Summary
Overview
Work History
Education
Skills
Accomplishments
Software
Timeline
Receptionist

Erin Callan

Narragansett,RI

Summary

Forward-thinking marketing professional experienced working with cross-functional teams to achieve marketing and brand development goals. Passionate for devising promotional and informational messages to build brand image, inform general public of promotions and initiatives and influence targeted audinces.Skilled in online content development and astute in utilizing metrics to monitor campaign results.

Overview

5
5
years of professional experience

Work History

Marketing Production and Social Media Coordinator

BankNewport
Middletown, RI
08.2022 - Current
  • Set up and optimized company pages within each platform to increase visibility of thecompany's social content.
  • Leveraged measurement and evaluation tools to provide progress reports and social media insights.
  • Created editorial calendars and syndication schedules to keep on schedule.
  • Redesigned website and social media content to make user-friendly, adding creative touches and photos.
  • Engaged positively with online community to glean insights and capitalize on learning opportunities.
  • Prepared professional, on-point, and brand-specific copy for diverse platforms and target audiences.
  • Delivered marketing strategy updates to upper-level management.
  • Demonstrated strong organizational and time management skills while managing multiple projects.
  • Liaised between departments to facilitate communication and keep appropriate parties updated on project developments.
  • Kept projects on schedule by managing deadlines and adjusting workflows.

Account Executive

Big Voice Communications
New Haven, CT
03.2022 - 08.2022
  • Attended enrollment meetings to communicate client vision and program design to target audience.
  • Maintained updated knowledge of changing industry, standards and trends related to accounts.
  • Strategized and implemented public relations and promotional programs to strengthen brand and support business goals.
  • Oversaw strategic event planning, executive presentation materials and visual presentations.
  • Directed internal communications efforts and fostered development of proactive and comprehensive communications programs between leadership team and employees.

Marketing Associate

Kraft Sports and Entertainment
Foxborough, MA
05.2019 - 07.2022
  • Supported marketing team in developing promotional strategies and targeted campaigns for the New England Patriots.
  • Learned sponsorship and promotions, advertising operations, and game day setup.
  • Delivered exemplary customer service to high clientele guests

Education

Bachelor of Arts - Double Major In Communications & Public Relations

University of Rhode Island
Kingston RI
05.2021

Skills

  • Social Media Proficiency
  • Customer Service
  • Business Trend Identification
  • Web Content Creation
  • Time Management
  • Verbal and Written Communication
  • Decision Making
  • Detail-Oriented
  • Problem-Solving
  • Public Relations Strategies

Accomplishments

  • Collaborated with team of 7 in the development of creating a new checking product.
  • Achieved strong social media engagement's by introducing a social media advocacy platform for employees

Software

Constant Contact

Hootsuite

Google Business Suite

Excel

Survey Monkey

Timeline

Marketing Production and Social Media Coordinator

BankNewport
08.2022 - Current

Account Executive

Big Voice Communications
03.2022 - 08.2022

Marketing Associate

Kraft Sports and Entertainment
05.2019 - 07.2022

Bachelor of Arts - Double Major In Communications & Public Relations

University of Rhode Island

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Erin Callan