Erika 'Ricky' Barnett
Scottsdale,AZ
Summary
Innovative Marketing leader 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
6
6
years of professional experience
Work History
Senior Talent Advisor & Content Creator
FreightVana
05.2022 - 12.2023
- Sourced candidates and held prescreen Interviews with them to determine if they were the right fit
- Executed brand and marketing strategy on LinkedIn, Instagram, Twitter & Tiktok
- Employee onboarding
- Video, photo, and graphic content creation
- Event planning and coordination
- Collaborated with hiring managers to develop job descriptions that accurately reflected position requirements
- Head of the culture committee
- Created a Giphy account and grew it to over 33 million views
- Leveraged personal brand to organically source candidates
- Grew personal brand on LinkedIn 125%
- Source, screened, and hired over 50 candidates
- Kept calendars and onboarding paperwork organized
- Enhanced candidate experience by streamlining the recruitment process and providing timely feedback
- Applied current editing and photography tools to tell the story of our brand
Marketing Consultant
Rave Bae Couture
12.2021 - 03.2023
- Social Growth - Instagram 24%, TikTok 32%, Twitter 16%
- Editing - Copy Edits for Blogs and product Description Optimization for SEO, Video Content
- Planned and executed photoshoots and meetups
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Increased customer engagement through social media.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
Sales Lead
Emerge Market
02.2021 - 05.2022
- Outbound sales via cold calls, emails, and LinkedIn
- Leading a team of 8 - answering questions, training & assisting in drafting responses and rebuttals
- Outbound email copy and sequence development
- Leveraged my personal brand on LinkedIn to book demos
- Consulting on lead generation strategy
- Trained, coached, and mentored new sales associates for maximum performance
Business Development & Field Marketing Specialist
Emerge Market
07.2021 - 02.2022
- Increased brand awareness by executing strategic field marketing campaigns.
- Manage the BDR team's social platforms and content creation
- Digital design (Adobe XD, Canva, Wistia)
- Recruited for internal hiring
- Increased brand awareness by executing strategic field marketing campaigns
- Collaborated with sales teams to align marketing initiatives and drive revenue growth
- Leveraged social media platforms for increased brand exposure, engaging followers with compelling content
- Exceeded lead generation goals by implementing creative outreach methods and building lasting relationships with potential clients
Email Marketing Coordinator
National Academy of Sports Medicine
05.2020 - 07.2021
- Optimize automated workflows and develop ideal touchpoints
- Designed bundles to increase sales
- Develop and manage promotional emails
- Digital design (Adobe XD, Illustrator, Photoshop)
- Coordinated promotional calendar planning in alignment with company-wide initiatives to drive product awareness and sales via targeted emails.
- Develop landing pages for new products and flash sales
- Enhanced email open rates by developing attention-grabbing subject lines and pre-header texts
- Optimized email deliverability, ensuring adherence to industry best practices and anti-spam regulations
- Streamlined email production process, implementing efficient workflows for content creation, design, and deployment
Local Store Marketing Coordinator
Native Grill & Wings Corporate
07.2019 - 03.2020
- Developed and managed the marketing plans for all 28 franchised locations throughout AZ, TX, and IL
- Built community relationships between the various restaurants and other local businesses, non-profits, schools, professional sports franchises, and organizations
- Designed marketing materials, both digital and print
- Managed promotions based on purchase/geographical data
- Developed and planned community events such as Car Shows, Pint & Paint Night, and monthly gatherings for youth groups
- Assisted with the maintenance of the loyalty app #NativeGrillandWings
- Planned and executed internal and external marketing events
Social Media Associate
Kupa Inc
02.2019 - 07.2019
- Managed social media accounts including Instagram, Facebook, YouTube, and Pinterest
- Social Growth - Instagram 166%, Facebook 31%, Youtube 12%, Pinterest 19%
- Directed and planned commercials
- Wrote and recorded scripts for commercials
- Organized and planned demos and events
- Brainstormed and executed marketing Strategy & slogans
- Created names for new product releases
- Streamlined social media processes by creating and maintaining a consistent posting schedule
- Developed compelling visual assets for use in social media promotions, driving higher user interaction rates
- Optimized profiles on all platforms to ensure consistent branding and messaging throughout the company's online presence
- Enhanced customer engagement through the creation of interactive content for various platforms
Internship
Keller Williams Real Estate
01.2018 - 05.2019
- Answered and directed calls
- Created graphics for meetings, events, and social media
- Scheduled and planned events
- Managed the front desk.
Creative Director
Freedom Rave Wear LLC
05.2018 - 02.2019
- Designed graphics for social media platforms, website, and apparel
- Used and managed CRM to target customers for email marketing campaigns
- Styled outfits for clients to attend events based on their personal style profile
- Developed and produced the company podcast
- Scheduled social media posts on Hubspot for Facebook, Twitter, and Instagram
- Wrote blog posts on new product releases and upcoming festivals
- Influencer selection and management.
- Produced high-quality podcasts by researching relevant topics and securing engaging guest speakers
Education
Bachelor of Arts, Communication -
Chapman
Orange, CA12.2018
Bachelor of Arts, Communication -
Humboldt State University
Arcata, CA05.2017
Skills
- Event Planning
- Recruiting
- Digital/Print Design
- Copywriting
- Marketing Strategy
- Brand Development
- Organic Social Growth
- Social Platform Optimization
- Technology & Computer Savvy
- Social Media Management
- Content Creation
- Field Marketing
Leadership Experience
- Chapman Radio, Orange, CA, Radio Host, 08/01/17, 05/01/18, DJ'ed produced and managed radio shows weekly, Hand-selected playlists, guest appearances, and sponsorships
- Demolition Hip Hop Team, Arcata, CA, Captain, 09/01/15, 05/01/17, Booked and promoted performances, Led team practices, Recruited new members, Created content calendar for team social posts
Coursework
- Hubspot Academy
- Social Media Branding
- Graphic Design
Awards
Dean's List Teachers Aid Award
Affiliations
Lambda Pi Eta
Timeline
Senior Talent Advisor & Content Creator
FreightVana
05.2022 - 12.2023
Marketing Consultant
Rave Bae Couture
12.2021 - 03.2023
Business Development & Field Marketing Specialist
Emerge Market
07.2021 - 02.2022
Sales Lead
Emerge Market
02.2021 - 05.2022
Email Marketing Coordinator
National Academy of Sports Medicine
05.2020 - 07.2021
Local Store Marketing Coordinator
Native Grill & Wings Corporate
07.2019 - 03.2020
Social Media Associate
Kupa Inc
02.2019 - 07.2019
Creative Director
Freedom Rave Wear LLC
05.2018 - 02.2019
Internship
Keller Williams Real Estate
01.2018 - 05.2019
Bachelor of Arts, Communication -
Chapman
Bachelor of Arts, Communication -
Humboldt State University
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