Erin Dwyer
Saugus,MA
Summary
Skilled in analyzing market trends and customer preferences to develop targeted marketing strategies. Experience includes conducting comprehensive market research, interpreting data to inform business decisions, and crafting effective marketing campaigns. Strengths lie in analytical problem-solving, communication of complex information in understandable terms, and adaptability to rapidly changing market conditions. Contributed to significant improvements in product positioning and brand visibility through strategic market analysis and insights.
Overview
3
3
years of professional experience
Work History
Marketing Intern
Big Sister of Greater Boston
Boston, MA
05.2022 - 08.2025
- Managed social media accounts, creating engaging posts and monitoring user interactions.
- Compiled targeted or exhaustive marketing data based on needs of specific research projects.
- Monitored online conversations related to brand and product mentions.
- Determined best methods to meet research objectives and produce useful data.
- Conducted market research to identify target markets and develop effective campaigns.
- Maintained the marketing database, ensuring information is current and accurate.
- Devised processes for using research data to identify and capitalize on advertising opportunities.
- Analyzed market trends to identify potential opportunities.
Veterinary Care Coordinator
Central Animal Hospital
Stoneham, MA
10.2024 - 03.2025
- Coordinated with other health professionals to develop individualized plans of care for patients.
- Maintained communication and transparency with governing boards, department heads and medical staff.
- Maintained records management system to process personnel information and produce reports.
Academic Peer Mentor
Salem State University
Salem, MA
09.2022 - 05.2023
- Evaluated and reported on program effectiveness and mentee satisfaction.
- Established and supervised peer-counseling and peer-tutoring programs.
- Developed and distributed educational materials and resources.
- Participated in conflict resolution and problem-solving to support healthy coping skills.
- Developed customized learning plans tailored to individual mentee's goals and learning styles.
Education
Associate of Science - Veterinary Technology
Penn Foster
Chandler, AZ01-2026
Bachelor of Science - Business Administration/Marketing
Salem State University
Salem, MA05-2023
Skills
- Market research
- Data analysis
- Customer service
- Social media management
- Project management
- Digital marketing
- Partnership development
- SEO activities
- SEO optimization
- Market analysis
- Creative direction
- Social media marketing
- Business development
- Product development
- Time management
- Client relations
- Data collection
- Data entry
- Microsoft outlook
Accomplishments
- Conducted a successful Guerilla Marketing Campaign for the NorthShore Chamber of Commerce.
- Awarded outstanding Academic Mentor and office Coordinator
Timeline
Veterinary Care Coordinator
Central Animal Hospital
10.2024 - 03.2025
Academic Peer Mentor
Salem State University
09.2022 - 05.2023
Marketing Intern
Big Sister of Greater Boston
05.2022 - 08.2025
Associate of Science - Veterinary Technology
Penn Foster
Bachelor of Science - Business Administration/Marketing
Salem State University
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