Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Generic

Erika Bruno

Las Vegas,NV

Summary

Dedicated travel industry professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations with tight budgets and even tighter timelines.

Overview

10
10
years of professional experience

Work History

Chief Sales Officer

Unity Travel, LLC
Las Vegas, NV
01.2020 - 01.2022
  • Planned, implemented and tracked sales strategies on our travel ecommerce platform.
  • Spearheaded 104 third-party contract negotiations to obtain favorable pricing and scheduling parameters.
  • Drove performance initiatives, facilitating 1066% revenue increase since 2016.
  • Oversaw business-wide changes to modernize procedures and organization.
  • Grew operations team by sourcing well-qualified employees using new recruitment strategy.
  • Implemented team plan, clarified roles of members and introduced new processes to boost quality across departments.
  • Facilitated over $3.5 million+ in annual business for 5+ years.
  • Coordinated and implemented effective training for over 80 contracted staff members at a time to improve operational processes.
  • Attracted and retained over 12 major festival clients per year, personally managing client relations from start to finish.
  • Directed technological improvements, reducing waste and business bottlenecks.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Maintained P&L and shouldered corporate fiscal responsibility.
  • Conceptualized and executed sales strategies for all verticals
  • Developed the sales funnel on our website for all clients to ensure maximum customer communication.
  • Identified business opportunities and created presentations for the board.
  • Researched and implemented new tools and processes to improve operations.
  • Collaborated with strategic partners to develop and manage key performance indicators and quality assurance processes.
  • Liaised with internal and external stakeholders to identify and leverage contract value opportunities.
  • Successfully drove new product lines and clients to increase annual profits by 43%.
  • Promoted business' development by building and maintaining relationships with new clients.

RV Sourcing & Logistics

Unity Travel
Las Vegas, NV
01.2019 - 01.2022
  • Sourced all RV rentals through developed networks, over $120,000 in revenue generated since 2019.
  • Strategized RV park logistics, including building dry camps, creating delivery schedules, CAD planning, and sourcing potable water delivery, sewage services, cleaning services.
  • Successfully built RV Camps for customers and staff lodging sections within tight budgets and short delivery windows.
  • Generated sales and marketing strategies for customer-facing rentals to maximize revenues and resources.
  • Designed the sales funnel for all clients on our website.
  • Built multiple dry RV parks with long-term stays (3+ weeks) for movie and festival production industries in and out of "bubbles" during the pandemic.
  • Proficient in COVID-19 protocols for rentals and cleanliness.

Director of Access Control & Box Office Manager

Unity Travel
Las Vegas, NV
01.2017 - 01.2022
  • Organized and facilitated five+ department head meetings weekly.
  • Maintained focus during busy times and delegated tasks to employees to keep business running smoothly.
  • Trained newly hired sales team in upselling techniques.
  • Developed and executed event access control plan (ingress/egress, box office, camp check-in, staff check-in, fence perimeter, access points, ticket/wristband solution)
  • Constructed and maintained accurate timelines of all deadlines, updates, assignments, and meetings
  • Initiated event resumes to be used as sources of truth for stakeholders.
  • Developed training manuals for managers and on-site hires for effective and easy education.
  • Established SOPs and troubleshooting strategies to empower all employees for efficient operations and a pleasant customer service experience.
  • Attended site walk-throughs and all staff calls.
  • Consulted on security, police, and EMS needs.
  • Supervised multiple departments and teams on site.
  • Communicated building deficiencies, security concerns or safety issues to supervisor.
  • Monitored and kept emergency exit pathways clear and accessible during show.
  • Created dot maps for signage and communication points for efficient flow of traffic and reduction in attendee confusion.
  • Operated cash register to record transactions accurately and efficiently.
  • Conducted inventory counts by adding each item in stock and documenting in computer system.
  • Performed cash, card and check transactions to complete customer purchases.
  • Used our in-house POS system to enter orders, process payments and issue electronic receipts.
  • Analyzed current and past event sales to assist in determining future marketing strategies.
  • Collaborated with marketing department to brainstorm methods to upsell tickets to various shows using our software to extract data for email blasts and mailing lists.
  • Utilized our in-house software to generate performance reports, accurately documenting projected sales and attendance.
  • Trained and motivated 50-person box office staff and volunteers to maximize efficiencies and facilitate distribution of information.

