Summary
Overview
Work History
Education
Skills
Timeline
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Erika Terrell

Bartlett,TN

Summary

Pragmatic professional with solid experience in leadership roles. Adept at implementing strategic business plans, driving growth and improving operations. Skilled in financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals.

Overview

12
12
years of professional experience

Work History

Director of Publishing Administration

Shapes Of Music LLC
04.2012 - Current
  • Edited classified and unclassified reports and other communications materials to maximize organization, proper grammar usage and clarity.
  • Recommended layout changes to make materials more accessible and improve presentation.
  • Established strong relationships with authors, ensuring high-quality content and author satisfaction.
  • Oversaw divisional marketing, advertising and new product development.
  • Negotiated favorable contracts with vendors and suppliers, securing competitive pricing and timely delivery for all projects.
  • Coordinated cross-functional teams throughout the entire publication lifecycle from concept development to post-production support.

Relationship Manager

TRFG Companies, Inc.
09.2016 - 06.2023
  • Evaluated portfolio performance regularly using advanced analytics tools, making strategic recommendations to optimize client returns.
  • Coordinated efforts between various departments such as sales, credit assessment, operations teams for smooth delivery of services to clients.
  • Achieved goals for sale of bank products and services and exceeded performance metrics for customer service.
  • Spearheaded initiatives aimed at improving internal processes, leading to greater efficiency in relationship management tasks.
  • Facilitated workshops and seminars to educate customers on product features and benefits.
  • Developed customer surveys to measure customer satisfaction and identify areas of improvement.

Marketing Director

International Kingdom University
01.2018 - 03.2020
  • Directed trade show participation, maximizing exposure for company products and services.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Evaluated competitor activity to inform strategic decision-making within the marketing department.
  • Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
  • Created innovative strategies to drive customer engagement.
  • Championed a customer-centric approach throughout all aspects of marketing execution.

Education

Bachelor of Arts - Marketing

International Kingdom University
Memphis, TN
2020

High School Diploma -

Hillcrest High School
Memphis, TN
05.2004

Skills

  • Process Improvement
  • Change and Growth Management
  • Analytical and Critical Thinker
  • Product Launches
  • Online Advertising
  • Employee Coaching
  • Community Outreach
  • Business Planning
  • Proofreading
  • Planning and coordination
  • Business Administration
  • Brand Management

Timeline

Marketing Director

International Kingdom University
01.2018 - 03.2020

Relationship Manager

TRFG Companies, Inc.
09.2016 - 06.2023

Director of Publishing Administration

Shapes Of Music LLC
04.2012 - Current

Bachelor of Arts - Marketing

International Kingdom University

High School Diploma -

Hillcrest High School

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Erika Terrell