Years of Executive Assistance & Business Administration
Hi, I’m
Erika Seabrooks
Executive Mgmt & Marketing Pro
DC
Summary
- Thoughtful and creative event management, marketing, and operations professional with 19 years' experience that spans hospitality, service, non-government organizations (NGOs), and contract consulting throughout the Washington, DC-Metro area
- Passionate ambassador for community-based brands who achieves tangible results by leading multichannel marketing campaigns across social media, email, print, and grassroots platforms
- Respectfully navigates business relationships; cultivates relevant resources without violating NDAs or conflicts of interest
- Reliable, highly-organized, resourceful, adaptable, able to balance both people-oriented and results-driven organizational priorities
- Excels at project coordination from beginning to end: conceptualization, planning, execution, quality control, close-out
- Demonstrates excellent data analysis and content management skills; able to safely maintain data while presenting valuable insights
Overview
19
12
Years of Community Organizing & Volunteering
9
Years of Brand Management & Engagement
9
Years of Professional Event Management, Marketing & Operations
4
Years of International Travel Planning & Coordination
4
Years of Yelp Elite Squad Membership
Work History
The High Street LLCWashington, DC
Director of Programs
06.2018 - Current
Job overview
- Represents national festival brand focusing on music, advocacy, education, and activism in emerging industry as spokesperson in marketing materials, interviews, and events
- Executes day of operations functions for large-scale national events with over 12,000+ attendees; manages on-site staff, vendor and attendee registration, and run-of-show
- Directly contributed to growth of company from launch to national brand over seven years
- Directly contributes to local economy by cultivating community vendor/sponsor relationships
- Develops and executes corporate social media marketing strategies via Facebook and Google Ads campaigns; applies data insights to improve brand engagement
- Creates, develops, and sources designs and collaborations for corporate promotional merchandise and manages vendor/sponsor relationships; ensures on-brand representation, awareness, and collaboration
- Directly reports to CEO; manages department staff of four that report weekly per assigned project; responsible for task management, payroll, and morale
- Leads, coordinates, and administers weekly department staff meetings and tasks using online collaboration tools such as Google Workspace and Zoom
- Responsible for company-wide business travel planning and coordination to include budgeting, booking, and itineraries
- Manages budget and daily operations for department food, staff, and merchandise
- Organizes staffing and vendor/sponsor coordination for corporate projects and events
- Manages B2B relationships for corporate events such as exhibitor/vendor/sponsor onboarding and contracts; supplies logistical orders, organizes access (wristband, pass, ticket), and fulfills booth/exhibit technical riders
- Plans and develops site maps for department events
House of Dash LLCWashington, DC
Event Planning & Marketing Consultant
01.2014 - Current
Job overview
- Provides management, marketing, and event planning solutions for entrepreneurs, startups, small organizations and non-profits; projects include All Things Go Music Festival, Emerald Cup, National Cannabis Festival, Dikembe Mutombo Foundation Gala, Women Grow Leadership Conference, National Cannabis Policy Summit, and Capital Jazz Cruise
- Served on Steering Committee for initial launch of National Cannabis Festival, providing insight on social, cultural, and local perspectives
- Received Certificate of Appreciation from charitable 501(c)3 community non-profit Will Rap 4 Food, Inc. (WR4F) for exceptional service; acknowledged as brand ambassador for hunger awareness throughout DC-Metro artist community
- Conceptualizes and executes marketing campaigns to improve brand visibility of clients and projects within target demographics; clients include locally-based companies such as DTLR, Snacklins, Stache, and Fat Munchiez
- Applied deep knowledge of DC-Metro area to organize and coordinate digital/street team marketing campaigns for business clients such as High Street PR and WR4F, and individual clients such as DMV music artist DJ Money, Hip Hop rapper Fattrel, and R&B singer Kyonté
- Maintains 6 professional social media accounts with 18K followers across Instagram, Twitter, and Facebook; maintains consistent engagement rate of 1.9-3% on primary accounts
- Negotiates and administers contracts, including client, vendor, sponsor, and venue bookings
- Coordinates logistics, vendor relationships, and on-site management for small to mid-scale events such as fashion shows, musical concerts, and charity fundraisers
- Operates international travel agency and blog, focused on providing a safe space for women travelers and group travel
- Provides pro bono marketing services to local nonprofits and startups
ServproWashington, DC
Inside Sales Marketing Coordinator
06.2016 - 05.2018
Job overview
- Received personal recognition from company leadership for exponentially increasing online brand presence, surpassing measures set via internal corporate rating system
- Monitored company brand presence on marketing platforms to include website traffic, inbound calls, and sales reports
- Developed and executed social media campaigns to improve sales
- Analyzed sales forecasts to predict optimal campaign launch timing
- Edited and distributed monthly client-facing sales campaign newsletter
- Actively maintained five company brand and marketing platforms such as websites and blogs, using WorkCenter, Dex Media, and Constant Contact
- Maintained and allocated department budget
- Served as liaison between sales, production, and marketing teams
VariousMetro, DC/Baltimore
Executive Assistant & Business Administrator
01.2004 - 01.2015
Job overview
- Managerial Support Specialist, Mount Vernon Unitarian Church, Alexandria, VA, 2014-1015
- Office Manager, Kiewit Infrastructure South Co, Hanover, MD, 2012-2013
- Executive Assistant, CSC/Eagle Alliance, Ellicott City, MD, 2011-2012
- Receptionist/Data Entry/Site Support Specialist, Management Resource Services, Baltimore, MD, 2004-2010
Education
Prince George's Community CollegeUpper Marlboro, MD
Certificate from Marketing Management
May 2020 - Current (6 education.years_Label & 1 education.month_Label)
The Field SchoolWashington, DC
High School Diploma
08.1997 - 05.2001
Skills
Networker & Relationship Builder
Trustworthy & Reliable
Business Administration (META & Google Business Suites)
Social Media Expertise (Facebook, Instagram, Twitter)
Coordination & Scheduling (Google Workspace, Zoom)
Lead Generation & Campaign Management (Google Analytics)
Brand Engagement & Outreach
Marketing & Advertising (META & Google Ads)
Product Demonstration
Active Listening
Resourcefulness & Adaptability
Cultural Awareness
MS Office Certified
Image Editing & Design (Adobe Photoshop, Canva)
Website Administration (Wordpress, WIX, Squarespace)
Email Marketing (Mailchimp, Constant Contact)
Creative Thinking & Brainstorming
Micro-Influencer
Remote Working
Database Administration (WorkCenter)
Customer Relationship Management - CRM (HelpDesk, Parature)
Niche Marketing
Task Management & Multitasking
Critical Thinking & Problem-Solving
Affiliations
- Yelp Elite Business Reviewer
- 777 Foundation 501(c)(3) Community Non-Profit Board Member
Timeline
Director of Programs
The High Street LLC
06.2018 - Current
Inside Sales Marketing Coordinator
Servpro
06.2016 - 05.2018
Event Planning & Marketing Consultant
House of Dash LLC
01.2014 - Current
Executive Assistant & Business Administrator
Various
01.2004 - 01.2015
The Field School
High School Diploma
08.1997 - 05.2001
Prince George's Community College
Certificate from Marketing Management
May 2020 - Current (6 education.years_Label & 1 education.month_Label)