Sourcing and Contract Management

Unity Travel
Las Vegas, NV
06.2015 - 01.2022
  • Prepared RFP and RFQ responses for new business pitches and presentations.
  • Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
  • Responsible for managing, budgeting, & executing for 50+ hotel accounts per year, a vertical valued at $2.14 million.
  • Carefully negotiated favorable terms for clients to secure term protections and highest revenue.
  • Created budgets and proformas for all programs with bi-weekly reviews to keep my clients competitive.
  • Fulfilled and managed 8,000+ hotel reservations per year on average - from product creation to rooming list submissions.
  • Ensured all customers receive the correct reservation (room type, check in/out dates, special requests, etc).
  • Fulfilled and managed 12,000+ camping reservations - from campground conceptualization to access control.
  • Conceptualized, designed, and executed our unique Hotel Takeover program.

Promotional Brand Ambassador

Back Bar USA
Las Vegas, NV
05.2014 - Current
  • Engaged, educated and befriended customers to deliver amazing shopping experience.
  • Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
  • Communicated successes, competition trends, deals, product introductions, potential accounts, resets and demo opportunities via recaps.
  • Achieved and exceeded sales goals in line with prescribed selling strategy.
  • Executed brand activations to standards and with professionalism.
  • Functioned as team player by working with other members to deliver sampling goals.
  • Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
  • Identified future sampling and event opportunities.
  • Showed understanding of customer's personal style and preferences when offering product advice.
  • Identified key high-traffic, consumer-centric locations and events to deliver brand awareness and implemented team test driving experiences.
  • Acted as face of brand at retail events and sampling opportunities at multiple locations.
  • Communicated product information with confidence and educated consumers about company.
  • Experienced conventional sales model, increasing booth clientele and surpassing sales goals.
  • Manage 20+ models for special events, executes beverage/nightlife special events.
  • Extensively trained to ensure a comprehensive consumer experience.

Brand Manager / Creative Director

ElectroVentures, Inc.
Las Vegas, NV
08.2014 - 11.2015
  • Focused on brand identification, content creation, and brand
    personality of RaverSwag.com, prior to acquisition.
  • Orchestrated photo sessions by choosing photographers, stylists and cosmetic artists.
  • Negotiated vendor contracts and services to meet budget requirements.
  • Managed campaigns with specific focuses in order to meet customer needs and creative visions.
  • Evaluated and contributed to creative team ideas and translated into actionable project plans.
  • Conceptualized mood boards, unique collections, and marketing strategies to increase sales
  • Managed inventory and created promotions to reach sales goals.
  • Lead buyer and catalog curator, focused on merchandising.
  • Increased revenue 3x in one year.
  • Grew social presence by 8,243 followers in one year.

Education

Bachelor of Science - Marketing

University of Nevada - Las Vegas
Las Vegas, NV
12.2013

Skills

  • Negotiation
  • Budgeting
  • Contract Management
  • Campaign Management
  • Google Workspace
  • Staff Management
  • Dependable and Responsible
  • Excellent Communication
  • Flexible and Adaptable
  • Excellent Telephone Etiquette
  • Interpersonal Communication
  • Operations management

Accomplishments

  • Operated and produced over 132 music festivals, managed teams of 80 people at a time, and processed over $11.7 million in lifetime sales.
  • Developed our travel booking software, leading the in-house development team of 12 staff members, to optimize the internal and external use of the platform to meet clients' needs.
  • Maintained a healthy partnership with Imagine Music Festival over four years, 4x travel revenue generated in sales ($1.2 million in 2021). Over 2,000 shuttle riders, 545 hotel rooms, 125 RVs, and 89 QUBEs all executed, budgeted, and sold under my direction in one year.
  • Raised $1.7 million from multiple accredited investors in three rounds, over the span of six years.

Timeline

Chief Sales Officer

Unity Travel, LLC
01.2020 - 01.2022

RV Sourcing & Logistics

Unity Travel
01.2019 - 01.2022

Director of Access Control & Box Office Manager

Unity Travel
01.2017 - 01.2022

Sourcing and Contract Management

Unity Travel
06.2015 - 01.2022

Brand Manager / Creative Director

ElectroVentures, Inc.
08.2014 - 11.2015

Promotional Brand Ambassador

Back Bar USA
05.2014 - Current

Bachelor of Science - Marketing

University of Nevada - Las Vegas

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Erika Bruno