Erin Barth
Parsippany,NJ
Summary
Dynamic media planner specializing in data-driven strategies that elevate client KPIs. Expertise in budget management and performance analysis across digital and social platforms, delivering effective campaigns that improve brand visibility and engagement.
Overview
1
1
Certification
8
8
years of professional experience
Work History
Performance Media Manager- Loyalty Program
Reckitt
Parsippany, New Jersey
06.2026 - Current
- Spearheaded performance media strategy for Enfamil Family Beginnings, enhancing member acquisition into loyalty program.
- Managed budget allocation and executed campaigns across paid digital channels, optimizing performance to maximize return on investment.
- Collaborated with brand CRM, analytics, and agency teams to develop integrated acquisition strategies that aligned with business goals and drove member engagement.
- Analyzed campaign performance and audience behavior to boost conversion rates and improve media investment returns.
- Created performance reports that translated media results into actionable insights, enabling stakeholders to make informed decisions.
Performance Media Manager - Consumer Media
Reckitt Benckiser Inc.
Parsippany, New Jersey
09.2025 - 06.2026
- Managed media budget pacing and tracked performance across digital and traditional channels to enhance return on investment for health products.
- Developed integrated media strategies alongside brand managers and analytics teams to forecast performance across product categories.
- Recommended emerging media channels aligned with consumer trends and competitor analysis for product line expansion.
- Collaborated with cross-functional teams to maintain brand consistency across all marketing efforts.
Media Planner
MediaSmith
Remote, TX
02.2025 - 05.2025
- Spearheaded multi-million-dollar media strategies for national brand initiatives on PetSmart account.
- Developed data-driven media plans across digital, social, video, and programmatic platforms to achieve client KPIs.
- Oversaw campaign lifecycle from briefing to performance analysis, ensuring adherence to budgets and alignment with client objectives.
- Managed key accounts, including Hill's, Blue Buffalo, and Royal Canin, delivering exceptional service and fostering strong client relationships.
Assistant Media Planner
MediaSmith
Remote, TX
05.2024 - 02.2025
- Supported planning team for PetSmart joint brand partnership by executing cross-channel media campaigns that aligned with brand objectives.
- Monitored campaign pacing, performance, and budget allocations to ensure on-time media delivery and adherence to client expectations.
- Developed media plans, presentations, and performance reports to improve clarity and effectiveness of client communication.
- Promoted within nine months due to strong performance and proactive problem-solving.
Junior Media Buyer/ Media Buying Assistant
Martin Retail Group
Birmingham, Alabama
01.2022 - 05.2024
- Managed media scheduling and negotiations while monitoring campaigns across multiple vendors for optimal execution.
- Negotiated advantageous rates for print and digital media, enhancing budget efficiency.
- Optimized budgets by achieving and exceeding GRP and CPP goals for cost-effective media buys.
- Cultivated relationships with media representatives to gain market insights and secure competitive rates.
- Collaborated with vendors and accounting to resolve discrepancies in setup, tracking, and billing, ensuring accurate financial reporting.
Social Media Manager
Druid City Social
Tuscaloosa, Alabama
12.2018 - 12.2019
- Managed social media accounts and promotions, strengthening loyalty within the student community.
- Developed and executed content strategies that increased brand awareness and drove foot traffic.
- Analyzed social metrics to optimize campaigns, enhancing attendance at events and special offers.
Education
Bachelor of Arts - Marketing, Psychology
The University of Alabama
Tuscaloosa, ALSkills
- Digital campaign management (DCM)
- Programmatic advertising
- Performance analysis
- Data analysis techniques
- Budget management
- Campaign management
- Audience segmentation
- Client relationship management
- Negotiation skills
- Critical thinking
- Content development
Certification
- Attract and Engage Customers with Digital Marketing, 2023
- Foundations of Digital Marketing and E-Commerce, 2023
- Walmart Connect Retail Media Certification, 2025
Timeline
Performance Media Manager- Loyalty Program
Reckitt
06.2026 - Current
Performance Media Manager - Consumer Media
Reckitt Benckiser Inc.
09.2025 - 06.2026
Media Planner
MediaSmith
02.2025 - 05.2025
Assistant Media Planner
MediaSmith
05.2024 - 02.2025
Junior Media Buyer/ Media Buying Assistant
Martin Retail Group
01.2022 - 05.2024
Social Media Manager
Druid City Social
12.2018 - 12.2019
Bachelor of Arts - Marketing, Psychology
The University of Alabama