Hi, I’m
Erika Frost
Phoenix,AZ
Summary
Experienced Editorial Project Manager with a proven track record in content strategy, project management, and team collaboration. Adept at optimizing content for accuracy, clarity, and SEO best practices. Demonstrated ability to oversee the entire editorial process, from planning to publication, while ensuring alignment with brand voice and quality standards.
Overview
19
years of professional experience
4
Certification
Work History
Casago
Editorial Project Manager
02.2023 - 05.2024
Job overview
- Oversaw the end-to-end process of editorial content creation, including planning, scheduling, assigning tasks, and tracking progress to ensure timely delivery
- Collaborated with the marketing team to develop and execute a robust content strategy that supports brand objectives and enhances online presence
- Edited, proofread, and optimized content for accuracy, clarity, style, and SEO best practices
- Ensured all content aligned with brand voice and quality standards
- Coordinated with writers, designers, photographers, and other stakeholders to produce engaging and visually compelling content
- Monitored and analyzed content performance metrics, providing insights and recommendations to improve future projects
- Managed relationships with external vendors, freelancers, and agencies to ensure seamless integration and high-quality output
- Maintained an editorial calendar to ensure consistent and timely publication of content across various platforms
- Ensured all content complied with legal standards, copyright laws, and industry best practices.
- Recruited and oversaw personnel to achieve performance and quality targets.
- Verified quality of deliverables and conformance to specifications before submitting to clients.
SimplePractice
Jr/Managing Editor
04.2020 - 11.2022
Job overview
- Spearheaded a complete content audit involving customer profile and FAQ updates that drove web traffic up by 73% within four quarters
- Crafted newsletter content that produced three times the leads for key customers; oversaw all freelance writers, designated assignments, and monitored contracts
- Created high-value organic SEO content that cultivated natural lead generation and compiled crucial blog resources
- Comprehended and leveraged metrics to maximize growth across all platforms; planned and executed trending content and related features on a leading local website, multiple mobile applications, and emerging digital media platforms
- Led collaboration and training across several teams including producers, reporters, photographers, marketers, and content creators; ensured team members reached objectives.
SimplePractice
Product Specialist
Job overview
- Delivered technical email support for customers, providing swift product issue resolution; orchestrated new customer onboarding and hosted effective 'How To' live webinars to develop valuable clients
- Facilitated and informed existing customers regarding product updates and billing, and offered swift resolutions regarding any pressing concerns, leading to a recurring NPS average of 94% or higher
- Participated in all aspects of the product lifecycle and managed multiple marketing activities; devised and implemented new pricing strategies and collected and analyzed customer feedback.
Aveda Experience Center
Associate Key Holder/Cosmetologist
02.2018 - 04.2020
Job overview
- Recognized for top sales performance with consistent quarterly achievements, demonstrating a dedicated and modeled work ethic based in company values
- Launched and hosted several innovative wellness events that fostered a 15% daily sales increase; delivered outstanding customer service and extensive care
- Organized and educated teammates on new product launches, ensuring teams operated efficiently and in accordance with protocol
- Maintained up-to-date knowledge of company policies regarding payments, returns, and exchanges; cross-trained and provided back-up for other customer service representatives
- Constructed and organized an outstanding customer experience for clientele; achieved daily and weekly individual sales objectives and KPIs.
RMS Queen Mary
Freelance Creator/Public Relations
02.2005 - 11.2013
Job overview
- Formulated and pioneered a nighttime attraction program that generated $2M+ in sales in under a year; advised all media and PR requests for paranormal investigations, leading to multiple TV appearances and a long-standing contract with the ship
- Supported the team's content creation efforts in routine planning meetings, brainstorms, and pre-production meetings by bringing energy, enthusiasm, ideas, and solutions
- Assembled effective stories through editing and animating video footage and re-using existing source material; devised and executed public relations campaigns for diverse industry clients, including creating marketing strategies, writing press releases and stories, and pitching ideas.
Certification
- Content Marketing Certification, Ana Marketing, 2022
- Social Media Marketing Certification, Ana Marketing, 2022
- Aveda Institute Los Angeles, Cosmetologist, Licensed
Technical Proficiencies
MS Office, G-Suite, Asana, Notion, Contentful, WordPress, SquareSpace, Zendesk, Periscope, Google Analytics, SEMrush, Slack, Zoom, DocuSign
Hobbies and Interests
Creative Writing, Yin Yoga, Meditation, Ballroom Dancing, Hiking, Paddle Boarding
Volunteer Experience
- Hospice (Certified End of Life Doula)
- You Matter Campaign-A Homeless Outreach Initiative
Timeline
Editorial Project Manager
Casago
02.2023 - 05.2024
Jr/Managing Editor
SimplePractice
04.2020 - 11.2022
Associate Key Holder/Cosmetologist
Aveda Experience Center
02.2018 - 04.2020
Freelance Creator/Public Relations
RMS Queen Mary
02.2005 - 11.2013
Product Specialist
SimplePractice
Similar Profiles
Jorge Luis Luevano ChariaJorge Luis Luevano Charia
Receptionist at CasaGoReceptionist at CasaGo
Ava MasliukAva Masliuk
Office Manager at Casago Myrtle BeachOffice Manager at Casago Myrtle Beach
JESSICA BOEHMERJESSICA BOEHMER
Power of Attorney at Private CaretakerPower of Attorney at Private Caretaker
Nicole LeeNicole Lee
Commercial Photographer & Recipe Developer at Self (Hey Dear LLC)Commercial Photographer & Recipe Developer at Self (Hey Dear LLC)
Heather McEntireHeather McEntire
Director of Customer Engagement Strategy at Wrap TechnologiesDirector of Customer Engagement Strategy at Wrap Technologies