Erika Ross
HEAD OF MARKETING | DIGITAL STRATEGY LEADER
Lehi
Summary
Innovative, data-driven marketing leader with 15+ years of experience driving growth for digital-first brands and agencies. Proven success scaling performance marketing programs, leading cross-functional teams, and executing strategies across SEO, SEM, paid media, and lead generation. Adept at brand development, marketing-as-a-service execution, and client lifecycle optimization across beauty, retail, and lead generation sectors. Passionate about consumer-led experiences and team empowerment.
Overview
9
9
years of professional experience
Work History
Marketing Director
Media Optimizers
09.2024 - Current
- Developed digital strategies for multi-location retail lead generation, driving measurable growth across paid and organic channels.
- Created and executed ad content strategy, persona-based targeting, funnel builds, and landing page optimizations.
- Designed and implemented integrated lead magnet, SMS, webinar, and email marketing strategies to boost conversion and nurture leads.
- Owned reporting cadence and performance communication directly with stakeholders.
Associate VP, Client Services
NP Digital
02.2022 - 08.2024
- Directed strategy and execution for high-impact client portfolios, leading department KPIs and client SLAs across beauty, wellness, and retail verticals.
- Oversaw a team of Group Account Directors and senior strategists; implemented team development programs and 1:1 coaching frameworks.
- Collaborated with executive leadership to align operations with revenue growth, retention, and innovation goals.
- Delivered solutions across performance marketing, client onboarding, and escalation management.
Senior Marketing Director
NP Digital
08.2019 - 02.2022
- Led strategy for premier clients across paid media, content marketing, SEO, and CRO—driving multimillion-dollar growth.
- Managed a team of Senior Account Managers serving high-value clients with complex, multi-channel needs.
- Partnered with internal stakeholders to refine services, grow revenue, and build scalable client engagement processes.
Senior Account Manager – Beauty Division Lead
Oozle Media
12.2016 - 08.2019
- Managed digital campaigns across beauty and aesthetics clients including SEO, SEM, and social advertising.
- Built and led a team of marketers, creatives, and content specialists to optimize client websites and digital outcomes.
- Drove department growth through KPIs, goal setting, and training programs that enhanced team performance.
Skills
- Digital Marketing Strategy
- Brand Positioning & Growth
- Performance Marketing (SEO, SEM, Paid Media)
- Client Services & Retention
- Team Leadership & Mentorship
- Lead Generation & Funnel Optimization
- Strategic Planning & KPIs
- Cross-Functional Collaboration
- Agency & Multi-Client Operations
Websites
Industry Experience
- Beauty & Aesthetics
- Capital Raising
- Jewelry & Clothing
- Retail
- E-commerce
- Health & Wellness
- Agency
- Startups
- SaaS
Timeline
Marketing Director
Media Optimizers
09.2024 - Current
Associate VP, Client Services
NP Digital
02.2022 - 08.2024
Senior Marketing Director
NP Digital
08.2019 - 02.2022
Senior Account Manager – Beauty Division Lead
Oozle Media
12.2016 - 08.2019
Similar Profiles
Sai PrasannaSai Prasanna
Software Quality Analyst at INSORCE OPERATIONAL OPTIMIZERS PRIVATE LIMITEDSoftware Quality Analyst at INSORCE OPERATIONAL OPTIMIZERS PRIVATE LIMITED
Haley BullockHaley Bullock
Parts Delivery Driver at Mechanical OptimizersParts Delivery Driver at Mechanical Optimizers
Patrick SalasPatrick Salas
CIO and Senior Engagements Partner at CORPORATE PROCESS OPTIMIZERS LLC (CPO Solutions)CIO and Senior Engagements Partner at CORPORATE PROCESS OPTIMIZERS LLC (CPO Solutions)
Raynee PajimolaRaynee Pajimola
Vet Technician at Kapaau Veterinary CenterVet Technician at Kapaau Veterinary Center
Noah NielsonNoah Nielson
Medical Assistant at Aspen Family MedicineMedical Assistant at Aspen Family Medicine