ERIKA R. HANES
Communications, Copywriting & Marketing Specialist
Summary
Content professional skilled in crafting persuasive and engaging content across various platforms. Proven success in producing impactful written materials that align with brand strategies and resonate with target audiences. Highly collaborative, known for adaptability and commitment to delivering results, with expertise in SEO and content management systems.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work History
Content Writer, Internal & Outreach Comms.
CU Boulder
10.2022 - 12.2024
- Spearheaded a comprehensive refresh of the internal communications strategy to align with the Advancement division's mission.
- Developed the Vice Chancellor's thought leadership program, optimizing content for engagement.
- Created tailored strategies that enhanced organizational visibility, achieving a 25% increase in employee engagement with division communications.
Manager, Internal & Digital Comms.
Havas Media Group
01.2022 - 05.2022
- Created growth-driven social media strategies that enhanced agency reputation and drove stakeholder engagement.
- Managed paid media campaigns to maximize awareness of 'The Meaningful Media' podcast.
Senior Associate, Internal Comms.
Huron Consulting Group
05.2021 - 01.2022
- Directed corporate communication plans, producing high-impact internal and external content while researching and implementing innovative methodologies for streamlined communication processes.
- Designed and executed interactive communication initiatives, fostering stronger workplace collaboration and alignment with business objectives.
Writer & Strategist: Healthcare
Huron Consulting Group
01.2019 - 05.2021
- Conducted strategic mapping of content to audience journeys and created dozens of thought leadership assets that elevated brand positioning and relevance in competitive markets.
- Developed compelling organization-centered storytelling strategies that simplified complex healthcare topics, leading to increased audience engagement and trust.
PR & Social Media Analyst
Huron Consulting Group
08.2016 - 01.2019
- Increased social media engagement by expanding presence and delivering targeted campaigns, contributing to a $160M+ revenue boost through account-based marketing.
- Spearheaded campaigns that expanded follower bases by 5,000+ and increased engagement across diverse platforms.
Education
Master of Arts - PR & Advertising
DePaul University
Chicago, IL 01.2015 - 12.2016
Bachelor of Arts - International Relations
The Ohio State University
Columbus, OH 09.2006 - 06.2010
Skills
- Analytical insights
- Brand narrative development
- Content marketing
- Creative writing
- Data-driven insights and reporting
- Digital media strategy
- Editing and proofreading
- Effective audience engagement
- Interdepartmental teamwork
- Social media strategy
- Targeted communication
- Thought leadership
Websites
Certification
Lean Six Sigma, Green Belt, Pyzdek Institute
Timeline
Content Writer, Internal & Outreach Comms.
CU Boulder
10.2022 - 12.2024
Manager, Internal & Digital Comms.
Havas Media Group
01.2022 - 05.2022
Senior Associate, Internal Comms.
Huron Consulting Group
05.2021 - 01.2022
Lean Six Sigma, Green Belt, Pyzdek Institute
06-2019
Writer & Strategist: Healthcare
Huron Consulting Group
01.2019 - 05.2021
PR & Social Media Analyst
Huron Consulting Group
08.2016 - 01.2019
Master of Arts - PR & Advertising
DePaul University
01.2015 - 12.2016
Bachelor of Arts - International Relations
The Ohio State University
09.2006 - 06.2010
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