Erika B. Parga
Brawley
Summary
Professional retail management professional with proven track record in leading store operations, driving sales growth and a 95% retention rate. Strong focus on team collaboration and achieving results, ensuring reliability and adaptability to changing needs. Expertise in inventory management, customer service, and staff training, coupled with excellent problem-solving and communication skills. Passionate about working with people and making their experience great.
Overview
17
17
years of professional experience
Work History
Store Manager
Aeropostale, Catalyst Brands LLC
09.2008 - Current
- Responsible for sourcing, recruiting, hiring, and onboarding staff up to 50 or more employees.
- Communicate clear expectations and implement strategies to gain desired outcome.
- Provided disciplinary action when it was merited in the form of written, oral, and leading up to termination.
- Coach, train, elevate talent in store to achieve desired results. Customer service management provided the team with sales goals and expectations.
- Communicate effectively with management team, sales team, and corporate level employees.
- Led daily operations to ensure optimal store performance and customer satisfaction.
- Developed and implemented effective merchandising strategies to boost product visibility.
- Trained and mentored staff on sales techniques and customer service best practices.
- Analyzed sales data to identify trends, adjust inventory levels, and enhance profitability.
- Oversaw compliance with company policies, safety standards, and loss prevention measures.
- Fostered a positive team environment through effective communication and conflict resolution skills.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
- Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and requesting support when needed.
- Collaborated with other managers to develop company-wide initiatives aimed at improving overall performance across all locations.
- Implemented loss prevention strategies, significantly reducing shrinkage.
- Enhanced employee performance and satisfaction by establishing clear goals and providing regular feedback.
- Oversaw daily operations to ensure compliance with health and safety standards, maintaining safe environment for both staff and customers.
- Interacted well with customers to build connections and nurture relationships.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Trained and guided team members to maintain high productivity and performance metrics.
Education
BS - Human Resource Management
Grand Canyon University
Phoenix, AZ09.2024
Associate of Arts - Legal Studies
Imperial Valley College
Imperial, CA Skills
- Customer service and interpersonal skills
- Effective problem resolution
- Efficient multitasking
- Team leadership, coaching and talent acquisition
- Strong verbal and written communication
- Goal setting and evaluation
- Operations management
- Policies and procedures
- Schedule management
- Effective work delegation
- Marketing and promotions
- Risk management
- Proficient cash management
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Store Manager
Aeropostale, Catalyst Brands LLC
09.2008 - Current
BS - Human Resource Management
Grand Canyon University
Associate of Arts - Legal Studies
Imperial Valley College