Erika Howland

• Manages strategic and tactical execution of services across agency disciplines, encompassing creative development and integrated campaigns.
• Facilitates the achievement of long-term strategic plans, benchmarks, and key objectives within established timelines and budgets.
• Generates growth by making proactive recommendations and implementing tailored account strategies.
• Develops strategic recommendations based on deep understanding of client's business objectives.

Accomplishment Highlights:

• Assisted with the growth of a large-scale dental client, which resulted in an incremental scope of work and a 26% increase in agency revenue.
• Led numerous business development initiatives and pitches, generating over $700,000 in new agency revenue awarded in 2024.
• Collaborated with digital marketing professionals to strategize, execute, and analyze data for a major $15 million multi-channel retail campaign.

• Maintained oversight of client organizational dynamics to ensure healthy working relationships.
• Engaged clients in both strategic and tactical planning to align with marketing objectives and financial constraints.
• Leveraged traditional and digital marketing techniques to synchronize strategies across multiple channels.

• Provided client management, project oversight, and copywriting services for multiple campaigns.

Accomplishment Highlights:

• Managed development of unique creative projects spanning TV, radio, digital platforms and print media for different service lines within UPMC - a nationally ranked and world-renowned health care system.
• Played a key role in the launch of re-branding initiatives for multiple non-profit organizations across the region, enhancing market presence.

• Forged partnerships with external sources to gain exclusive access to information and resources.
• Crafted engaging stories, articles, and newsletters for publication.
• Performed extensive research to verify published content's accuracy and credibility.

• Assisted district leaders in formulating and sharing critical messages effectively.
• Coordinated with district television studio, print shop, Webmaster and Office of School Advancement to optimize communication tools.
• Cultivated relationships with community leaders, organizations, and news media.

Accomplishment Highlights:

• Introduced strategic initiatives improving visibility into the allocation of an $86 million annual budget.
• Revitalized online presence for the district across various social media channels.
• Enhanced taxpayer engagement by designing quarterly magazine content showcasing district goals and initiatives.

• Supported collaborative efforts to manage and promote the city's grant focused on eliminating residential lead poisoning.
• Ensured compliance and effective utilization of Community Development Block Grant, HOME, and Emergency Shelter funding.
• Authored and managed grants for state and federal programs focused on neighborhood stabilization.

Accomplishment Highlights:

• Facilitated the launch of a community-focused certification program aimed at securing more than 100 jobs for local residents in professional painting roles.
• Wrote and produced episodes for Erie Speaks, enhancing communication channels between the Mayor's office and residents.
• Revamped the Mayor's Roundtable on Disabilities to enhance collaboration with the disabled community.

• Organized and scheduled daily news content to ensure timely broadcast.
• Developed story ideas, wrote scripts, and conducted interviews for newscast segments.
• Scheduled interviews with guests and assigned stories to news reporters to optimize coverage and meet deadlines.