Summary
Overview
Work History
Education
Skills
Certification
Dedicated Interests
References
Timeline
Generic
Erik Smith

Erik Smith

Gloucester,MA

Summary

Accomplished sales and marketing executive with a proven track record of driving substantial business growth through data-driven digital and traditional marketing initiatives. Adept at enhancing brand visibility and achieving key business objectives, resulting in successes like increasing year-over-year revenue by over 15%. A strategic leader skilled in fostering high-performing teams to execute on customer acquisition, retention, and loyalty goals.

Overview

22
22
years of professional experience
5
5

Certifications

Work History

Sales & Marketing Leader

Apple, Inc.
, USA
09.2019 - Current
  • Developed and executed strategic marketing plans that enhanced brand awareness and generated over 500 new leads quarterly.
  • Drove a 15% increase in sales by introducing targeted marketing enhancements to Apple services and product lines.
  • Managed marketing initiatives that improved customer retention by 10% and fostered long-term loyalty.
  • Collaborated with sales teams to create compelling sales collateral and promotional materials.
  • Organized 12 promotional events annually to boost customer engagement and brand loyalty.
  • Kept up-to-date with emerging technologies and trends in digital marketing to optimize campaign performance.

Vice President of Sales & Marketing

North Shore Chamber of Commerce, Inc.
Danvers, USA
12.2012 - 09.2019
  • Directed strategic planning that resulted in 12% year-over-year revenue growth and a 5% increase in market share.
  • Developed competitive pricing models based on in-depth market research, leading to a 10% improvement in profitability.
  • Managed and executed marketing campaigns for all new product and program launches.
  • Led multiple sales and marketing teams to achieve and exceed revenue and engagement goals.
  • Implemented digital marketing strategies that effectively expanded audience reach by 40%.

Director of Digital Marketing

North Shore Chamber of Commerce, Inc.
Danvers, USA
01.2007 - 11.2012
  • Increased revenue by 18% and strengthened customer loyalty through innovative, targeted promotional strategies.
  • Established a strong online presence, growing social media engagement by 150% through compelling content.
  • Collaborated with internal teams to produce digital content for SEO/SEM, email marketing, and websites.
  • Conducted market research to identify trends and growth opportunities, influencing competitive positioning.

Membership Manager

North Shore Chamber of Commerce, Inc.
Danvers, USA
01.2000 - 01.2007
  • Expanded the organization's membership base by 25% through targeted outreach and service enhancements.
  • Cultivated key stakeholder relationships, securing over $75,000 annually in new financial resources from sponsors and vendors.
  • Organized membership meetings, conferences, and networking events, increasing member engagement by 35%.
  • Researched industry trends and competitors to optimize membership strategies.

Education

Dual Bachelor's Degree - Bachelor of Arts in Business Administration, Bachelors of Science in Communications, Minor in Visual Arts

Gordon College
05.2000

Skills

  • Digital marketing
  • Sales strategy
  • Customer engagement
  • Brand management
  • Campaign management
  • Revenue growth
  • Team leadership
  • Relationship building
  • Data analysis
  • Problem solving
  • Social media management
  • Brand messaging
  • Business growth and retention
  • Sales quota achievement
  • Business development
  • CRM software usage
  • Teamwork and collaboration
  • Communication skills
  • Customer acquisition
  • Staff training and development
  • Presentation skills

Certification

  • Apple Intelligence and A.I. Training Certification - Apple, Inc.
  • Brand Management & Customer Experience Certification - Apple, Inc.
  • Digital Marketing, e-Commerce and A.I. Certification - Google
  • SEO Professional Admin Certificate - HubSpot
  • Organizational Leadership: Influence & Management - ACCE

Dedicated Interests

  • Trustee, Calvary Baptist Church
  • Community Volunteer, Faith Christian School & Math Tutor
  • Music & Technology Enthusiast - AI music experimentation: Drums and Guitar

References

References available upon request.

Timeline

Sales & Marketing Leader

Apple, Inc.
09.2019 - Current

Vice President of Sales & Marketing

North Shore Chamber of Commerce, Inc.
12.2012 - 09.2019

Director of Digital Marketing

North Shore Chamber of Commerce, Inc.
01.2007 - 11.2012

Membership Manager

North Shore Chamber of Commerce, Inc.
01.2000 - 01.2007

Dual Bachelor's Degree - Bachelor of Arts in Business Administration, Bachelors of Science in Communications, Minor in Visual Arts

Gordon College

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