Erika Kennedy
Tampa,FL
Summary
Results-driven social media manager with a proven track record in sales and leadership. Blending creative strategy with sharp business acumen, consistently driving campaigns that convert and leading teams that thrive. Confident, resourceful, and relentless in delivering top-tier results, expertise lies in turning brand visions into reality and consistently exceeding targets.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Founder
Social Hearth Media
02.2024 - Current
- Generated content ideas to engage target audiences and increase followers
- Developing email campaigns
- Cultivated strong corporate image and identity with clear branding.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.
- Oversaw implementation of editing, color correction and other post-production processes.
- Directed content shoots
- Video editing
- Graphic creation
Creative Director
Top of The Town Marketing
11.2024 - 03.2025
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Developed strategic communication and marketing plans.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Created creative briefs and timeline to manage creative process from concept to completion.
- Monitored industry trends to keep creative materials fresh and engaging.
- Spearheaded rebranding campaign to meet and exceed quarterly sales goals.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Mentored and trained junior designers to help enhance skills and capabilities.
- Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.
- Video & Graphic creation and editing
Sales Manager
Honey Birdette
01.2022 - 01.2024
- Promoted products and services through paid advertisements on several networks
- Planned and executed social media vision, driving brand discovery and customer engagement
- Researched potential partners for cross-promotional initiatives
- Maintained social media calendar, supporting brand identity while tapping into seasonal moments and appropriate trends
- Developed social media strategy by measuring and reporting on KPIs
- Set regular social media benchmarks and goals using platform analytics to monitor progress of campaigns
- Established and maintained relationships with influencers to boost brand awareness
- Conducted competitive analysis of other companies' social presence in order to stay ahead of the curve
- Identified ways to improve efficiency in operations and implemented process changes
- Responded quickly to meet customer needs and resolve problems
AGM
Zadig & Voltaire
04.2020 - 01.2022
- Developed sales team through motivation, counseling and product knowledge education
- Implemented customer loyalty programs to increase customer retention
- Analyzed sales data to identify trends and make recommendations for improvement
- Created reports on performance metrics including revenue, profit margins, and conversion rates
- Monitored customer preferences to determine focus of sales efforts
- Managed Social Media pages and social community engagement
- Event planning
- Managed Client Retention
Education
Associate in Arts (A.A.) - Forensic Psychology
KVCC
Kalamazoo, MI01.2019
Skills
- Project Coordination
- Marketing and Advertising
- Analytics reporting
- Email & SMS Marketing
- Paid Advertising
- Multi-platform management
- Community Building
- Trend analysis
- Audience Engagement
- Creative Direction
- Content Strategy & Creation
- Copywriting & Editing
- Video editing
Certification
Marketing Accelerator Program, Lucy Vincent
Languages
English
Native or Bilingual
Timeline
Creative Director
Top of The Town Marketing
11.2024 - 03.2025
Founder
Social Hearth Media
02.2024 - Current
Sales Manager
Honey Birdette
01.2022 - 01.2024
AGM
Zadig & Voltaire
04.2020 - 01.2022
Associate in Arts (A.A.) - Forensic Psychology
KVCC
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