Erika Hoeft
Chicago,IL
Summary
Engaging, collaborative and creative senior public relations professional with demonstrated expertise in the non-profit health association sector and corporate communications, working with business-to-business organizations. Strong media, crisis, C-suite communications and media coaching and training experience, with a Bachelor of Arts in Communications from Michigan State University.
Seeking a job in the Detroit, Michigan area.
Overview
23
23
years of professional experience
Work History
Communications Manager
American Dental Association
Chicago, IL
07.2020 - Current
- Owner of media relations inbox and media standard operating document, responding to three to four national, trade and consumer inquiries per day on average, and more than 250 to-date.
- Work alongside Practice, Science Research Institute and Health Policy Institute and other Divisions to promote key research, grants and data. ADA's peer reviewed Journal, Journal of the American Dental Association, published a COVID-19 infection rate paper that I shared with key audiences, resulting in a media reach of 375 million. Additionally, in leveraging Health Policy Institute data on teeth grinding and the pandemic, I was able to glean a reach of 100 million, including placements on CNBC.com, Fortune, Today.com, Popular Science, among others.
- Coordinated and developed materials for a virtual media refresher session for five spokespeople, including five to seven one-off sessions for subject matter experts.
- specific media topic.
Public Relations Director
American Academy Of Pediatric Dentistry
Chicago, IL
06.2017 - 03.2020
- Landed marquee earned placements including, The New York Times, The Hill, NPR, Shape Magazine, Family Circle Magazine, WGN 9 Chicago, ABC 7 Chicago and many others.
- Supervised Weber Shandwick, our public relations agency, to execute live satellite and Internet
media press tours, Twitter Q&A's, earned media placements and launched national, macro and micro social media influencer programs. - Oversaw 170-person national spokesperson program, creating components and presenting an annual media training session for 10 to 12 members. Program feedback resulted in West Coast District to lead a dedicated training session with my oversight.
- Collaborated with Weber Shandwick to plan and execute national, regional and local earned media interviews with organizationleadership. Efforts resulted in more than 48 million impressions across 2,334
Public Relations Senior Manager
American Academy Of Pediatric Dentistry
Chicago, IL
06.2012 - 06.2017
- Supervised and led a 12 PR agency RFP, working with the Board to identify and select a partner.
- Directed and oversaw $300,000 to $3 million dollar public relations budget with Weber Shandwick over seven years under my leadership.
- Launched "Mouth Monsters," a campaign geared toward parents and caregivers to reinforce how the Academy is "The Big Authority on Little Teeth." Based on campaign, AAPD's Facebook community grew 473% (from 6,343 to 36,319 followers) in just five months. Served as lead point person on the Advertising Council's 2min2x.org campaign, the first one dedicated to children's oral health. The campaign was covered and celebrated by media outlets throughout the country, resulting in more than $33 million in donated free advertising time and space. Since the launch, more than 1.3 million unique visitors checked out the campaign website.
- Led creative PR campaigns winning prestigious awards, including Golden Trumpet Awards from the Publicity Club of Chicago, as well as the Public Relations Society of America's 2015 and 2016 Silver Anvil
Freelancer
Vitis Public Relations
Birmingham, U.K.
09.2009 - 05.2010
- Directed and managed media relations campaigns for U.K. business-to-business clients who sought U.S. media coverage.
Vice President
Healy & Schulte
Chicago, IL
03.2008 - 04.2009
- Led internal research process to launch www.KnowYourTeeth.com, a site to position the Academy of General Dentistry as the leading
source for “all things dental.” The 2009 launch garnered 26.7 million media impressions. - Managed and oversaw PR programs for the Academy of General Dentistry, Sherman & Howard, Selected Independent Funeral Homes, Paradise 4 Paws and Lakeshore Athletic Clubs.
- Coordinated broadcast interviews including "Good Day Chicago" on FOX 32 Chicago, "Art Norman’s Chicago" on NBC Chicago and "Around Town" on WGN 9 Chicago.
Account Director
Dickinson Group, LLC
Chicago, IL
07.2007 - 12.2007
- Developed, managed and implemented marketing and public relations programs for clients in the commercial and residential real estate and non-profit industries.
- Oversaw and led business portfolio of 12 accounts responsible for overall profitability, management and
professional development of four-person account team. - Supported the agency president in new business activities.
Vice President
Ruder Finn
Chicago, IL
10.1999 - 04.2007
- Expanded practice area locally to double current annual client billings, as well as partnered with other Ruder Finn offices to grow the company's profile and client roster, winning both national international business.
- Led clients through messaging/positioning and
corporate re-branding sessions. - Managed professional development of team members.
- Worked collaboratively with the Ruder Finn New York City office on Teradata to execute a media relations program that met and exceeded clearly defined quarterly goals.
- Oversaw nearly $500,000 per year in client billings.
- Communicated Adaytum messaging/positioning with industry analysts and achieved significant media placements that resulted in Cognos’ $160 million acquisition of the company.
- Elevated positioning of Structural Dynamic Research Corporation via customer stories with Ford, Lockheed Martin and others that resulted in its nearly $1 billion acquisition by EDS.
- Played key role in the growth and development of Ruder Finn Chicago’s technology practice that resulted in an impressive streak of client wins spanning the enterprise software sector.
- Hired as Senior Account Executive in October 1999; promoted to Account supervisor in 2000, and again in 2003 to Management Supervisor.
Supervisor.
Account Executive
Eiler Communications
Ann Arbor , MI
09.1995 - 09.1999
- Created and implemented publication relations and marketing programs for technology accounts in the finance, manufacturing, consumer goods, retail and data warehousing industries.
- Hired in 1995 as Account Coordinator, was promoted to Assistant Account Executive in less than a year.
Education
Bachelor of Arts - Communications
Michigan State University
East Lansing, MISkills
- Strategic Communications
- Public and Media Relations
- Content Strategy and Development
- MS Office
- Team Member Development
- Internal and External Communications
- Analytical and Critical Thinking
- Writing and Editing
- AP Style
- Implementing PESO approach
Timeline
Communications Manager
American Dental Association
07.2020 - Current
Public Relations Director
American Academy Of Pediatric Dentistry
06.2017 - 03.2020
Public Relations Senior Manager
American Academy Of Pediatric Dentistry
06.2012 - 06.2017
Freelancer
Vitis Public Relations
09.2009 - 05.2010
Vice President
Healy & Schulte
03.2008 - 04.2009
Account Director
Dickinson Group, LLC
07.2007 - 12.2007
Vice President
Ruder Finn
10.1999 - 04.2007
Account Executive
Eiler Communications
09.1995 - 09.1999
Bachelor of Arts - Communications
Michigan State University
Similar Profiles
Amanda MinasolaAmanda Minasola
Test Administrative Associate at American Dental AssociationTest Administrative Associate at American Dental Association
Mark RayMark Ray
Member Service Advisor (Temporary) at American Dental AssociationMember Service Advisor (Temporary) at American Dental Association
Kate DavidoskiKate Davidoski
Senior Manager, Department & Program Administration at American Dental AssociationSenior Manager, Department & Program Administration at American Dental Association
Maria Lourdes CruzMaria Lourdes Cruz
Certified Pharmacy Technician at CVS CaremarkCertified Pharmacy Technician at CVS Caremark
SPURTHI PATNAMSPURTHI PATNAM
Data Analyst at Affinity Solutions, Inc.Data Analyst at Affinity Solutions, Inc.