Erika Sandoval
Sacramento,California
Summary
Customer-oriented retail leader with extensive experience in retail operations and team leadership, driving sales growth and profitability through effective strategies. Proven expertise in recruiting, training, and managing high-performing teams, fostering an environment that prioritizes customer loyalty and operational excellence. Recognized for analytical problem-solving skills and a strategic approach that enhances store performance while reducing costs. Committed to achieving measurable goals and sustaining revenue growth in a competitive market.
Overview
10
10
years of professional experience
Work History
Interim General Manager
Ulta
Sacramento
12.2024 - Current
- Resolved customer complaints in a timely manner.
- Prepared monthly reports on sales figures, expenses, profits.
- Established customer service standards and monitored staff compliance.
- Conducted daily store operations, including opening and closing procedures and cash handling.
- Developed strategies to maximize sales and profitability.
- Maintained accurate records of employee performance reviews.
- Generated repeat business by responding to customer concerns with friendly and knowledgeable service.
- Enhanced customer satisfaction and store operations through relationship building and daily problem-solving.
- Monitored employee performance and identified performance gaps for corrective action.
- Oversaw inventory management through cycle counts, audits and shrinkage control.
- Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
- Showcased and built visually appealing displays and signs to encourage customers to buy specific products.
- Trained and mentored associates to teach daily tasks and procedures.
- Evaluated store performance and incorporated feedback to implement improvement plans.
- Updated and maintained store signage and displays.
- Oversaw storewide merchandising benchmarks to maintain operational excellence.
- Delegated work to staff, setting priorities and goals.
- Prepared staff work schedules and assigned team members to specific duties.
- Identified potential opportunities for growth within the store and developed plans to capitalize on them.
- Provided leadership during periods of change by communicating effectively with employees about changes in policy or procedure.
- Monitored daily operations and staff performance, providing coaching and guidance when necessary.
- Established budgets for the store's operating expenses such as payroll costs and utilities bills.
- Oversaw recruitment, training, and management of store personnel, including Beauty Advisors and Task Associates.
- Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
- Created weekly schedules for staff members according to business needs.
Experience Manager
Ulta
Sacramento
04.2024 - Current
- Developed and implemented effective strategies for managing client expectations.
- Tracked performance data to guarantee project milestones were met.
- Maintained relationships with key stakeholders, vendors, and customers to ensure a positive experience.
- Engineered specialized strategies to address distinct customer demands, maintaining high-quality standards.
- Composed project progress documentation and communicated insights to management teams.
- Streamlined interdepartmental communication between key business units.
- Led collaborative sessions with cross-functional teams, clients, and external vendors as required.
- Achieved higher-than-expected sales via strategic marketing initiatives.
- Ensured accurate tracking of inventory by working closely with sales teams to resolve item issues.
- Guided junior team members to enhance their skills.
Merchandise Execution Manager
Macy's
09.2022 - 11.2024
- Developed and implemented merchandising strategies to maximize store sales.
- Analyzed sales data to identify trends, opportunities, and areas of improvement.
- Managed the execution of visual merchandising standards across all stores.
- Created weekly and monthly reports on product performance and inventory levels.
- Monitored store compliance with corporate policies and procedures.
- Assisted in the development of seasonal promotional campaigns for new products.
- Conducted regular store visits to monitor product placement and displays.
- Trained staff on proper stocking techniques and customer service protocols.
- Resolved problems related to merchandise availability or quality issues.
- Reviewed monthly financial statements to evaluate profitability of merchandise items.
- Worked closely with vendors to ensure accurate product information was available in-store.
- Inspected shipments upon arrival at warehouse facilities before distributing them to stores.
- Planned special events such as clearance sales or holiday promotions to drive traffic into stores.
- Organized store layouts according to company guidelines while maximizing space utilization.
- Executed multiple projects simultaneously, coordinating and prioritizing tasks.
- Designed floor layouts, product displays and shelving layouts to maximize sales and influence customer purchasing habits.
- Maintained physical inventory of merchandise and implemented systems to monitor costs.
- Placed prices and descriptive signage to enhance displays and promote items.
- Tracked sales trends and recommended adjustments to maximize departmental profitability.
- Coordinated staff schedules and other labor activities to foster seamless delivery of service.
- Developed pricing promotions and markdowns to meet sales and margin targets.
- Set direction for supervisory team and front-line staff to drive consistency of guest experience.
- Evaluated and analyzed product performance to develop optimal improvement strategies.
- Collaborated with cross-functional teams to execute initiatives, driving brand alignment.
- Taught sales staff to properly coordinate clothing racks and counter displays to maximize promotional effectiveness.
- Verified product placements in web scheduler.
- Increased sales by 20% through targeted merchandising plans and stocking of desirable inventory.
- Gathered and analyzed demographic data based on income, average age and sell-through statistics.
- Kept work areas clean, neat and organized for optimal productivity and worker safety.
- Restocked shelves with current merchandise in attractive displays to promote sales.
- Cleaned and organized display cases, shelves and aisles.
- Organized engaging front-facing displays to capture customer interest and drive revenue growth.
