Splash, Salesforce, Asana, Cvent, iCapture and Gotowebinars
Erika Koneczny
Senior Event Manager
Remote- DC Metro Area,VA
Summary
Dynamic Event Professional with expertise in global B2B SaaS event strategy, budget management, and cross-functional collaboration. Skilled in driving enterprise-level initiatives, enhancing brand visibility, and optimizing event ROI.
Overview
10
10
years of professional experience
Work History
Sr. Event Manager
Adjust Inc., AppLovin (APP)
07.2019 - 11.2024
- Spearheaded the strategy, planning, and execution of 30+ high-profile North American events annually, including industry conferences (MAU Vegas, GDC, APS, AGS), VIP events, webinars, and user conferences.
- Led end-to-end event logistics, including vendor management, sponsorship negotiations, venue coordination, and post-event analysis, ensuring flawless execution across multiple time zones and locations.
- Managed and optimized event budgets exceeding $1M, driving ROI, lead generation, and brand visibility, while achieving significant cost savings through strategic negotiations, partnerships and vendor optimization.
- Worked closely with Sales, Partnerships, and Product teams to align event strategies with business objectives, resulting in a 25% increase in qualified leads and MQLs year-over-year.
- Designed and executed creative event experiences and activations, including custom exhibit booths, swag, and food & beverage offerings, enhancing attendee engagement and brand impact.
Sr. Meeting & Event Manager
Cvent (CVT)
04.2015 - 03.2019
Education
Bachelor of Science -
Radford University
Virginia 05.2001 -
Skills
- Global Cross-Functional Collaboration
- Budget & Event Roadmap Management
- Enterprise Event Strategy
- Brand & Sponsor Collaboration
- Confident and Effective C-Suite Collaboration
- Client and Attendee Facing
- Experienced Remote Employee
- Industry Veteran
Software
Timeline
Sr. Event Manager
Adjust Inc., AppLovin (APP)
07.2019 - 11.2024
Sr. Meeting & Event Manager
Cvent (CVT)
04.2015 - 03.2019
Bachelor of Science -
Radford University
05.2001 -
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