Erika Villa
Cypress,TX
Summary
Insightful professional in sales development and marketing strategies known for high productivity and efficient task completion. Skilled in data analysis, consumer behavior understanding, and strategic planning. Excel in communication, problem-solving, and adaptability, leveraging these soft skills to drive successful marketing initiatives and informed decision-making processes.
Overview
8
8
years of professional experience
Work History
Commercial Segment Marketing Specialist
Delta Dental
San Francisco, CA
08.2024 - Current
- Spearheaded the development of a comprehensive training program for the marketing team, resulting in an impressive 80% drop in errors and a remarkable 30% increase in productivity within just one quarter.
- Developed targeted pre-sale and post-sale marketing materials for DeltaVision product launch in collaboration with sales teams
- Revamped sales and member materials through the utilization of innovative design techniques, resulting in a 40% increase in brand engagement metrics.
- Collaborated with cross-functional teams to streamline project management processes, reducing time-to-market for new marketing initiatives by 25%.
Sr Sales Enablment Marketing Specialist
Devoted Health
Waltham, MA
06.2019 - 04.2023
- Developed and executed comprehensive national grassroots marketing campaigns, resulting in a 15% increase in membership and retention rates across all markets.
- Oversaw development and purchasing process for the marketing portal while managing its operations, resulting in a 20% decrease in inventory costs while maintaining supplies for field sales teams.
- Collaborated with internal teams to ensure compliance with CMS regulations, resulting in zero fines or penalties for non-compliance.
- Led the development and implementation of a comprehensive marketing campaign tracking system, resulting in monthly reports that guided data-driven optimizations and improvements, increasing overall campaign performance by 20%.
- Trained and coached state presidents, sales leaders, agents, and internal employees on effective utilization of marketing assets, resulting in a 60% increase in presentation skills effectiveness.
- Oversaw vendor relationships, skillfully negotiating cost reductions, which led to a 35% decrease in expenses for printed assets and promotional giveaways, resulting in significant cost savings for the company.
- Managed vendor relationships, negotiating cost reductions, and achieving a 35% cost savings on printed assets and promotional giveaways.
District Sales Manager
WellCare Health Plans Inc.
El Paso, TX
10.2016 - 06.2019
- Managed and optimized 10 Field Marketing Organizations (FMOs) and independent agents, resulting in a 15% increase in new membership enrollment and a 10% growth in market share.
- Evaluated broker teams to identify training gaps, implementing customized training programs that led to a 20% increase in grassroots marketing effectiveness for customer retention.
- Facilitated strategic partnerships between providers and brokers, resulting in a 30% increase in sales leads generated by trained FMOs and agents.
- Implemented personalized training programs for each FMO and independent agent in assigned counties, resulting in a 15% increase in sales productivity across the Austin, El Paso, and San Antonio markets.
- Developed and implemented strategies to increase market share and profitability of the district.
Education
Bachelor of Arts - Communications
University of Nevada - Las Vegas
Las Vegas, NVSkills
- Client Needs Assessment
- Market Analysis
- Vendor Relations
- Strategic Planning
- Marketing campaign strategy
- Sales strategy familiarity
- Sales Strategies
- Promotional planning
- Marketing material design
Languages
Spanish
Native/ Bilingual
Timeline
Commercial Segment Marketing Specialist
Delta Dental
08.2024 - Current
Sr Sales Enablment Marketing Specialist
Devoted Health
06.2019 - 04.2023
District Sales Manager
WellCare Health Plans Inc.
10.2016 - 06.2019
Bachelor of Arts - Communications
University of Nevada - Las Vegas
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