Experienced public relations professional with strong entertainment industry experience. Experienced in creating and managing effective public relations plans and securing national media placements for a multitude of campaigns. Effective presenter and communicator with clients, colleagues, and senior management. Strong writing skills in drafting updates and strategic project plans.
● Served as primary point of contact for communications for unscripted programming including WWE on A&E multi-series partnership, ‘Secrets of’ franchise, Storage Wars, Cold Case Files, The First 48 & others
● Crafted and executed compelling press strategies for series by mining the show's unique talent and story to secure and generate key press placements
● Oversaw and managed logistics for PR events including the launch of Buddy Valastro's partnership
● Lead on partnership with WWE Corporation spanning 4 distinct series and served as key point of contact for marquee talent including Roman Reigns and Trish Stratus
● Cultivated & maintained strong relationships with key media contacts at a multitude of sports, news and entertainment outlets
● Staffed logistics and on-site management of high-profile talent in various capacities including broadcast press appearances, film festivals and award shows
● Curated compelling content for press outlets by utilizing video editing software such as Premiere, Blackbird and Avid to screen and cut clips for broadcast and online coverage
● Worked across departments with legal, S&P and marketing departments to support key business initiatives
● Directed press campaigns for series of sensitive nature including "Secrets of" franchise, I Survived a Serial Killer, Cold Case Files, etc to achieve positive press coverage
● Presided over the network's budget by navigating yearly spend to maximize ROI
● Served as primary point of contact for all talent travel to events and press appearances
● Curated content for press outlets by utilizing video editing software such as Premiere, Blackbird and Avid to screen and cut clips for broadcast and online coverage
● Utilized PR tools such as Muck Rack & Cision to create & maintain pitching lists for series premieres
● Cultivated and managed relationships with key clients, vendors and community partners
● Garnered a comprehensive knowledge of PR tools such as Cision and Muck Rack
● Orchestrated and planned private, company and client events including the launch of SCOUT.