Erika DiCocco
Bel Air,MD
Summary
Proven leader with a track record of enhancing profitability and brand visibility at Crabby Axe, LLC through expert social media management and critical thinking. Excelled in fostering vendor relationships and teamwork, significantly increasing customer loyalty and engagement. Skilled in Adobe Creative Suite and cultivating positive work environments, consistently achieving and surpassing sales targets. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
9
9
years of professional experience
1
1
Certification
Work History
General Manager
Crabby Axe, LLC
2019.06 - Current
- Helped to create the company brand
- Create branded collateral materials, customer events, and promotional strategies.
- Develop creative design for print materials, brochures, banners, signs, and email blasts.
- Design website and keep it up to date with all current events and policies.
- Create new designs for merchandise to be sold online and in-store.
- Create engaging social media graphics that drive user engagement and increase online visibility.
- Manage multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
- Manage a diverse team of professionals, while fostering a positive work environment and high employee satisfaction.
Social Media Manager
Mustang Eventing
2023.07 - Current
- Increase customer engagement through social media.
- Manage multiple social media platforms, ensuring a consistent voice and message.
- Boost engagement rates with the creation of compelling and visually appealing content.
- Optimize posting schedules based on platform-specific analytics to maximize content visibility.
- Manage daily barn operations, ensuring efficient workflow and optimal use of resources.
- Enhance overall facility cleanliness
- Monitored overall health and well-being of 15 horses, paying attention to signs of concern.
- Coordinated scheduling for veterinary visits, farrier appointments, and other essential services to maintain equine health and wellbeing.
Marketing Manager and Sales Associate
Saxons Diamond Centers
2015.03 - 2019.06
- Identify current [jewelry] market trends to help identify new opportunities and adjust our marketing plans accordingly for maximum effectiveness
- Implemented data-driven marketing strategies white utilizing analytics tools to track campaign success and refine strategies as needed.
- Worked with our marketing companies graphic designers and writers to establish theme and tone for all campaigns.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed daily social media posts to enhance audience engagement and showcase daily activities in a locally owned business
- Managed budgets, allocating funds strategically towards campaigns that would afford us the largest return in our marketing investment.
- Worked with multiple vendors to design and create the perfect jewelry boxes, pouches, and bags that stayed true to our brand while showcasing the piece that was inside.
- Continuously improved my personal sales techniques through regular participation in industry workshops, professional development courses, and class certifications.
Key Holder and Sales Associate
Lilly Pulitzer
2018.03 - 2018.11
- Oversaw store operations by counting cash drawers, reviewing equipment management, and supervising staff as well as streamlined both opening and closing procedures.
- Managed store personnel by delegating tasks and supervising daily operations.
- Inspected stocks to identify shortages, replenish supply and maintain consistent inventory.
- Increased store sales by creating visually appealing merchandise displays and product placements.
- Engaged with customers to build rapport and promote long-term loyalty for increased sales.
- Handled difficult situations calmly under pressure resolving conflicts between both customers and staff in a professional manner.
- Swept and mopped floor, wiped windows and fixtures after closing to maintain organized and tidy store.
Education
Bachelor of Science - Business Administration And Management
Stevenson University
Stevenson, MD05.2018
High School Diploma -
North Harford High School
Pylesville, MD05.2014
Skills
- Social Media Management
- Critical Thinking
- Adobe Creative Suite
- Microsoft Office Suite
- Problem-Solving
- Attention to Detail
- Networking and relationship building
- Time Management
- Verbal and written communication
- Administrative Skills
- Vendor relationships
- Customer Relationship Management
- Teamwork and Collaboration
- Excellent Communication
- Computer Skills
- Flexible Schedule
Certification
- GIA Certified Diamond Specialist, Saxons Diamond Centers - 2016
- GIA Certified Gemstone Specialist, Saxons Diamond Centers - 2016
Volunteer Work
Member of the fundraising events committee for SARC (Sexual Assault Resource Center) of Harford County
Member of the Chesapeake Professional Women's Network (CPWN) Executive Board
Chair of the CPWN Fashion Show Fundraiser
Timeline
Social Media Manager
Mustang Eventing
2023.07 - Current
General Manager
Crabby Axe, LLC
2019.06 - Current
Key Holder and Sales Associate
Lilly Pulitzer
2018.03 - 2018.11
Marketing Manager and Sales Associate
Saxons Diamond Centers
2015.03 - 2019.06
Bachelor of Science - Business Administration And Management
Stevenson University
High School Diploma -
North Harford High School
- GIA Certified Diamond Specialist, Saxons Diamond Centers - 2016
- GIA Certified Gemstone Specialist, Saxons Diamond Centers - 2016
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