Erin Bovenzi
The Sherwin-Williams Company
North Royalton,OH
15
years of professional experience
Results-oriented Marketing & Sales Professional experienced in strategic development and brand-focused campaigns. Delivered impactful marketing initiatives through collaboration and adaptability to market dynamics, fostering brand loyalty and driving measurable results. Leveraged market analysis and consumer insights to create strategies that resonate with target audiences.
Work History
SENIOR BRAND MANAGER- PURDY, KRYLON, DUPLI-COLOR/VHT
3 Months- Led cross-functional teams in launching new product lines, ensuring alignment with brand vision.
- Developed and executed brand strategies to enhance market presence and drive growth.
- Cultivated relationships with key stakeholders to support successful brand positioning and partnerships.
- Mentored junior team members, fostering skill development and promoting a collaborative work environment.
SENIOR BRAND MANAGER-DUTCH BOY
1 Year 2 Months- Owned holistic brand strategy and long-term roadmap, balancing Dutch Boy’s heritage equity with growth opportunities across core and emerging demographics
- Developed holistic brand strategy and long-term roadmap, balancing Dutch Boy’s heritage equity with growth opportunities across core and emerging demographics to enhance brand presence
- Directed integrated, multi-channel marketing campaigns from insight to execution, partnering with agencies and internal teams to deliver cohesive, high-impact creative across retail, digital, and media
- Managed brand marketing budgets, optimizing spend across channels to achieve revenue and equity goals
- Owned multiple brand marketing budgets, optimizing spend across channels to deliver against revenue and equity goals
- Coordinated cross-functional collaboration with Sales, Product, Customer Marketing, and Leadership to align brand strategy with commercial objectives and retail execution
NATIONAL ACCOUNT MANAGER- DO IT BEST ACCOUNT
1 Year 6 Months- Account Management of Sherwin-Williams brands totaling $78MM in annual business
- Developed and aligned yearly growth strategy with Merchants, driving targeted initiatives for revenue enhancement
- Managed SW distribution to customer warehouses, ensuring timely delivery and inventory optimization
- Implementing merger plan between Do it Best and United Hardware
- Ensuring profitable pricing and programming on all hero brands with DiB’s takeover of United
- Led strategy and execution of multiple Product Line Reviews, aligning product offerings with market demand
- Won business in 3 categories generating $800k in immediate business, $3MM in projected growth
- Generated $4.2MM in market sales
- 10% growth in sales YoY
- Placed 97 new skus into the Do it Best distribution site increasing Krylon sales $200k in Q2
BRAND MANAGER
1 Year 5 Months- Development and execution of Valspar Pro who Paints brand plan strategy
- Launched a comprehensive campaign for the Valspar 2024 Color of the Year
- Facilitated lead generation campaign that generated over 12,000 Pro leads in Sales Force
- Facilitated Lead Gen campaign generating over 12,000 Pro Leads into Sales Force
- Led a 12 set photoshoot, developed consumer launch inclusive of paid media campaign and Valspar Metaverse experience
- Developed the Marketing plan and launch of Valspar Complete program
- Executed label redesign for entire product line
- Improved marketing collateral through a comprehensive redesign process.
- Complete Website overhaul to include new program
- Brand lead for Valspar Stain, Valspar Lowe’s Pro, Valspar at Independent Retail, and Valspar Coatings Products
- Work with cross functional partners on product launches, label updates, asset creation, and various day to day needs
- Brand lead for Valspar Stain, Valspar Lowe’s Pro, Valspar at Independent Retail, and Valspar Coatings Products
ASSOCIATE BRAND MANAGER
11 Months- Facilitated Public Relations planning and tactical reviews to establish PR strategy that aligns with Valspar brand goals
- Developed and managed Paid Social Media strategy and production - overseeing production and media budget of $650k
- Directed brand strategy for Valspar Stain, Applicators, and Coatings Products
- Managed Valspar email marketing program
- Facilitated various Valspar website projects and page conversions to the AEM environment
ASSOCIATE BRAND MANAGER
7 Months- Manage Paid and Organic Social Media strategy and production- overseeing media budget of $950k
- Facilitated PR strategic plan aligning with brand goals to enhance public perception
- Managed paid and organic social media strategy and production, overseeing $950k media budget to maximize reach
- Oversaw HGTV home sponsorship initiatives, coordinating integration with show content.
ASSISTANT BRAND MANAGER
2 Years 8 Months- Managed Influencer program, garnering reach of over 5M, 7x the original reach goal
- Increased earned media by 15%
- Developed and managed the creation of HGSW’s 2020 national media campaign at Lowe’s
- Boosted earned media by 15% through targeted outreach and strategic partnerships
- Managed influencer program, achieving reach of over 5M, exceeding original goal by 7x
- Led marketing and advertising support for HGSW brand promotions at Lowe's, enhancing brand visibility
- Supported and maintained $12M Brand Budget with constant fluctuations and shifts throughout the year
EAST AREA SALES COORDINATOR
1 Year 9 Months- Facilitated direct communication between East Area and 7 districts to ensure alignment on sales strategies.
- Developed and maintained goal-tracking tools to assess performance against targets prior to sales events.
- Created daily financial reports for each district in the East Area to provide up-to-date financial insights.
- Continually develop and maintain trackers to review verse goals set prior to sales events
- Facilitate interviews for our MTP program
ASSOCIATE SALES REPRESENTATIVE
3 Years 5 Months- Managed account base of 200+ customers, enhancing service offerings with DCT
- Cultivated client relationships to drive account growth
- Focused on customer retention, by performing maintenance of account base
- Prioritized customer retention through proactive account maintenance
- Created and tracked the efficiency of marketing campaigns created through Salesforce CRM
Education
Bachelor's degree - Business Administration, Sales & Marketing
Skills
Strategic Planning
Category Sales Growth
Project Management
Creative direction
Sales support
Media planning
Brand Positioning
Collaborative Team Leadership
Partner management
Timeline
SENIOR BRAND MANAGER- PURDY, KRYLON, DUPLI-COLOR/VHT
The Sherwin-Williams Company
05.2026 - CurrentRead More
SENIOR BRAND MANAGER-DUTCH BOY
The Sherwin-Williams Company
03.2025 - 05.2026Read More
NATIONAL ACCOUNT MANAGER- DO IT BEST ACCOUNT
The Sherwin-Williams Company
09.2023 - 03.2025Read More
BRAND MANAGER
The Sherwin-Williams Company
04.2022 - 09.2023Read More
ASSOCIATE BRAND MANAGER
The Sherwin-Williams Company
05.2021 - 04.2022Read More
ASSOCIATE BRAND MANAGER
The Sherwin-Williams Company
10.2020 - 05.2021Read More
ASSISTANT BRAND MANAGER
Sherwin-Williams
02.2018 - 10.2020Read More
EAST AREA SALES COORDINATOR
Sherwin-Williams
05.2016 - 02.2018Read More
ASSOCIATE SALES REPRESENTATIVE
DCT Telecom Group
12.2011 - 05.2015Read More
THE UNIVERSITY OF AKRON
Bachelor's degree from Business Administration, Sales & Marketing
Read More