Erin Carlson
Summary
VP OF SALES | DIRECTOR OF BUSINESS DEVELOPMENT | DIRECTOR OF SALES
Dynamic and entrepreneurial professional with over 15 years of proven success in strategic sales planning, business development, and executive operations management. Recognized for consistently driving multimillion-dollar sales growth and providing award-winning leadership in highly competitive markets. My mission is to leverage my extensive experience and metrics-driven approach to contribute to the success and growth of a forward-thinking organization through strategic sales planning, business development, and exemplary executive operations management.
Overview
16
16
years of professional experience
1
1
Certification
Work History
President- National
Venus Energy Solutions, LLC
06.2021 - Current
- Owner/Operator generator sales and services, specializing in selling and servicing new/used Diesel and Natural Gas Power Generation systems for Commercial and Mission Critical applications.
Director of Business Development- National
Adroit Advanced Technologies, Inc.
01.2023 - 12.2023
- Led the frontline business development team in successfully expanding operations into new states and K-12 school districts for Alternative student transportation, achieving a 50% growth rate within the first fiscal year
- Spearheaded revenue growth from $8M to over $17M, surpassing projections and demonstrating a 112.5% increase, with year-end expectations poised to exceed $20M, illustrating a robust financial strategy and remarkable business growth
- Actively participated in promoting ADROIT at various platforms, resulting in a 25% increase in brand visibility and networking opportunities, solidifying the company's presence in the market
- Established and nurtured numerous relationships with government entities and school districts nationwide, contributing to a 30% growth in partnerships, fostering loyalty and trust within these crucial alliances.
Director of Sales- National
Alterra Power Systems
09.2021 - 06.2022
- Startup company in which recruited, hired, and coached experienced sales teams covering central US
- Secured first ever order for Alterra and achieved $1.2M in sales Q1 2022
- Created relationships with partners to handle service of new installs and preventative maintenance
- On the Strategic Council Board which included tenured Caterpillar & Cummins retired professionals
- Collaborated with Salesforce administrator to create buildout suitable for project management and sales pipeline to be able to run reports for KPI metrics for power generation business
- Effectively created brand awareness within engineering community, contractors, EPC's responding to RFI/RFPs to get into specifications
- Collaborated with President of Alterra and Palmer Johnson leadership in building company through sales, market acceptance and established pipeline of over $40M in six months
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
Branch Operations Manager- Houston & Beaumont
Konecranes
01.2021 - 06.2021
- Led frontline business operations, enhancing all 5 KPIs (Safety, People, Growth, Customers, and Profitability), achieving a 2.5% cost reduction
- Oversaw Houston and Beaumont operations in Texas and Louisiana, securing new contracts for 3 top-tier accounts, generating over $5.2 million in annual revenue
- Restructured Beaumont business, implementing hiring, process changes, safety programs, and certifications, resulting in cost savings and improved efficiency
- Collaborated with HR, sales, and operations to establish an Inspector Certification program in Houston, saving over $10,000 in travel costs.
Territory Sales Manager
Konecranes
03.2020 - 12.2020
- Directed all sales activities for a multi-million-dollar territory, resulting in a notable 20% increase in annual revenue
- Negotiated, reviewed, and approved Multi-year Master Service Agreements for top-tier customers, contributing to a 15% growth in contract value
- Strategically prepared the sales team, leading to a 25% improvement in their ability to present, educate, and discuss the value-added services of Konecranes
- Closed deals B2B, leveraging CRM databases and account management strategies, achieving a 30% increase in successful transactions
- Forged and cultivated key customer relationships, resulting in a 25% increase in equipment sales and advisory services, effectively addressing their company's evolving needs.
Branch Manager
Konecranes
05.2019 - 03.2020
- Revitalized operations, sales, and administration, yielding an impressive $18M in revenue
- Managed a 40-member team spanning Service, Field Service, Technicians/Inspectors, Account Managers, Sales Engineers, Inside Sales, and Admin staff
- Energized outside sales and account managers, fueling a consistent 10% year-over-year business growth
- Fostered a robust organizational culture focused on servant leadership, resulting in heightened productivity, increased margins, and reduced costs through innovative, value-based service offerings.
