Summary
Overview
Work History
Education
Timeline
Generic

Erika Winkler

New York,NY

Summary

Experienced public relations professional with strong entertainment industry experience. Experienced in creating and managing effective public relations plans and securing national media placements for a multitude of campaigns. Effective presenter and communicator with clients, colleagues, and senior management. Strong writing skills in drafting updates and strategic project plans.

Overview

5
5
years of professional experience

Work History

Publicist

A&E Network
06.2023 - 09.2024

● Served as primary point of contact for communications for unscripted programming including WWE on A&E multi-series partnership, ‘Secrets of’ franchise, Storage Wars, Cold Case Files, The First 48 & others

● Crafted and executed compelling press strategies for series by mining the show's unique talent and story to secure and generate key press placements

● Oversaw and managed logistics for PR events including the launch of Buddy Valastro's partnership

● Lead on partnership with WWE Corporation spanning 4 distinct series and served as key point of contact for marquee talent including Roman Reigns and Trish Stratus

● Cultivated & maintained strong relationships with key media contacts at a multitude of sports, news and entertainment outlets

● Staffed logistics and on-site management of high-profile talent in various capacities including broadcast press appearances, film festivals and award shows

● Curated compelling content for press outlets by utilizing video editing software such as Premiere, Blackbird and Avid to screen and cut clips for broadcast and online coverage

● Worked across departments with legal, S&P and marketing departments to support key business initiatives

● Directed press campaigns for series of sensitive nature including "Secrets of" franchise, I Survived a Serial Killer, Cold Case Files, etc to achieve positive press coverage

Coordinator, Publicity

A+E Networks
09.2019 - 06.2023

● Presided over the network's budget by navigating yearly spend to maximize ROI

● Served as primary point of contact for all talent travel to events and press appearances

● Curated content for press outlets by utilizing video editing software such as Premiere, Blackbird and Avid to screen and cut clips for broadcast and online coverage

● Utilized PR tools such as Muck Rack & Cision to create & maintain pitching lists for series premieres

Associate Account Coordinator

Magrino Public Relations
05.2019 - 09.2019

● Cultivated and managed relationships with key clients, vendors and community partners

● Garnered a comprehensive knowledge of PR tools such as Cision and Muck Rack

● Orchestrated and planned private, company and client events including the launch of SCOUT.

Education

Bachelor of Arts - Telecommunications

Pennsylvania State University
State College, PA
05.2019

Timeline

Publicist

A&E Network
06.2023 - 09.2024

Coordinator, Publicity

A+E Networks
09.2019 - 06.2023

Associate Account Coordinator

Magrino Public Relations
05.2019 - 09.2019

Bachelor of Arts - Telecommunications

Pennsylvania State University
Erika Winkler