Erika Gritzmacher
Citrus Heights,CA
Summary
Being a veteran of the adult beverage industry for 17 years has been an exciting path. I started as the Beverage Lead at Cost Plus and have enjoyed the industry ever since. Over the years different positions have given me a well-rounded perspective of the industry and multi-avenues. Being the Key Account Specialist at Oak Ridge Winery gave me the opportunity to gain perspective outside of Northern California. while leadership at Breakthru Beverage has taught me how powerful a distributorship can be for brand building. The trifecta of being a department manager, distributor and supplier in my career has given me an advantage in the sales industry to understand each tier’s point of view within the business.
Overview
17
17
years of professional experience
Work History
Sales Manager
Breakthru Beverage
03.2016 - Current
- Managed team of 25 Sales reps (Sacramento 9, Valley 4, North Bay 5), 2 Regional Managers, 5 Merchandisers
- Responsible for setting monthly Area North goals for focus brands and motivating team to drive results
- Planned and executed division wide General Sales Meetings (60+ people) on and off site
- Trained and developed managers, sales reps and merchandisers
- Strategized monthly business plans between 3 territories (North Bay, Sacramento, and Valley) to evenly distribute time in all three geographies
- Coordinated supplier market visits
- Built and maintained district manager relationships with key chain accounts (Safeway, Total Wine, Raley’s)
- Created sales presentations to use in the field and during sales pitches
- Coordinated scheduling with temporary merchandising agencies to ensure coverage of open territories.
- Responsible for analyzing yearly individual performances and identifying strengths and growth.
Regional Manager
Wine Warehouse
04.2014 - 01.2016
- Managed two teams (Sacramento & Valley)
- Set monthly goals for individual reps
- Trained and developed sales team, new and veterans
- Set schedules for merchandisers
- Ensured supplier programs were executed in the field
- Prepared market for supplier visits
- Analyzed strengths and opportunities for reps and created plans to stabilize performances.
Key Account Specialist
Oakridge Winery
09.2013 - 04.2014
- Responsibilities as Key Account specialist include managing on and off premise account in Northern California, including National Chain accounts
- Managed distributors in the field, executing programs and distribution was in accounts
- Worked with distributors to build stronger relationships with accounts and helped overcome objections in the field
- Worked with grocery chains corporate offices to ensure pricing is correct and items are authorized for stores to receive
- Kept track of daily stores surveyed, and reported our weekly progress in market, including pricing, displays, and out of stock issues
- Created marketing strategies to implement in the field to increase sales
- Coordinated events to help promote Oakridge such as sponsorships, tasting competitions, and involvement in community organizations
- Helped launch new distributors in other states that have acquired our portfolio, including presenting background of the winery and our wines, pricing standards and expectations as a supplier in the market.
Sales Rep
Young’s Market Company
05.2006 - 04.2012
- Responsible for ordering, merchandising and inventory control in 40 accounts with heavy emphasis on National Chain accounts
- Compiled invoices and collected payments to ensure each account was always in proper financial standing
- Tailored sales presentations to individual accounts in order to execute programming as well as take advantage of regional opportunities
- Achieved 100% goal attainment for selling choice programs in Walmart accounts for fiscal 2011
- Increased overall dollar volume 22% and cases shipped 14% over the course of two years by utilizing thorough planning, successful relationships and influential selling
- Presented and gained distributions on additional non schematic products to accounts, increasing shelf presence, store variety and profit.
Education
Associate of Arts - Liberal Arts And General Studies
American River College
Sacramento, CASkills
- Relationship Builder
- Experienced Sales
- Leadership Development
- Public Presenter
- Timeline Oriented
- Budgeting Resources
- Creative
- Accountable
Timeline
Sales Manager
Breakthru Beverage
03.2016 - Current
Regional Manager
Wine Warehouse
04.2014 - 01.2016
Key Account Specialist
Oakridge Winery
09.2013 - 04.2014
Sales Rep
Young’s Market Company
05.2006 - 04.2012
Associate of Arts - Liberal Arts And General Studies
American River College
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