Summary
Overview
Work History
Education
Skills
References
Timeline
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Erin Dolman

Erin Dolman

Huntsville,Alabama

Summary

Creative Social Media Marketer with proven record of success in building brand awareness, increasing followers and partnering with top influencers through cohesive digital strategy.

Overview

8
8
years of professional experience

Work History

Strategic Marketer

Salt and Favor
Huntsville, AL
01.2022 - Current
  • Created content for digital campaigns, including website copy, email newsletters, press releases, blogs, social media posts and advertisements.
  • Developed and executed social media marketing campaigns to increase brand awareness, engagement, and website traffic.
  • Created compelling social media copy that resonated with the target audience, driving higher engagement and aligning with the brand's tone and style.
  • Designed eye-catching graphics and videos using Canva and Adobe Suite, significantly increasing visual appeal and interaction.
  • Monitored, analyzed, and reported on key social media metrics to measure campaign success and content performance.
  • Conducted regular competitive analysis to identify opportunities and stay ahead of industry trend.

Communications Director

Building Church
Huntsville, AL
08.2020 - 12.2021
  • Developed social media calendars and content creation workflows, ensuring timely and organized content delivery.
  • Executed innovative social media campaigns, enhancing audience engagement and brand visibility on platforms like TikTok, Facebook, and Instagram.
  • Implemented comprehensive social media strategies, leveraging industry best practices to align with organizational goals.
  • Collaborated with cross-functional teams to integrate social media efforts with overall marketing campaigns.
  • Engaged with online communities, fostering positive brand relationships through proactive communication.

Marketing Manager

Helton Real Estate Group
Nashville, TN
12.2019 - 07.2020
  • Created engaging content for multiple social media platforms, such as Instagram, Facebook, and LinkedIn.
  • Developed social media marketing strategies to help brand company and increase sales.
  • Initiated successful paid lead generation campaigns on social media, significantly increasing leads for a new sales team.
  • Achieved a 20% reduction in content delivery time by implementing effective social media calendars, workflows, and approval processes.
  • Conducted in-depth industry and customer research to develop targeted social media strategies that resonated with potential customers and aligned with market trends.

Social Media Coordinator

Old School Labs
Nashville , TN
12.2018 - 12.2019
  • Managed daily content creation and curation for Facebook and Instagram, aligning with brand voice and marketing goals.
  • Developed and maintained relationships with key industry influencers and strategic partners to amplify marketing efforts.
  • Increased brand visibility by identifying opportunities for cross-promotion, effectively managing fitness influencer and ambassador outreach efforts on social media.
  • Created engaging social media content for fitness and wellness community.
  • Monitored, analyzed, and reported on the performance of all social media activities using analytics tools.
  • Created promotional content on social media to generate interest for new and upcoming product and service releases.
  • Managed day-to-day interactions with followers and responded promptly to customer inquiries or complaints.

Marketing Coordinator

New Heartland Group
Nashville, TN
06.2016 - 04.2017
  • Managed social media accounts, creating engaging content to drive follower growth and interaction.
  • Created daily social media posts to build robust brand presence on Twitter, Facebook and Instagram.
  • Tracked and reported on key performance indicators to senior management.

Education

Bachelor of Arts - Communication- Public Relations

Valdosta State University
Valdosta, GA
05-2016

Skills

  • Influencer Marketing
  • Lead Conversion
  • Data Analytics
  • Digital Marketing
  • Social Media Management
  • Marketing Campaign Strategy
  • Expert in Canva Design Studio
  • Proficient in Adobe Creative Suite
  • Copywriting
  • Project Management
  • Content Marketing
  • Graphic Design
  • Product Marketing

References

References available upon request.

Timeline

Strategic Marketer

Salt and Favor
01.2022 - Current

Communications Director

Building Church
08.2020 - 12.2021

Marketing Manager

Helton Real Estate Group
12.2019 - 07.2020

Social Media Coordinator

Old School Labs
12.2018 - 12.2019

Marketing Coordinator

New Heartland Group
06.2016 - 04.2017

Bachelor of Arts - Communication- Public Relations

Valdosta State University

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Erin Dolman