Erin Daly
Boston,MA
Overview
6
6
years of professional experience
Work History
Project Manager -Contract
State Street Global Advisors
Boston , MA
07.2024 - Current
- Enhance and execute monthly reporting on a global scale to deliver valuable insights for Channel Managers, and stakeholders.
- Consistently manage and refresh international project databases, and financial plans.
- Overseeing all marketing initiatives and campaign management related to fixed income.
- Facilitate the coordination of the Retirement Survey (GR3) Project by developing the project timeline, arranging meetings with external stakeholders, and supporting the testing and analysis of survey data.
- Assist with the daily operations and initiatives of the Institutional Marketing and Digital Engagement team.
- Consistently track the performance of web, LinkedIn, and Marketo email marketing campaigns, utilizing Tableau and Sprinklr.
Onsite Ad Operations Specialist
Staples
Framingham, Massachusetts
04.2023 - 11.2024
- Designed, established, and executed both onsite and off-site advertising campaigns for multiple large-scale clients.
- Consistently conducted forecasts to estimate campaign outcomes and logistics, encompassing the budget, and duration of the campaign.
- Oversaw the pacing of advertising campaigns and conducted weekly meetings to update team members on campaign developments, and formulated strategies for optimization.
- Generated comprehensive and analytical reports for clients and senior leadership to reflect campaign performance on a monthly and quarterly basis.
- Engaged with external partners to produce reports, execute paid search initiatives, and develop enhancements for ongoing offsite campaigns.
Ad Operations Coordinator
BevNet INC
Newton, MA
11.2022 - 03.2023
- Oversaw all client interactions throughout the entirety of advertising campaigns across multiple channels for three distinct websites.
- Developed and implemented newsletters, eBlasts, banner and pop-up advertisements, as well as native articles, while delivering reporting metrics to clients.
- Conducted a monthly audit to verify that all advertisements from the previous month were executed as planned.
Operations Associate
Xtelligent Media
Danvers, MA
07.2021 - 09.2022
- Oversee, develop, and schedule newsletters and email campaigns for 10 websites on a daily basis.
- Regularly maintained and updated weekly benchmarking reports on B2C website traffic, social media performance, and virtual events.
- Created and evaluated sponsored advertisements in newsletters for clients.
Digital Marketing Analyst Intern
International Data Group
Framingham, MA
02.2020 - 05.2020
- Developed and oversaw client reports for ongoing digital marketing campaigns, utilizing DOMO and Google Analytics.
- Examined and provided insights on the performance and trends of B2C websites, and social media platforms.
- Developed and presented analytical results and marketing outputs to senior management.
Project Coordinator Intern
Granite Telecommunications LLC
Quincy, MA
06.2019 - 08.2019
- Developed and revised tracking spreadsheets in Excel to illustrate the advancement of current projects.
- Worked in conjunction with project managers and various departments to guarantee that project components are finalized within the established timeline.
- Engaged with and supported partners in addressing inquiries and resolving conflicts.
Education
Bachelor of Arts - Interdisciplinary Studies-Marketing Analytics
Stonehill College
North Easton, MA05-2021
Skills
- Tableau
- Sprinklr
- Google Ad Manager
- Google Analytics
- Microsoft Excel
- Asana
- HTML
- Mondaycom
Timeline
Project Manager -Contract
State Street Global Advisors
07.2024 - Current
Onsite Ad Operations Specialist
Staples
04.2023 - 11.2024
Ad Operations Coordinator
BevNet INC
11.2022 - 03.2023
Operations Associate
Xtelligent Media
07.2021 - 09.2022
Digital Marketing Analyst Intern
International Data Group
02.2020 - 05.2020
Project Coordinator Intern
Granite Telecommunications LLC
06.2019 - 08.2019
Bachelor of Arts - Interdisciplinary Studies-Marketing Analytics
Stonehill College
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