Business Development Director
Power Systems, Mustang Cat
07.2018 - 05.2019
- Established and nurtured strategic partnerships with top EPC Firms, Healthcare Institutions, Education Institutions, Municipalities, Engineering firms, and players in renewable energy and MEP sectors, contributing to a 15% increase in client acquisition and revenue growth
- Conducted comprehensive research and presented business acquisition opportunities, leading to the successful implementation of two key ventures, resulting in a 20% expansion of the company's portfolio
- Prepared and delivered impactful sales presentations and proposals, directly contributing to a 25% increase in the conversion rate of leads to closed deals
- Facilitated bid preparations by obtaining building blueprints, streamlining the process, and contributing to a 30% improvement in bid submission efficiency.
Electric Power General Sales Manager
Electric Power Generation, Mustang Cat
01.2011 - 07.2018
- Led power generation sales, service, and rental teams in Southwest Texas, overseeing new product launches, top-tier customer relations, contract negotiations, and project execution
- Transformed the department by strategically hiring 15 staff, including outside sales reps, application engineers, project managers, product support, and inside sales support
- Successfully executed Exxon Mobil's new campus project, generating over $6.5 million in power generation equipment revenue
- Secured a Black Start project in the Midwest with Tier 4 generators, achieving over $16 million in revenue
- Impressive revenue growth from $10 million to over $35 million YoY from 2011 to 2018
- Served as Secretary of the Board for 7x24 Exchange South Texas Chapter and appointed Chairman of the annual charity golf tournament
- Investigated and engaged in renewable energy initiatives through strategic partners, contributing to diversified offerings in Demand Response, Retrofits, and Solar Power
- Organized engineering events and attended conferences to stay abreast of industry trends.
Sales Manager
Power Generation, Cummins Bridgeway, LLC
01.2008 - 01.2011
- Recognized as the Top Salesperson, surpassing the yearly sales goal of $2.7 million in the 1st quarter of 2010, with a total of over $5 million in sales for the year
- Overseeing all power generation sales and business development functions in a specific territory, including new product rollouts, key account management, customer relationship development, contract negotiations, and order fulfillment
- Accountable for increasing regional office profitability by achieving a minimum gross profit of 10% with a minimum monthly sale of $200,000 in power generation equipment and service.
Education
Marketing/ Communications -
Eastern Michigan University
Ypsilanti, MichiganSkills
- Implementing best practices to optimize operational efficiency and reduce costs, resulting in a 15% increase in overall profitability
- Strategic time management, contributing to a 25% improvement in project delivery timelines
- Leadership strategies and motivational techniques, leading to a 20% boost in employee productivity and job performance
- Client Relationship Building
- Cross-Functional Collaboration
- Management Team Leadership
Certification
- IMPAX Sales Management
- Butler Learning Systems Sales Training Professional
- Roth Sales Training
- AutoCAD
Accomplishments
- Orchestrated initiatives resulting in a remarkable 30% year-over-year increase in company revenue, exceeding multimillion-dollar targets.
- Spearheaded the expansion of the customer base, achieving 25% growth and solidifying lasting customer loyalty.
- Implemented operational enhancements that led to a 20% improvement in sales and operations performance metrics.
- Established a track record of successfully launching and developing new business channels, contributing to a 40% increase in market share.
- Cultivated and maintained strategic relationships with external business partners, resulting in a 15% increase in collaborative ventures and mutual business success.
Problem Solver
- Addressing challenges promptly, with a 90% success rate in identifying and resolving root causes.
- Implementing successful resolutions, resulting in a 95% customer satisfaction rate and positive feedback.
Timeline
Director of Business Development- National
Adroit Advanced Technologies, Inc.
01.2023 - 12.2023
Director of Sales- National
Alterra Power Systems
09.2021 - 06.2022
President- National
Venus Energy Solutions, LLC
06.2021 - Current
Branch Operations Manager- Houston & Beaumont
Konecranes
01.2021 - 06.2021
Territory Sales Manager
Konecranes
03.2020 - 12.2020
Branch Manager
Konecranes
05.2019 - 03.2020
Business Development Director
Power Systems, Mustang Cat
07.2018 - 05.2019
Electric Power General Sales Manager
Electric Power Generation, Mustang Cat
01.2011 - 07.2018
Sales Manager
Power Generation, Cummins Bridgeway, LLC
01.2008 - 01.2011
Marketing/ Communications -
Eastern Michigan University
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