Summary
Overview
Work History
Education
Skills
Timeline
Generic

Erin Brender

Pembroke Pines

Summary

Creative Senior Program Manager with exceptional background in Digital Marketing. Proven success building and motivating program teams to meet project goals. Demonstrated leadership in systems implementation, program execution and process improvement engagements.

Overview

11
11
years of professional experience

Work History

Senior Program Manager for Offline Media

PMG
12.2022 - Current
  • Highly visible role, responsible for the implementation of standards in accordance with the merger between PMG and Camelot Strategic Marketing
  • Strategize, structure, and oversee interconnected projects within all traditional media channels like Linear and Local TV, Radio, and OOH
  • Conduct comprehensive program evaluations, identifying areas for improvement and recommending actionable solutions
  • Determine effective strategies and objectives aligned with program goals
  • Facilitate synchronization of activities across projects to ensure seamless execution
  • Address and resolve overarching scope issues that may arise within individual projects, ensuring alignment with program goals
  • Clearly communicate priorities to all stakeholders to ensure full transparency
  • Take charge of managing personnel and vendor relationships within the program, fostering collaboration and accountability

Senior Manager – Strategy & Onboarding

PMG
12.2022 - 12.2023
  • Pioneered the Onboarding team as its first member, establishing standardized processes for all onboarding operations with internal teams
  • Manage end-to-end operations, collaborating with internal teams and clients for campaign setup, client communication, dashboard and reporting setup, and billing processes
  • Developed and implemented go-to-market strategies for new clients to ensure successful onboarding, resulting in a notable 20% YoY increase in project estimating accuracy
  • Collected and analyzed business requirements from clients and account leads to facilitate seamless campaign setup
  • Executed billing setup and managed budget allocations effectively
  • Established communication standards for client interactions to ensure consistent and professional correspondence
  • Conducted resource allocation and scope reviews to optimize project efficiency and effectiveness
  • Led project management initiatives, overseeing day-to-day marketing operations, including budget management, resource allocation, and adherence to project timelines.

Digital Marketing Manager

Porsche Latin America
02.2021 - 12.2022
  • Developed and implemented a successful digital marketing strategy to drive customer engagement and increase brand awareness for nearly 40 dealerships in 14 countries
  • Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
  • Worked cross-functionally with engineering, brand and communications, and local markets to optimize local websites for the best experience through both earned and owned initiatives
  • Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
  • Successfully implemented the global Sitecore solution for local websitesresulting in the standardization of UX for all LATAM markets as well as laid the foundation for a unified customer journey
  • Rolled out CDP (Tealium) in select markets as a pilot region
  • Launched the region’s first data backed campaigns utilizing 1st party data and site activity to serve ads on social and display
  • Launched the regions first digitally focused campaigns resulting in nearly 1 billion impressions and over 10,000 site visits for 2021
  • Developed standard reporting and KPIs to collect and analyze results
  • Worked with global teams to localize strategic audiences and find on platform to use in regional and local campaigns.

Senior Digital Strategist

MV Digital Group
08.2020 - 01.2021
  • As the Lead Strategist and part of the sales team I worked with agency and media partners to develop audience-first solutions for clients as well as internal initiatives
  • Led a team of media planners in developing media plans for small to large clients ranging from a variety of industries like finance, private jet companies, government agencies, and non-profits, and financial services
  • Responsible for creating competitive media plans for RFP with the goal of hitting monthly revenue goals for the company
  • Performed original audience research using tools like Lotame (DMP), LiveRamp, L2, GWI
  • Provided leadership for junior members not only on media planning and best practices but also the development of soft skills
  • Main point of contact for clients during all stages like sales, execution, reporting, and optimization
  • Continuously provide recommendations to improve campaign performance.