- Enhanced store and display appearance utilizing seasonal promotions and trends to drive strategy.
- Created retail displays to highlight particular products and drive sales according to corporate strategy.
- Followed prepared sketches and planograms to arrange consistent shelves, racks and bins across various locations.
- Built effective partner store relationships to improve customer satisfaction.
- Changed or rotated window displays, interior display areas or signage to reflect changes in inventory or promotion.
- Established and maintained proper high-traffic displays, resulting in increased sales.
- Monitored weekly, monthly and quarterly achievement goals.
- Monitored and reordered inventory items to fulfill displays and executed design changes to align with available inventory.
- Restructured merchandising strategy to promote high value and products.
- Consulted with management and advertising teams to plan optimal promotions.
- Developed creative visual merchandising campaigns to focus on selling older inventory.
- Presented updated floor plans and design strategy to store management.
- Conducted regular store visits to ensure compliance with merchandising standards.
- Analyzed market trends and changes in consumer preferences for product selection.
- Prepared detailed reports on the performance of stores within the region.
- Conducted competitive analysis of other retailers' merchandising practices, suggesting improvements where needed.
- Scheduled staff hours at each store according to projected traffic patterns.
Executive Team Leader
Target
Sacramento, CA
11.2023 - 04.2024
- Developed and implemented strategies to improve team performance, morale and engagement.
- Provided coaching and mentoring support to direct reports and other team members.
- Organized regular meetings with the executive team to review progress on projects and initiatives.
- Managed daily operations including budgeting, resource allocation, staffing requirements and project timelines.
- Provided guidance on strategic planning initiatives such as expansion plans or product launches.
- Led cross-functional teams in the development of new products and services from concept through launch.
- Created training programs designed to develop technical skills among team members.
- Monitored business trend forecasts and adjusted budgets and operational plans to maximize growth and opportunities.
- Developed and implemented merchandise strategies to increase sales.
- Analyzed customer preferences and buying trends to determine the optimal product mix for the store.
- Created seasonal and promotional displays to maximize sales and profits.
- Monitored inventory levels by tracking stock movement, conducting regular physical counts, and adjusting forecasts accordingly.
- Managed store personnel in order to meet staffing requirements while staying within budget.
- Maintained effective communication with vendors regarding new products, marketing campaigns, discounts and promotions.
- Ensured that all merchandise was properly labeled according to company policy.
- Coordinated staff schedules and other labor activities to foster seamless delivery of service.
- Designed floor layouts, product displays and shelving layouts to maximize sales and influence customer purchasing habits.
- Maintained physical inventory of merchandise and implemented systems to monitor costs.
- Placed prices and descriptive signage to enhance displays and promote items.
- Executed multiple projects simultaneously, coordinating and prioritizing tasks.
Customer Sales and Experience Manager
Macy's
09.2021 - 09.2022
- Monitored performance metrics to ensure successful completion of projects.
- Collaborated with team members to identify areas of improvement in the customer experience.
- Analyzed customer feedback and created action plans to address issues identified.
- Created training materials and conducted workshops for new employees on best practices for customer service.
- Provided guidance and support to team members regarding customer service processes and procedures.
- Designed customized solutions to meet individual customer needs while delivering quality results.
- Drafted reports outlining project progress and presented findings to senior management teams.
- Surpassed sales goals through implementation of successful marketing strategies.
- Engaged in conversation with customers to understand needs, resolve issues and answer product questions.
- Collaborated with sales team members to stay current on inventory levels and resolve item issues.
- Improved product knowledge on continuous basis to provide optimal service and achieve sales quotas.
- Supported sales team members to drive growth and development.
- Prepared and evaluated CRM reports to identify problems and areas for improvement.
- Developed and implemented merchandising strategies to maximize product sales.
- Created visual displays for store shelves, counters, and windows to attract customers.
- Assisted customers with selecting appropriate products based on their needs.
- Monitored sales trends and adjusted pricing accordingly to increase profitability.
- Assisted in gathering and moving materials and equipment for assigned displays.
- Created merchandise displays based on planogram.
- Communicated and coordinated planogram execution with store management.
- Returned items to shelves and maintained organized appearance.
- Organized engaging front-facing displays to capture customer interest and drive revenue growth.
- Compiled reports based on periodic competitive pricing shopping trips.
- Conducted staff meetings with sales personnel to introduce new merchandise.
- Scanned shelves and product cases for expired stock to discard outdated items.
- Reviewed customer feedback to brainstorm new merchandise ideas and improve existing products.
- Monitored product margins and managed product resales.
- Presented new merchandise ideas and campaigns to company executives and sales managers.
- Developed and implemented successful social media campaigns to support company objectives.
- Managed the daily operations of all assigned social media accounts.
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Developed and implemented strategic social media marketing plans.
Sales Account Coordinator
Macy's
10.2020 - 09.2021
- Developed and implemented sales strategies to increase customer base.
- Created detailed reports on account progress and performance for senior management review.
- Provided assistance in the implementation of marketing plans for new products and services.
