Erin DeMerritt

Manages all agency social accounts with 60,000 followers over 11 platforms, including X, Instagram, Facebook, TikTok, LinkedIn, and Nextdoor; grew total social following by 12%.

Launched the agency’s first TikTok account, developing a tailored content and paid strategy that aligned with both the platform's unique audience and the brand voice.

Implemented inaugural influencer campaign, boosting audience growth by 3% and attaining a 4.8% average engagement rate.

Calmly responds to air quality emergencies to disseminate essential public health information via live TV, print, and radio interviews on local, statewide, and national news outlets.

Crafts communications plans, press releases, media advisories, executive statements, and articles on complicated and sensitive subjects with precise and compelling language.

• Manages entire operational spectrum. Ensures all practices comply with applicable housing regulations.
• Executes advertisements on platforms such as Zillow to boost property visibility and achieve full occupancy.
• Leverages market research to identify property trends, pricing strategies and competitive advantages.
• Directs vendor negotiations to establish maintenance terms.

Executed paid advertisements on Google, LinkedIn, Nextdoor, and Meta to elevate agency programs. Most recent campaign led to a 30% increase in applications and oversubscription of the Clean Cars for All program.

Leveraged AI to create SEO-friendly content for social media platforms with average engagement rates from 3 – 7%. Proficient in a variety of editing tools, including Adobe Suite, CapCut, and Canva.

Utilized social listening software to stay updated on trends and better connect with audiences, enhancing brand reputation.

Used metrics analysis to guide strategic planning.

Livestreamed events using AV equipment to ensure seamless visual presentations.

· Responded to media inquiries on tight deadlines, often coordinating with external stakeholders and cross-functional teams, to maintain and enhance agency reputation.

· Managed and mentored interns; served as Acting Manager in March and April 2023.