Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Websites
Accomplishments
Timeline
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Erika LaRock

Erika LaRock

Naples

Summary

Dynamic marketing and event professional with a proven track record at Forever Young Sports Cards. Expert in cocktail design and inventory management, I excel in enhancing customer experiences and driving engagement. Recognized for implementing successful marketing strategies and delivering exceptional service, I thrive in fast-paced environments while ensuring regulatory compliance.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Bartender

Wicker Park Golf Course
Highland
06.2024 - Current
  • Managed bar area, cocktail design and menu and handled inventory, regulation compliance, and customer relationships.
  • Balanced daily registers and generated sales reports for management.
  • Greeted customers and provided excellent customer service.

Boutique Owner

The Retro Rose
Valparaiso
12.2020 - Current
  • Operated sewing machines, sergers, and other equipment to assemble garments.
  • Customized standardized pieces to meet individual customer demands.
  • Developed designs for garments based on customer needs.
  • Managed inventory and supplies to ensure materials were available when needed.
  • Managed social media accounts, growing audience engagement.
  • Created engaging content for social media platforms.
  • Created visual concepts using computer software to communicate ideas that inspire, inform, or captivate consumers.

Marketing Coordinator

Forever Young Sports Cards
Crown Point
01.2023 - 05.2025
  • Developed and implemented marketing strategies to increase customer base and revenue.
  • Organized events such as conferences, trade shows, seminars, and webinars.
  • Represented company at conferences, trade shows and customer locations, answering questions about corporate products and services.
  • Negotiated media deals with vendors and suppliers.
  • Developed engaging social media posts across multiple platforms.
  • Developed content for website and social media platforms.

Event Coordinator

Villa Caesar
Schererville
08.2017 - 12.2020
  • Tracked and reported on key metrics post-event, including attendance, revenue, and participant feedback, to assess success and areas for improvement.
  • Implemented sustainability practices in event planning and execution, reducing environmental impact.
  • Arranged security, printing and supply vendors to meet unique requirements of each event.
  • Developed engaging content for event websites and social media channels, increasing online visibility and participation.
  • Provided on-site support during the day of the event including problem solving if necessary.
  • Organized vendor contracts, negotiated fees, and ensured compliance with all regulations.
  • Conducted pre-event site visits, assessing venue suitability and identifying potential logistical challenges.

Education

Bachelor of Arts - Communications

Purdue University
West Lafayette, IN
05-2011

Bachelor of Arts - Organizational Leadership

Purdue University
West Lafayette, IN
05-2011

Skills

  • Cocktail design
  • Inventory management
  • Point of sale systems
  • Service excellence
  • Sales reporting
  • Regulatory compliance

Affiliations

  • Makeup Artistry
  • Homemade skin care

Certification

  • Bartending Licenses
  • Makeup Artistry Licenses

Accomplishments

  • Phi Mu Sorority at Purdue University: Social Event Chairman and Philanthropy
    Committee, Executive Board Member, Recruitment Chairman, Public Relations Committee, Philanthropy, Purdue University Liberal Arts Club Member

Timeline

Bartender

Wicker Park Golf Course
06.2024 - Current

Marketing Coordinator

Forever Young Sports Cards
01.2023 - 05.2025

Boutique Owner

The Retro Rose
12.2020 - Current

Event Coordinator

Villa Caesar
08.2017 - 12.2020

Bachelor of Arts - Communications

Purdue University

Bachelor of Arts - Organizational Leadership

Purdue University

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