Erika Dargan
Marketing Professional
Rex,GA
Summary
Dynamic marketing and project management professional with hands-on experience in digital campaigns, content creation, print marketing, and event coordination. Skilled in stakeholder collaboration, analytics tracking, customer service, and multi-step project execution, with a proven ability to deliver measurable results, increase engagement, and strengthen brand visibility.
Overview
7
7
years of professional experience
Work History
Marketing Campaign Manager
Crystal White Foundation
Atlanta
08.2023 - Current
- Coordinate logistics via Monday.com, including volunteers, performances, live DJ, catering, décor, and special drawings, ensuring seamless event execution.
- Enhance website accessibility and mobile layout, increasing engagement from our mobile visitors by 25%.
- Design marketing materials including event flyers, digital graphics, and donation portals that generated thousands of dollars in contributions.
- Build the event’s donation portals and landing pages, increasing web traffic by 55% and improving donations by 18%.
Brand Partnerships & Ambassador Roles
TMF Merch • CATO • MOMLETE • Showcase Apparel
Atlanta
02.2021 - Current
- Represent 4 athletic, lifestyle brands targeting different market segments, maintaining professional relationships with CEOs and brand owners.
- Create content that generates 25–40% higher engagement than brand averages.
- Produce branded content averaging 10,000-100,000 views per post across major platforms.
- Collaborate efforts to test merchandise, provide feedback, and produce promotional content, resulting in a formal sponsorship deal.
Creative Marketing Consultant
Morrow High School
Morrow
05.2023 - 12.2024
- Established partnerships with local businesses to sponsor school events and initiatives, saving thousands of dollars.
- Customized sports marketing materials, including flyers, QR codes, student section themes, media days, and senior posters.
- Managed production and printing logistics, delivering high-quality materials to clients with a 24-hour turnaround.
- Increased event and game visibility by 30–50% through targeted flyer distribution.
Marketing Research Interviewer
Oppenheim Research Group
Tallahassee
06.2021 - 02.2022
- Conducted over 2,500 market research interviews, while actively listening, and ensuring accurate data collection.
- Consistently ranked in the top 10% for quality assurance audits across the board.
- Analyzed participant responses to identify trends and insights for the company's research analysis.
- Retained 96% of clientele to promote long-term customer loyalty.
Debt Specialist I
TD Bank
Columbia
05.2019 - 05.2021
- Analyzed delinquent accounts and coordinated customized and effective payment solutions.
- Spearheaded an internal employee engagement committee focused on improving the overall workplace culture and staff satisfaction.
- Led training for newly hired team members, improving their proficiency in account analysis, payment negotiation, and TD Bank protocols
- Recognized as a top-performing Debt Specialist, ranking #1–#3 among all South Carolina branches.
Education
Master of Business Administration (MBA) - Marketing
Florida A&M University
Tallahassee, FL12.2021
Bachelor of Business Administration (BBA) - Marketing
Benedict College
Columbia, SC05.2019
Skills
- Basic Website Design
- Mondaycom
- Email Campaigns
- Digital Asset Design
- SEO Basics
- Microsoft Office
- Multi-step campaign execution
- Stakeholder Collaboration
- Cross-Functional Team Leadership
- Promotional Strategy
- Program Logistics
Work Preference
Work Type
Full TimeLocation Preference
RemoteHybridTimeline
Marketing Campaign Manager
Crystal White Foundation
08.2023 - Current
Creative Marketing Consultant
Morrow High School
05.2023 - 12.2024
Marketing Research Interviewer
Oppenheim Research Group
06.2021 - 02.2022
Brand Partnerships & Ambassador Roles
TMF Merch • CATO • MOMLETE • Showcase Apparel
02.2021 - Current
Debt Specialist I
TD Bank
05.2019 - 05.2021
Master of Business Administration (MBA) - Marketing
Florida A&M University
Bachelor of Business Administration (BBA) - Marketing
Benedict College