Erin Barth
Wildwood Crest,NJ
Summary
Dynamic Media Planner with a proven track record at Mediasmith, excelling in campaign management and client relationships. Expert in data-driven media strategies, I optimize budgets and drive performance, ensuring impactful cross-channel marketing. My attention to detail and critical thinking have consistently delivered results, enhancing brand visibility and achieving client KPIs.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Media Planner
Mediasmith
Remote
02.2025 - Current
- Lead planner on campaigns, managing media strategy, planning, and execution for national brand initiatives.
- Developed data-driven media plans across digital, social, video, and programmatic platforms to meet client KPIs, and business goals.
- Owned the end-to-end campaign lifecycle, including briefing, RFPs, budget management, implementation, pacing oversight, and performance analysis.
- Collaborated with internal teams and external partners to optimize media buys and drive incremental value for clients.
- Presented campaign strategies and insights to clients and senior leadership, building trust and guiding media decisions.
- Played a key role in cross-functional alignment between creative, analytics, and activation teams to ensure cohesive and high-performing campaigns.
ASSISTANT MEDIA PLANNER
MediaSmith
05.2024 - 02.2025
- Supported the planning team on the PetSmart joint brand partnership account, collaborating closely with senior planners to develop and execute cross-channel media campaigns.
- Monitored campaign pacing, performance, and budget allocations to ensure timely and efficient media delivery.
- Assisted in preparing media plans, presentations, and performance reports to support client communication and strategic decision-making.
- Gained hands-on experience across digital, social, and traditional media channels, contributing to optimizations and in-flight recommendations.
- Promoted after only 9 months for strong performance, attention to detail, and proactive problem-solving.
JUNIOR MEDIA BUYER/MEDIA BUYING ASSISTANT
Martin Retail Group
01.2022 - 01.2024
- As a Junior Media Buyer, I developed strong relationships with media reps, securing market insights and competitive rates.
- I collaborated with vendors and accounting to resolve setup, tracking, and billing issues.
- By meeting and exceeding GRP and CPP goals, I optimized budgets and ensured cost-effective media buys.
- I handled media scheduling, negotiations, and campaign monitoring across multiple vendors, while also analyzing quarterly reports and negotiating rates for print and digital media.
SOCIAL MEDIA MANAGER
Druid City Social
01.2019 - 01.2020
- As the Social Media Manager for a bar, I created and executed engaging content strategies to drive brand awareness and increase foot traffic.
- I managed social media accounts, developed promotions, and interacted with the student community to build loyalty and engagement.
- By analyzing social metrics, I optimized campaigns to boost attendance at events and special offers, maintaining a consistent and dynamic online presence that resonated with the target audience.
Education
Bachelor of Arts - Marketing, Psychology
UNIVERSITY OF ALABAMA
Skills
- Account management
- Strategic and social selling
- Campaign management
- Negotiations
- Client Relationships
- Critical Thinking
- Attention to Detail
- Content Development
- Media planning
- Budget management
- Performance tracking
- Cross-channel marketing
Certification
- Attract and Engage Customers with Digital Marketing, 07/23
- Foundations of Digital Marketing and E-Commerce, 05/23
Timeline
Media Planner
Mediasmith
02.2025 - Current
ASSISTANT MEDIA PLANNER
MediaSmith
05.2024 - 02.2025
JUNIOR MEDIA BUYER/MEDIA BUYING ASSISTANT
Martin Retail Group
01.2022 - 01.2024
SOCIAL MEDIA MANAGER
Druid City Social
01.2019 - 01.2020
Bachelor of Arts - Marketing, Psychology
UNIVERSITY OF ALABAMA
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