 1 Solutions
01.2004 - 12.2010
- Provided creative direction and drove execution of online, mobile, and social marketing programs
- Worked with cross-functional teams and led internal relationships and formed a freelancer network.
- Won 5 new international business accounts
- Accumulated over 10 national awards for digital, interactive and mobile client work
Senior Art Director
Agency.com
01.1999 - 12.2003
- Worked with a staff of 20 information architects, copywriters, art directors and designers. Developed brand presences across all channels for b2c and b2b clients.
- Grew staff to team of 20 copywriters, architects, art directors and designers
- Grew agency globally to offices on 3 continents
Art Director
Holland Mark
01.1994 - 12.1998
- Developed creative work for a host of clients. Redesigned and re-architected Polaroid.com, where photography sales increased 5% in first week of launch
- Won the agency’s first local HATCH and national CLIO awards
- Secured 3 new client wins totaling over $30 million in new client business
- Created nation’s first Digital and Print integrated agency
Education
Bachelor of Science - Business Administration
University of Vermont
Skills
- Video production
- Motion graphics design
- Digital marketing campaigns
- Content creation
- Cross-functional collaboration
- Creative leadership
- Innovative thinking
- Team building
- Brand messaging
- Social media strategy
- Visual storytelling
- Print production
Recent Awards
Websites | Bronze Medal | CLIO Awards, Holland Mark “It Came from the Agency” Website, Best Use of Mobile | Winner | MITX Awards, IKEA Catalog “Find It” Mobile Sweepstakes, Pharmaceuticals | Standard of Excellence | WebAwards, Carticel.com, Best Integrated Campaign | Silver Award | W3 awards, IKEA Catalog Mobile Signup, Food & Beverage | Silver Medal | Hermes Awards, UNO ‘Toppingsfilled Fair’ microsite
Timeline
Creative Director
EN United
01.2024 - 10.2025
Design Lead, Broadcast & Social
Vistaprint
01.2016 - 12.2023
Creative Director
Vistaprint
01.2011 - 12.2016
Associate Creative Director
Valassis 1 to 1 Solutions
01.2004 - 12.2010
Senior Art Director
Agency.com
01.1999 - 12.2003
Art Director
Holland Mark
01.1994 - 12.1998
Bachelor of Science - Business Administration
University of Vermont