Erin Black
Fishers,IN
Summary
Strategic Medtronic marketing leader with 20+ years of experience driving go-to-market (GTM) strategies, product launches, and lifecycle growth across medical device and diagnostics portfolios. Proven success in leading cross-functional alignment across Product, Sales, and Clinical partners to deliver commercial strategies that accelerate adoption and revenue growth. Adept at translating complex clinical and technical innovations into compelling, patient-centered value stories that drive patient and provider engagement and utilization. Known for creating clarity from ambiguity, delivering measurable results, and championing Medtronic’s mission to improve patient outcomes and expand access to care.
Overview
26
26
years of professional experience
Work History
Senior Marketing Physician Relations Manager
Medtronic
01.2022 - Current
- Lead physician engagement and marketing strategies that align with patient-centric insights and broader Medtronic GTM goals.
- Strengthen relationships with key opinion leaders (KOLs) and healthcare professionals to ensure alignment with product messaging and clinical adoption strategies.
- Develop commercial tools and education programs that improve physician readiness and drive trial and utilization rates across new therapies.
- Partner with cross-functional teams, including Product Management, Clinical, and Sales, to shape market adoption strategies supporting future indication and product launches.
Senior Group Marketing Manager, Market Development
Medtronic
01.2021 - 01.2022
- Led the design and launch of a national direct-to-consumer campaign that significantly expanded awareness and adoption.
- Managed a team of senior marketing managers to deliver cohesive GTM execution across production, messaging, and campaign measurement.
- Drove narrative and value messaging development for diverse audiences, including technical clinicians, patients, and channel partners.
- Partnered with Sales Operations and Finance to translate business insights into actionable strategies that supported forecasting and demand planning.
- Leverage field insights to inform marketing strategy and pipeline prioritization within the broader Medtronic DBS portfolio.
Senior Commercial Enterprise Marketing Manager
Roche Diagnostics
01.2018 - 01.2021
- Created and launched the company’s first enterprise-level value proposition, establishing scalable messaging frameworks across diagnostic solutions.
- Spearheaded the commercial launch of nationwide testing campaigns, driving brand visibility and adoption.
- Aligned commercial strategy, pricing, and positioning with market insights and executive priorities to maximize growth.
Senior Product Marketing Manager
Community Health Network
01.2016 - 01.2018
- Directed GTM strategy and patient marketing for multiple service lines, including diabetes, women’s health and cancer, informed by deep market and consumer research.
- Led a cross-functional marketing team to execute integrated campaigns that increased patient acquisition and service utilization.
Brand Manager
IU Health
01.2010 - 01.2016
- Designed brand strategies and patient segmentation approaches to differentiate service offerings and improve awareness.
Molecular Diagnostics Clinical Specialist
Qiagen Diagnostics
01.2007 - 01.2010
- Partnered with OB/GYN and oncology specialists to position and promote molecular diagnostic testing.
- Exceeded annual sales goals (117% of target in 2009) through value-based clinical storytelling and education.
Pharmaceutical Sales Representative
Eli Lilly and Company
01.2000 - 01.2007
- Ranked in the top 5% nationally for driving adoption of diabetes prescription products through strategic relationship building and tailored messaging.
Education
Bachelor's Degree - Marketing
Indiana University Kelley School of Business, Hutton Honors College
Skills
- Product Launch & Lifecycle Management
- Commercial Strategy & Execution
- Go-to-Market (GTM) Planning
- Cross-Functional Leadership (Product, Sales, Clinical, Finance)
- Market Insights & Forecasting
- Narrative Development & Value Messaging
- Sales Enablement & Field Support Tools
- Physician & KOL Engagement
- Medical Device & Diagnostic Marketing
- Patient-Centered Campaign Strategy
Timeline
Senior Marketing Physician Relations Manager
Medtronic
01.2022 - Current
Senior Group Marketing Manager, Market Development
Medtronic
01.2021 - 01.2022
Senior Commercial Enterprise Marketing Manager
Roche Diagnostics
01.2018 - 01.2021
Senior Product Marketing Manager
Community Health Network
01.2016 - 01.2018
Brand Manager
IU Health
01.2010 - 01.2016
Molecular Diagnostics Clinical Specialist
Qiagen Diagnostics
01.2007 - 01.2010
Pharmaceutical Sales Representative
Eli Lilly and Company
01.2000 - 01.2007
Bachelor's Degree - Marketing
Indiana University Kelley School of Business, Hutton Honors College