Digital Marketing Manager

AutoNation
08.2016 - 07.2020
  • Led the budget allocation and campaign execution of over $30MM of media spend across AutoNation’s footprint of 250+ locations, representing 32 brands in 17 states generating an annual revenue of $1B
  • Launched Facebook Marketplace campaigns, the first dealership group to partner with Facebook directly
  • Increased Lead Close Rate for Facebook campaigns by 150% by optimizing landing page experiences
  • Managed RFP and Onboarding of new digital agency with the goal of a more data-driven, omni-channel approach
  • Manage website vendors in terms of design and optimizations as well as custom data layer buildouts
  • Managed RFP and onboarding process of new social media listening and content publishing tool
  • Increased adoption of social listening tool by field associates by more than 40%
  • Launched company’s first Connected TV/Digital TV campaigns utilizing a data-driven approach
  • Evolved the data architecture to maximize the efficiency of programmatic buys through onboarding new vendors, solidifying tracking infrastructure, leading automation, real-time dashboards, and audience management across an ecosystem of 600+ websites including AutoNation.com, OEM mandated sites as well as paid search landing pages.

Social Media Coordinator

AutoNation
10.2014 - 07.2016
  • Standardized Brand voice across all social media profiles
  • Developed company-wide social media policy
  • Increased impressions by 32% YoY as a result of regular content publishing
  • Increased fan base by over 15% YoY
  • Developed and launched company’s first direct-response social media campaigns in conjunction with Facebook and agency
  • Built program to be the third largest driver of overall site traffic and top source for paid traffic
  • Launched re-branding and philanthropic campaign, Drive Pink, on all social channels; this was the company’s first large-scale branding campaign, and it ran for 3 consecutive years
  • Managed several leadership social profiles, including the CEO & President
  • Responsible for on-site content development and distribution; regularly attended AutoNation sponsored events for promotion purposes
  • Developed the process for social listening
  • Worked with newly formed Customer Relations team to develop escalation processes.

Social Media Analyst

Foodable Inc./Digital coco
07.2013 - 09.2014
  • Website admin responsible for maintaining the content for several websites, both internally and for clients
  • Utilized advanced analytics tools to track campaign performance, making data-driven decisions for optimizing results.
  • Collaborated with marketing to set social KPIs and define connections to broader business context by measuring ROI and informing business strategies.
  • Wrote original blog pieces for SEO and social content publishing
  • Managed client social pages and communities
  • This included the development of content and content calendars, client briefs, reporting, and social community listening and moderation
  • Oversaw the founder’s, a Forbes 100 Top Social Media Influencer, social media profiles and presence.

Education

Master of Business Administration -

University of Florida
Gainesville, FL
07.2022

Bachelor’s Degree -

Rutgers University
Camden, NJ
05.2011

Skills

  • Google Suite (Analytics, Google Ads, GDN, GTM, etc)
  • Social publishing and moderation tools like Sprinklr, Hootsuite, and Sprout Social
  • DMPs, DSPs, and DCOs like The Trade Desk, Appnexus, Adform, Lotame
  • Extensive knowledge of tracking software and CDPs ; experience using tools like GTM and Tealium
  • Experience with Adobe Suite
  • Basic understanding of SQL
  • Scope Management
  • Project management software like Basecamp, JIRA, and Trello
  • Microsoft Office Suite, particularly Excel
  • Spanish

Timeline

Senior Program Manager for Offline Media

PMG
12.2022 - Current

Senior Manager – Strategy & Onboarding

PMG
12.2022 - 12.2023

Digital Marketing Manager

Porsche Latin America
02.2021 - 12.2022

Senior Digital Strategist

MV Digital Group
08.2020 - 01.2021

Digital Marketing Manager

AutoNation
08.2016 - 07.2020

Social Media Coordinator

AutoNation
10.2014 - 07.2016

Social Media Analyst

Foodable Inc./Digital coco
07.2013 - 09.2014

Master of Business Administration -

University of Florida

Bachelor’s Degree -

Rutgers University

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Erin Brender