- Prepared presentations on current sales activity for internal and external stakeholders.
- Assisted with the development of promotional materials, including brochures, flyers, and other collateral items.
- Maintained accurate records of all sales leads and and or customer accounts information within CRM database system.
- Developed relationships with key decision makers at target accounts through email campaigns.
- Assisted in setting up promotional displays and ensured that all merchandise was properly represented.
- Organized and maintained cosmetics department, including stocking shelves, organizing backroom storage areas, and cleaning shelves as needed.
- Created marketing strategies to increase sales of cosmetic products within the store.
- Arranged counter offerings and promotional products to create eye-catching displays.
- Established sales goals, tracking individual employee performance toward benchmarks.
- Managed recruiting, hiring and performance monitoring of sales team.
- Delegated work to staff, setting priorities and goals.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Recruited and trained new employees to meet job requirements.
- Reviewed employee performance and provided ongoing feedback and coaching to drive performance improvement.
- Proposed or approved modifications to project plans.
- Created and managed budgets for travel and training.
Assistant Department Manager
Nordstrom
05.2019 - 07.2020
- Assisted in the development of departmental goals and objectives.
- Monitored departmental progress against established goals and objectives.
- Developed strategies to improve customer service, performance, and productivity.
- Provided guidance and mentoring to department staff members.
- Coordinated daily operations within the department.
- Developed policies and procedures for the department.
- Conducted regular meetings with team members to discuss progress on projects and tasks.
- Analyzed data to identify areas for process improvement within the department.
- Managed inventory of supplies for the department including ordering new items as necessary.
- Supervised a team of employees by providing feedback on their work performance and setting expectations for them to follow.
- Prepared budgets for the department including forecasting expenditures.
- Analyzed competitors and market trends to facilitate business growth.
- Analyzed actual financial results to budget, preparing variance reporting to functional groups.
- Consolidated business data into actionable metrics to simplify and highlight areas of concern and opportunity.
- Prepared internal and regulatory financial reports, balance sheets and income statements.
- Checked payroll, vendor payments and other accounting disbursements for accuracy and compliance.
- Developed and implemented strategies for optimizing product display, placement and availability in store.
- Analyzed sales data to identify trends, forecast demand and plan purchasing accordingly.
- Conducted regular audits of store inventories to minimize discrepancies between physical counts and records.
- Managed seasonal changes in merchandise assortment by coordinating with vendors regarding new product launches.
- Managed returns process by ensuring returns are properly documented, credited back to customers promptly and restocked as needed.
- Provided training and guidance on proper merchandising techniques to staff members on an ongoing basis.
- Coordinated with other departments for successful execution of promotional activities related to merchandise launch events.
- Prepared weekly reports detailing progress made towards achieving set goals related to merchandise planning and procurement.
- Configured and arranged up-to-date advertising and marketing displays, creatively placed merchandise on counters or tables to promote visibility and sales.
- Provided feedback on competitor activity, policies and best practices to streamline internal operating model.
Fragrance Business Manager
Nordstorm
05.2018 - 05.2019
- Developed and implemented strategies to increase customer satisfaction and loyalty.
- Created monthly reports for senior management summarizing operational performance metrics.
- Coached, mentored and trained team members in order to improve their job performance.
- Initiated new projects that resulted in increased productivity across all departments.
- Organized special events such as conferences or training sessions for employees.
- Analyzed business performance data and forecasted business results for upper management.
- Assisted in setting up promotional displays and ensured that all merchandise was properly represented.
- Created marketing strategies to increase sales of cosmetic products within the store.
- Arranged counter offerings and promotional products to create eye-catching displays.
- Established sales goals, tracking individual employee performance toward benchmarks.
Yves Saint Laurent Business Manager
Nordstrom
02.2017 - 05.2018
Lancome Business Manager
Ulta
09.2016 - 02.2017
Beauty Advisor
Ulta
08.2015 - 09.2016
Skills
- Trends Analysis
- Inventory Management
- Strong Time Management
- Clear Interpersonal Communication
- Promotional planning
- Retail Visual Merchandising
- Visual displays
- Stock replenishment
- Store maintenance
- Floor set design
- In-store support
- Operations management
- Staff management
- Staff training/development
- Recruitment and hiring
- Operational Management
- Workflow Streamlining
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
French
Limited
Portuguese
Limited
Timeline
Interim General Manager
Ulta
12.2024 - Current
Experience Manager
Ulta
04.2024 - Current
Executive Team Leader
Target
11.2023 - 04.2024
Merchandise Execution Manager
Macy's
09.2022 - 11.2024
Customer Sales and Experience Manager
Macy's
09.2021 - 09.2022
Sales Account Coordinator
Macy's
10.2020 - 09.2021
Assistant Department Manager
Nordstrom
05.2019 - 07.2020
Fragrance Business Manager
Nordstorm
05.2018 - 05.2019
Yves Saint Laurent Business Manager
Nordstrom
02.2017 - 05.2018
Lancome Business Manager
Ulta
09.2016 - 02.2017
Beauty Advisor
Ulta
08.2015 - 09.2016
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